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Social Media 101:The BigThree
SocialMedia101
#1
Hint: It’s exactly what you think it is.
“Social media” is an umbrella term for web sites, or “channels,” that integrate
technology with varying degrees of personal interaction. Some channels are more
interactive than others and some channels are more active than others. Bottom line:
social media sites are those where the users generate the content.
Source: Wikipedia | Image: flickr.com/deneyterrio
Iltasm101 webinar
Iltasm101 webinar
at least one
Forrester, The Growth of Social Technology Adoption, 2009
at least one
U Mass, Social Media in the Inc. 500: The First Longitudinal Study, 2009
whether
how well you use it
Erik Qualman, Socialnomics
Iltasm101 webinar
500
Iltasm101 webinar
Iltasm101 webinar
Privacy
Privacy
Pages
Iltasm101 webinar
80
83%
Iltasm101 webinar
Lexicon
Profile
Answers
Groups
Companies
Activity Updates
Getting Started
Getting Started
Iltasm101 webinar
Iltasm101 webinar
Applications
Iltasm101 webinar
Iltasm101 webinar
140
90
42%
Iltasm101 webinar
Lexicon
Twitter
Twitter
Tweet
Tweet
#
#
#
Hashtag
@
@
Username
Follow
Follow
Follow
Follow
+ >
Erik Qualman, Socialnomics
Iltasm101 webinar
Twitter isn’t about the quantity of your followers…it’s
about the quality of your followers.
Image: flickr.com/wittwisdom
Re
Retweet
Direct
Direct Message
Lists
Lists
Dashboards
Iltasm101 webinar
“With great power comes great responsibility.”
Image: flickr.com/r8dio
“
”
CNN Social Media Policy
“
”
LA Times Social Media Use Guidelines
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Now what?
Image: flickr.com/r8dio
THANK YOU

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Iltasm101 webinar

Notes de l'éditeur

  1. The average user interacts with approximately 130 Friends on their page
  2. The average user interacts with approximately 130 Friends on their page
  3. The average user interacts with approximately 130 Friends on their page