Nanigans’ SVP Product Rishi Dean recently presented to a Cornell University marketing class on the next frontier of digital advertising, outlining a business case for students to complete. Nanigans offers a leading Facebook advertising software for large-scale advertisers focused on maximizing ROI.
25. CONSIDER
EVALUATE
THE LOYALTY LOOP
BOND
ADVOCATE
ENJOY BUY
[ CDJ introduced by McKinsey ]
26. Nanigans’ ad tech (e-commerce example)
1 create & deploy ad
$2.20 $1.50
real-time
user clicks, arrives at bidding
2
destination $1.70 $2.10
3 user browses, adds
to cart
4 user buys
5 user shares with
friends
6 measure conversion
points to inform better
targeting
27. Nanigans optimizes the CDJ
(e-commerce example)
clicks browses
ad site
invites
friends
views
ad
adds to
shares cart
purchase makes
purchase
44. how can brands take
advantage of the full CDJ,
like performance
marketers do?
45. Choose one of the following sectors (automotive, CPG, financial services or retail),
and place yourself in the shoes of the CMO of a leading company within that sector.
1 Apply the CDJ framework to consider which touchpoints are best suited for you
to develop Apps and/or run marketing campaigns on Facebook.
Focusing on the touchpoints outlined in #1:
2 Develop a specific example campaign centered on how your brand could
leverage these touchpoints on Facebook.
As you plan and launch your campaign, identify the critical data points should
3
you be measuring and optimizing for.
In an effort to drive a positive ROI campaign, how can your brand leverage the
4
measurement and optimization techniques, such as those Nanigans provides,
and that have been embraced by performance marketers?