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99.9 The Hawk Media Kit

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99.9 The Hawk Media Kit

  1. 1. 99.9 The Hawk WODE-FM Allentown-Bethlehem, PA/NJ Winter 2012 Arbitron Report
  2. 2. WODE-FM 99.9 The Hawk Wilkes Barre Metro County WODE-FM Allentown-Bethlehem Metro  99.9 the Hawk  Classic Hits  Target Adults 35-54  50,000 Watts  Allentown-Bethlehem, PA Metro  Quality Service  Promotions  Commercial Production  Testimonials 107 Paxinosa Road West, Easton, PA 18040 • 610.258.6155 • FAX: 610.253.3384 • www.999thehawk.com Page 2
  3. 3. Promotion Commotion We Believe in Client Solutions  Bike Nights at McDonalds  Summer long promotion  Top Star Free Refill Fridays  Five years and still running  Over 70,000 coffee mugs distributed  Visual – Events & Appearances  Interactive Games  At all Major Events July 2010- Bud Light Summer Sampling $50,000 Winner  Allentown Fair  Musikfest  Charity & Fundraisers Long lines to play jackpot machine 107 Paxinosa Road West, Easton, PA 18040 • 610.258.6155 • FAX: 610.253.3384 • www.999thehawk.com Page 3
  4. 4. The Hawk is On No matter when & where your clients are listening… The Hawk delivers Adults! At Work: M-F 6A-7P On the Go: M-Su 6A-12M Weekend Listening: Sa-Su 6A-12M All Day, Every Day, All Year Long!! M-Su 12M-12M Source: 2012 Winter Arbitron Allentown- 107 Paxinosa Road West, Easton, PA 18040 • 610.258.6155 • FAX: 610.253.3384 • www.999thehawk.com Page 4 Bethlehem Metro 35-64 Multiple Dayparts
  5. 5. Michaels & Layne Morning Show #1 Morning Show in the Valley  Samantha Layne and Rick Michaels  Personality Full Service Morning Show  WFMZ-TV News & Traffic  Regular features  The Contest Roulette, Morning Mindbender, Defend Your Gender, 99@9 53,200 Morning Drive Listeners! 107 Paxinosa Road West, Easton, PA 18040 • 610.258.6155 • FAX: 610.253.3384 • www.999thehawk.com Page 5
  6. 6. The Back to Work Perk with Kara Curry  Consistently #1 at Work!  Reach more listeners in EVERY demographic 50,100 Midday Listeners! 107 Paxinosa Road West, Easton, PA 18040 • 610.258.6155 • FAX: 610.253.3384 • www.999thehawk.com Page 6
  7. 7. WODE… Where the $$ Are  Gender  49.5% Male  Homeowners  50.5% Female  80% Own a Home  High Household Income  Education  42.5% earn $25k-$50k  48.8% Have Some College,  21.3% earn $50k-75k or more A Degree or More  Employment  Age  68.8% Are Employed  20% ages 35-44  39.1% White Collar  29% ages 45-54  29.6% Blue Collar  18% ages 55-64  Households  58% Are Married Source: 2012 Arbitron Retail DirectAPR-Jun11/Oct- Nov11  61.2% Have children under 18 Adults 25-64 M-Su 6A-12M 107 Paxinosa Road West, Easton, PA 18040 • 610.258.6155 • FAX: 610.253.3384 • www.999thehawk.com Page 7
  8. 8. Hawk Online ___ _____ All New Marketing Opportunities  Integrate your business’ branding with online advertising  Streaming, On Demand, “Powered By”, Banner Advertising, Facebook, Twitter, E-blasts, and The Hawk Workforce  Reach new customers through with one-to-one media! 107 Paxinosa Road West, Easton, PA 18040 • 610.258.6155 • FAX: 610.253.3384 • www.999thehawk.com Page 8
  9. 9. www.999thehawk.com May 2012 Website Statistics  43,471 Page Views  24,551Visits May 2012 Streaming Statistics  8,751 Total Connections  2.53 Average Hours Streamed Source: Google Analytics 107 Paxinosa Road West, Easton, PA 18040 • 610.258.6155 • FAX: 610.253.3384 • www.999thehawk.com Page 9
  10. 10. Why invest in the Allentown- Bethlehem Market? Over 90% of area residents are reached by Radio each week! Listeners spend on average over 16 hours with radio each week! 107 Paxinosa Road West, Easton, PA 18040 • 610.258.6155 • FAX: 610.253.3384 • www.999thehawk.com Page 10

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