1. Hanoi, 5/2014
AdFlex.vn - Mobile Advertising Network
Leading mobility Solution

2. Agenda
Why Mobile?
• Mobile Advertising Landscape
• Mobile User Behavior
All About Adflex
• Who we are?
• What we have?
Case Study
Contact Us

3. Why Mobile?

4. August 20124
Source: eMarketer.com, August 2012
Landscape | Worldwide Mobile Penetration
By 2015, one in every two mobile users in the world will be in Asia-Pacific. More importantly, most of those users will be
looking at their phones as first screens.
NORTH AMERICA
2011: 260 mm users
2015: 280 mm users
LATIN AMERICA
2011: 380 mm users
2015: 450 mm users
AFRICA MIDDLE EAST
2011: 420 mm users
2015: 560 mm users
EUROPE
2011: 620 mm users
2015: 670 mm users
ASIA PACIFIC
2011: 2.14b users
2015: 2.89b users
APAC is split with between advanced mobile
countries, like Japan and South Korea, and
developing giants, like China and India. There is
also a divide between feature vs. smart phones.

5. Landscape | Growth of smartphone ownership – Vietnam
 Global: 42%
 Asia: 35%
 Vietnam: 27%
 Male: 29%
 Female: 25%
26%
42%
31%
12%
8%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
16-21 22-30 31-40 41-50 51-60
Growth of smartphone ownership by age
Column1
Source: TNS 2013

6. 35%
9%
49%
10%
0%
10%
20%
30%
40%
50%
60%
Mobile data usage Data via wifi only No data usage Don't know
Data usage
Data usage
The mobile forms a key part of how consumers access digital services,
however this doesn’t necessarily take place through mobile network
data
Source: TNS 2013
65%
20%
6%
2%
7%
Type of mobile phone
Standard mobile phone
Smartphone
I have/use both types
I dont know what type my
phone is
I dont have a mobile
phone
45%
24%
7%
3%
1%
1%
19%
Operating System of smartphone
Android
iOS
Simbian OS
Windows OS
RIM
Other OS
Don't know
Source: GroupM 2013
Landscape | Smartphone Data Usage

7.  Smartphone penetration is growing but still below the rest of Emerging Asia.
 Mobile users claimed using smartphone very joyful, convenient and a way of stress free. Entertainment mobile applications,
mobile games and news are also among key drivers of using smartphone.
 Brands/ Clients have not taken a really opportunity in sales and effect in marketing because of measurement &
controls advertising cost
We provide the best solution to help you solve with your business trouble …
AdFlex.vn– The leading CPA Mobile Ad Network in Vietnam

8. All about AdFlex.vn

9. AdFlex, one of the innovative Eway’s products, provides
leading solutions for advertisers on mobile platform.
AdFlex aims at delivering best performance ROI for
advertisers’ mobile campaigns.
AdFlex commits to bring the measurable value to
advertisers by innovative mobile platform.
Who we are
AdFlex.vn– The leading CPA Mobile Ad
Network in Vietnam

10. 200Mimpressions/ month
18k installations/ day
CTR: 5 – 15%
CVR: 5 - 25%
Products | Huge & Premium inventory
10M+ users
30+ channels

11. Products | Smart targeting system
• 13 - 17
• 18 – 24
• 25 – 34
• > 35
Gender Device
• Manufacture
• Operating System
• Browser
• Viettel
• Mobifone
• Vinaphone
• Vietnam Mobile
TelcoAge
• Male
• Female

12. 60%
40%
Gender
M…
Fe…
40%
33%
17%
5%
AGE
13-17
18-24
25-34
>35
70%
20%
7% 3%
telco
Viettel
Mobifone
5%
70%
20%
5%
OS
iOS
Products | Smart targeting system

13. Products | Smart targeting system
Special – Target by GPS
Your banner ads will be displayed when mobile user go around
your stores while using mobile GPS

