Unique and Original Jean-Philippe DARCIS, master chocolatier, and Chocol@ are offering you a unique and original concept that combines exceptional quality with speedy delivery. Each character is made from a recipe devised by Jean-Philippe DARCIS and is composed of only the very finest ingredients. logo darcis Unique Exclusively for Chocol@, Jean-Philippe DARCIS developed 64 unique characters in chocolate, only available via www.chocol-at.be. Original The collection of pralines that make up your personal message will be placed with care in a beautiful box, in chocolate colour and with a leather look, fastened discreetly and efficiently by two magnets. Whoever gets the box will want to hold on to it as a keepsake of an unforgettable moment. Especially so since Chocol@ has taken care to insert inserted an exact replica of your message into the bottom of the box. Your edible message is thus destined to survive its consumption… Quality Each character is made from a recipe devised by Jean-Philippe DARCIS, and is composed of only the very finest ingredients. Every time you taste one of these chocolates, you'll be making a fabulous sensory journey around the world. For these chocolate gems each are a cross between an intense, cocoa bean-based chocolate shell and a uniquely flavoured filling. Speed The box and its chocolate message will be assembled, packaged and meticulously prepared in the workshop of Jean-Philippe DARCIS and then delivered as soon as possible by our exclusive partner DHL. We insist on preparing your Chocol@ box on our own production premises to ensure total freshness and to optimise the manufacturing process for quick delivery. Once upon a time… A master chocolate-maker full of passion and talent, Jean-Philippe Darcis, is brimming with ideas. But he also likes to take his inspiration from projects born of the imagination of those close to him. Chocol@ brings all of this together : passion, research, originality, friendship, action! Alexandre suggests to Jean-Philippe that he puts letters on each of his chocolates. The objective is simple: clients can personalise their purchases with an original message, made up by themselves. Not a good idea after all? “Impossible to do!” is Jean-Philippe’s reaction. And it is true that it is not obvious to be able to offer personalised chocolates over the counter! Especially as a demanding clientele, used to a very high level of quality, has to be entirely satisfied. With their best friends Bernard and Pascal, Jean-Philippe and Alexandre don’t give up. The four friends from Verviers, all from different backgrounds, spend hours, days and nights looking for THE solution. Together they work miracles. Through their perseverance and their determination, they imagine putting their project on the internet. Eureka! Chocol@ is born! The concept, the name, the marketing tools… the adventure starts to come to reality.

1. Un maître-chocolatier donne du goût à vos émotions
Een meester-chocolatier geeft uw emoties smaak

2. Contents
• Our motto
• Chocol@ in 60 seconds
• Some letters but also figures
• Marketing facts
• Actions on the web
• They talk about us
• Campaign and sales analysis
• The buzz effect
• Share your emotions

3. Our motto

4. Our motto
« Shoot for the moon. Even if you miss, you will land
among the stars. »
Oscar Wilde

5. Chocol@ in 60 seconds

6. Chocol@ in 60 seconds
More than words…

7. Some letters but also figures

8. Some letters but also
figures
Chocol@, this is…
• More than 5K sold boxes
• 15O K € turnover during the first exercise
• Visitors from more than 100 countries

9. Some letters but also
figures
Chocol@, this is…
• A website twice rewarded
• Around 50 wedding proposals
… and also 1 divorce petition
• Nearly 2.500 likers on Facebook

10. Some letters but also
figures
Chocol@, this is…
• Deliveries in all 27 EU countries
• 4 creative and complementary partners
• Last but not least: More than 100 K visits since the launch

11. Marketing facts

12. Marketing facts
Chocol@ is available for all connected people (web
users).
- Website in 3 languages (NL, FR & UK)
- Partnership with bPost & DHL

13. Marketing facts
Our target is:
25 >
50

14. Marketing facts
Personnalisation for more emotions.
- Compose your exclusive and unique chocolate message
- Choose your options:
- Choose your sleeve
- Add an e-mail and/or a picture for free
- Sign your gift or stay anonymous
- Send it when and where you want (in EU)

15. Marketing facts
Our competitors are active companies in personnalised gifts and/or
chocolate.
We did not find yet identical concept of chocol@.

16. Actions on the web

17. Actions on the web
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18. On the web
Creative campaigns on social medias
Steve Jobs’ decease All Blacks world Tintin at the movie
champions
Titanic 100th New belgian government Halloween
anniversary

19. Actions on the web
Accurate campaigns via Google Adwords

20. Actions on the web
Direct campaigns via specific newsletters

21. They talk about us

22. They talk about us
On air
Others references: Sans Chichis et C’est du Belge
(RTBF), Télévesdre, Nostalgie, Bel RTL,…

23. They talk about us
In the newspapers: On the blogs:
- La Meuse - Capitaine Commerce
- La Dernière Heure - Saint-Valentin.net
- La Libre Belgique - Ars Chocolatum
- Trends Tendances - Chocolattitude
-… - Rhoo
- Geek & Food
- Lovegusto
-…

24. Campaign and sales analysis

25. Campaign and sales
analysis
2 different kinds of tools:
Google
analytics
Own CMS
(content management
system)

26. The buzz effect

27. The buzz effect
Jean-Philippe Darcis will prepare your own box especially for you.
3, 2, 1, go!

28. Share your emotions

29. Donnez du goût à votre délibération
Geef uw deliberatie smaak

30. The buzz effect