1. Social Media
What is it? And [more importantly] why
should I care?

2. 700 billion minutes are spent on
Facebook each month

4. Gary Vaynerchuk
• http://youtu.be/lcqCAqZtedI

5. Some Basic Definitions
• The Internet
• The World Wide Web
• Website
• URL
• Domain name
• Interweb
• Webernet

6. The Internet & World Wide Web
• 2 Different things
• The Internet
– The network
• The World Wide Web
– How you access it

7. Website, Domain Name, & URL

8. Interweb & Webernet
• These are things that
do not exist. Avoid this
terminology.
• Yes, seriously.

9. Social Media: The Web 2.0
• The Web 1.0 • Web 2.0: The next
– Google generation…
– Email – User-generated content
– HTML – Crowd-sourcing
– Users are consumers of – Social Media
content – Mobile
What’s next?

10. How do you “do” social media?
• The reverse of everything you know about
marketing
• Push v. Pull
• Broadcast v. One-on-One
• Conversions & Conversations
• Get comfortable with change
• It isn’t an exact science… It’s a new frontier
• Is it really free?
• Where do you start?

11. What to do:
• Make a plan
• Set SMART goals
– Specific, measurable, attainable, realistic, timely
• Be consistent
• Stick to your brand image
• Share great content
• Be engaging
• Be a good listener

12. What not to do:
• Don’t be pushy
• Don’t spam
• Don’t try to grow your network too quickly
• Don’t try to sell
• Don’t use traditional marketing techniques
• Don’t forget to say “Thank you”

13. Great Content: What is it?
• Created for your ideal customer
• Helpful, informative, and entertaining
• Sent out on a consistent basis
• Can “go viral” quickly and easily
• Linked to your website (ideally a
product, service, or blog)
• Includes a call to action

14. Some social media sites:

15. And some more:

16. And a few more

17. A couple others… but this isn’t all of them…

18. Where to begin?

19. The Big 4

20. Google+

21. Google+
• Male-dominated
• 25-34
• Middle Class
• Techies
• Inactive Majority- Only 17% Usage
• Peaked at 13.4 Million Unique Visitors per
month (declining)
• 61% of Top 100 brands use Google+ Pages

22. Pinterest

23. Pinterest
• Female-dominated
• 25-34
• $100,000+ Income
• Parents (Moms)
• 1.36 Million Visitors per Day
• Unique visitors increased 2,700% (May 2011-
12)
• Apparel retailer traffic up 289%

24. Twitter
Still paying attention?

25. Twitter
• 465 Million Accounts
• 175 Million Tweets per Day
• 8% of US Internet Users
• Hispanic female, 20-Something, Attended
College
• Media outlets are by far the most active users
• 77% of Top 100 Companies use Twitter
• 24% check updates every day; 21% never check

26. Facebook: Personal Pages

27. Facebook: Business Pages

28. Facebook
• 845 Million Monthly Active Users
• 100 Billion Connections
• 1 of 5 Pageviews
• 75% of Millennials (18-29) are on Facebook
• Largest publisher of all US display ad impressions
• 39% of business owners plan to spend money on Facebook ads this
year
• 27% of interaction comes through the newsfeed- the most
important place to reach fans
• Advertising shows effects similar to TV
• Greatest growth ages 35-49
• Of people who use social media 95% or more of ALL AGE GROUPS
are on Facebook (LinkedIn next with 28%)

29. Good Examples

30. Learn from these Misteaks

31. Ads and Posts: Not the Same Thing

32. Other Networks to Know

33. Great new sales tools

34. What do we do again??
• Post “Great” content:
– Created for your ideal customer
– Helpful, informative, and entertaining
– Sent out on a consistent basis
– Can “go viral” quickly and easily
– Linked to your website (ideally a product, service,
or blog)
– Includes a call to action

35. Brands to Follow

36. Even More Brands to Follow

37. Social Media for Radio

38. Great Content: What is it?
• Created for “P1”
• Helpful, informative, and entertaining
• Sent out on a consistent basis
• Can “go viral” quickly and easily
• Ideally linked to station website or blog
• Includes a call to action

39. Tips
• Be yourself
– USC Study on Radio Personalities
• Listen and RESPOND
– Always acknowledge comments
• Two-Way Communication
– Ask questions, fill in the blank, caption “contest”
• Keep it short
– Think “Headline.” 90-150 Characters
• Use pictures and videos
• Limit niche/local content
• Match posts with breaks

40. Ideas
• New song?
– Post the video and ask what people think
• Breaking news?
– Don’t be late to the party! Ask a question- and
anticipate the response (keep it short).
• Caption contests
• Fill in the blank
• Follow web news sources
• What would make you respond?

41. Who’s Posting, How Much, and When?
• 2 Posts per Shift
– Vary times- see what works best
– Post in your timeslot only (when live)
• Take turns nights and weekends
• Check the page to make sure no one posted
similar content

42. Good Examples: Radio

43. Stations to Follow