14. Mobility Solutions

15.  15.000+ Applications
 10M+ Users
 12M+ Devices
 30+ Channels
Mobile Ads Network
Your banner ads will be displayed … Mobile users be attracted, they click on the
banner to view more information or download
an application …
Improve brand awareness
Attract target customer to your promotion
campaigns
Increase app downloads

16. • 27.000+ affiliates
Affiliated Mobile Network
Your promotion campaigns/ branding campaigns/ mobile application
be listed on our website.
27.000 + Affiliates will introduce your campaigns/ your
applications to their own social networking communities
Affiliates have to do marketing activities to attractive
mobile users click to download, click to view more
information
Seeding
PR Articles

17.  Vimarket.vn
 Apk.vn
Local Store
Banner ads (homepage)
Recommended to download
Rank among the best applications

18. • Top 10+ shop chains in Vietnam
 Thế giới di động
 Fpt shop
 Viễn thông A
 Trần Anh
 Nguyễn Kim
Mobile Shop Chain
Introduce about your applications
Recommended to download
400.000+ mobile devices be
sold/ month

19. Ad network
8.000 CPIs/ day
Affiliated Network
5.000 CPIs/ day
Local store
2.000 CPIs/ day
Mobile shop chain
3.000 CPIs/ day
Products | Huge traffic
18.000 installations/ day!
Mobile
Advertisin
g Network

20. Fullscreen banner
Popupbanner
Eway Cloud Message
Gift box banner
Sticky banner
Rich media banner: flash, video
Multiple Creative Format

21. Full Screen Popup
Position: Start & Exit App
Dimensions : 320*480, 480*240,
160*240, 240*120
Icon: 84*84
File size: =<50 kb
File format : png, jpg, gif

22. Eway Cloud Message (ECM)
Automatically and actively deliver
advertising and notify to users
Dimensions : 320*480, 480*240,
160*240, 240*120
Icon: 84*84
Max. File size: 50 kb
File format : png, jpg, gif

23. Gift box will appear in application.
Dimensions: 96x96
Max. File size: 10k
File format: png, jpg
Gift Box

24. Position: Preroll
Dimensions: 320x240
Max. file size: 10M-
File format: MPG4 - H264
Duration: 15s, 30s
Max frame rate: 30fps
Video Ads

25. Successful Stories

26.  Result
 150,000 CPI
 CTR: 7%
 CvR: 8%
 Brand: UC Browser
 Duration time: 11/2013 – 1/2014
 Targeting
 Location Hà Nội, HCM
 Gender: All
 Age: 18 – 25
 OS:: Android
 Operator: Viettel, MobiFone, VinaPhone

27.  Brand: Lazada
 Duration time: 5/2014 – 6/2014
 KPI
 10,000 CPI
 Targeting
 Location: Hà Nội, HCM
 Gender: All
 Age: 15 – 35
 Os: Android
 Operator: Viettel, MobiFone, VinaPhone

28.  Brand: Tiki.vn
 Duration time: 12/2013 – 1/2014
 Result: 3.000 CPIs (Small promotion
campaign)
 Targeting
 Location: Hà Nội, HCM
 Gender: All
 Age: 15 – 35
 Os: Android
 Operator: Viettel, MobiFone, VinaPhone

29. GAMESHOW
APPLICATION
 Brand: The interactive television gameshow from Let’s
TV named “CÙNG LÀ TỶ PHÚ”
 Duration time: 5/2014 – 6/2014
 Targeting
 Location: Hà Nội, HCM
 Gender: All
 Age: 15 – 35
 Os: Android
 Operator: Viettel, MobiFone, VinaPhone
 KPI
 25,000 CPIs

30. Nguyễn Năng – Account Manager
E: nang.nguyen@adflex.vn
S: nangnguyen1602
M: +84 902. 304. 604
A: 134, Hoang Sam, Hanoi
Floor 9, 70 Pham Ngoc Thach - District 3 - Ho Chi Minh City

31. Thank you !