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           E Awareness




          2009 IN FILMS:
    SMALL WAS BEAUTIFUL
2009 proved that small films may not be the
best investment option as yet, but the
audience seems to be demanding a little
more than just masala entertainment.
Year 2009 has proved
again that big budget
doesn't necessarily mean
big business The year's
much-talked about




                         NG-IITM
releases Delhi 6,
Kambakkth Ishq (Rs 60
crore), Dil Bole Hadippa,
London Dreams, Aladin
(Rs 40 crore), Blue (Rs
120 crore) and Kurbaan
were high on budget, star-
power and marketing, but
low on entertainment and
recorded dull shows at the
box office.
Dev.D can lay claim to
be this year's biggest hit
among the small-budget




                             NG-IITM
films. With a budget of
Rs. 6 crore and a very
familiar love story, the
film's success revived
Anurag Kashyap's
career in film direction
and further boosted
Abhay Deol's rising
graph in the industry.
Quick Gun Murugun :
 "If you give the audience
 something entertaining




                         NG-IITM
 and gripping enough, I
 don't see why they
 wouldn't come to watch a
 small-budget film," says
 Shashanka Ghosh,
 director of the cleverly
 marketed ‘Quick Gun
 Murugun’. The bilingual
 film had good run to
 prove that humour can be
 a bigger draw than grand
 sets and costumes.
Little Zizou: 'Audiences will
always run to films that have a big




                                NG-IITM
name,' he says. That's the reason
Sooni Taraporewala roped in John
Abraham for Little Zizou even
though the script didn't demand a
star. Taraporewala's strategy
paid off. After drawing people
to theatres using Abraham's
star appeal, the Rs 2-crore
film enjoyed a month-long run
at the multiplexes.
Firaaq is set one month
  after 2002 violence in
  Gujarat. The film is the




                                                        NG-IITM
  directorial debut of
  Nandita Das, and stars
  Naseeruddin Shah, Dipti
  Naval, Paresh Rawal,
  Raghubir Yadav etc. The
  film has largely been well
  received, both locally and
  internationally. It won
  three international awards.
Prepared by: Mahendra Joshi Edited by: Naresh Kapadia
NG-IITM
                                          NGCIT
    CCC                                                             Hardware &
                             B.C.A.          Tally
    ‘O’ level                                                       Software
                             B.B.A.          DTP
    ‘A’ level                                                       Engg.
                             M.B.A.          Web Design
Contact: 0261 – 266 7876 or 90900 53045 Mail: manager@nationalgroupindia.org

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2009 Bollywood films - small is beautiful

  • 1. presents E Awareness 2009 IN FILMS: SMALL WAS BEAUTIFUL 2009 proved that small films may not be the best investment option as yet, but the audience seems to be demanding a little more than just masala entertainment.
  • 2. Year 2009 has proved again that big budget doesn't necessarily mean big business The year's much-talked about NG-IITM releases Delhi 6, Kambakkth Ishq (Rs 60 crore), Dil Bole Hadippa, London Dreams, Aladin (Rs 40 crore), Blue (Rs 120 crore) and Kurbaan were high on budget, star- power and marketing, but low on entertainment and recorded dull shows at the box office.
  • 3. Dev.D can lay claim to be this year's biggest hit among the small-budget NG-IITM films. With a budget of Rs. 6 crore and a very familiar love story, the film's success revived Anurag Kashyap's career in film direction and further boosted Abhay Deol's rising graph in the industry.
  • 4. Quick Gun Murugun : "If you give the audience something entertaining NG-IITM and gripping enough, I don't see why they wouldn't come to watch a small-budget film," says Shashanka Ghosh, director of the cleverly marketed ‘Quick Gun Murugun’. The bilingual film had good run to prove that humour can be a bigger draw than grand sets and costumes.
  • 5. Little Zizou: 'Audiences will always run to films that have a big NG-IITM name,' he says. That's the reason Sooni Taraporewala roped in John Abraham for Little Zizou even though the script didn't demand a star. Taraporewala's strategy paid off. After drawing people to theatres using Abraham's star appeal, the Rs 2-crore film enjoyed a month-long run at the multiplexes.
  • 6. Firaaq is set one month after 2002 violence in Gujarat. The film is the NG-IITM directorial debut of Nandita Das, and stars Naseeruddin Shah, Dipti Naval, Paresh Rawal, Raghubir Yadav etc. The film has largely been well received, both locally and internationally. It won three international awards. Prepared by: Mahendra Joshi Edited by: Naresh Kapadia
  • 7. NG-IITM NGCIT CCC Hardware & B.C.A. Tally ‘O’ level Software B.B.A. DTP ‘A’ level Engg. M.B.A. Web Design Contact: 0261 – 266 7876 or 90900 53045 Mail: manager@nationalgroupindia.org