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MARKETING SENIOR Merouane Saadi Akif Alparslan Sandra Munana Dieter Lamon Jonathan Helderweirt année académique 2008-2009
NOTION « SENIOR » personnes qui ont 50 ans ou plus Sont les baby-boomers année académique 2008-2009
ORIGINE DU MOT « SENIOR» faisait référence aux soldats des légions romaines. Puis cela évolua différemment selon les pays. année académique 2008-2009
CATÉGORIES  les masters : personnes âgées de 50 à 59 ans les libérés : personnes âgées de 60 à 74 ans les paisibles : personnes âgées de 74 à 85 ans les grands Aînés : personnes âgées de 85 ans et plus année académique 2008-2009
POURQUOI LE SENIOR MARKETING? Plusieurs bouleversements dans la vie des gens. Est considérer comme l’âge de la mort du consommateur en théorie. année académique 2008-2009
L’EXISTENCE DU SENIOR MARKETING Est le résultat de trois phénomènes :  L’allongement de l’espérance de vie La chute de la natalité L’arrivée en masse des baby-boomers à l’âge de 50 ans. année académique 2008-2009

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Marketing Senior

  • 1. MARKETING SENIOR Merouane Saadi Akif Alparslan Sandra Munana Dieter Lamon Jonathan Helderweirt année académique 2008-2009
  • 2. NOTION « SENIOR » personnes qui ont 50 ans ou plus Sont les baby-boomers année académique 2008-2009
  • 3. ORIGINE DU MOT « SENIOR» faisait référence aux soldats des légions romaines. Puis cela évolua différemment selon les pays. année académique 2008-2009
  • 4. CATÉGORIES les masters : personnes âgées de 50 à 59 ans les libérés : personnes âgées de 60 à 74 ans les paisibles : personnes âgées de 74 à 85 ans les grands Aînés : personnes âgées de 85 ans et plus année académique 2008-2009
  • 5. POURQUOI LE SENIOR MARKETING? Plusieurs bouleversements dans la vie des gens. Est considérer comme l’âge de la mort du consommateur en théorie. année académique 2008-2009
  • 6. L’EXISTENCE DU SENIOR MARKETING Est le résultat de trois phénomènes : L’allongement de l’espérance de vie La chute de la natalité L’arrivée en masse des baby-boomers à l’âge de 50 ans. année académique 2008-2009