1. The Key to Success in Media Studies Starts with a Strong
Foundational Program
If you want to attend a media or communication program in Toronto at Centennial College
but feel that you may need a base first, the Communication and Media Foundations offering
may be for you. This program is designed to offer students a pathway to three-year
advanced diploma offerings such as Advertising & Marketing Communications Management,
Journalism, and Broadcasting and Film. In fact, students who complete the two semesters
of this program receive an offer of admission to the undertaking of their choice.
There are two ways to get into this foundational undertaking. First, applicants who apply to,
but who do not meet the admission requirements for Broadcasting and Film, Journalism, or
Advertising and Marketing Communication Management, may receive an alternate offer to
the Communications and Media Foundations program. Secondly, applicants are required to
have completed an Ontario Secondary School Diploma (OSSD) or equivalent, or mature
student status (19 years or older) as well as Grade 12 English C or U, or equivalent
(minimum grade required) or take the Centennial College English Skills Assessment for
Admission.
The offering is based at the Centre for Creative Communications, which is
important because this location houses all the other programs from the School of
Communication, Media and Design. As such, students get a good idea of what to
expect from the college environment and have the opportunity to network with
students from other programs to get an idea of workload, assignments and more.
The Communications and Media Foundations offering itself focuses on developing
students’ communication skills and at the same time, introducing them to the
communications and media industries. Through lectures led by media
professionals and practical application of skills, students gain confidence as they
become familiar with ins and outs of the media world.
The range of topics covered within the offering includes everything from appropriate use of
vocabulary, terminology, basic numeracy and communicative strategies necessary in the
communications and media environment to applying theoretical principles to produce
practical, focused written communications and media solutions. However, there is also
emphasis on the students’ roles as media professionals, which entails them examining their
roles and responsibilities as global citizens in personal and professional life as well as
exploring beliefs, values and behaviours that form individual and community identities and
the basis for respectful relationships. As a result of this media education foundation,
students are able to create and maintain a forum in social media networks using rich media
applications; research and describe media forms, audiences, platforms, and “traditional”
and non-traditional communication methods; apply developed English language skills to a
presentation portfolio; write and present in basic narrative formats for a variety of media
platforms and apply knowledge of communications and media workplaces, environments
and practices to develop job search strategies and early career success strategies.
For More Information Visit http://www.centennialcollege.ca/