WELCOME!

Who is NTEN
NTEN envisions a more just and engaged world where all
nonprofits use technology skillfully and confidently to meet
community needs and fulfill their missions.
NTEN supports organizations by convening the nonprofit
community, offering professional credentials and training, and
facilitating an open exchange of ideas.

Nonprofit Technology Professional Certificate
In this online program, participants take a 10-week core course
and several electives in the area most relevant to their careers.
Nonprofit Technology Conference (NTC)
Each year NTEN gathers nearly 2,000 nonprofit professionals to
talk about how we can use tech for social change.

Reports & Articles
NTEN collaborates with partners worldwide to research reports
about important issues in our sector. New community-
contributed articles come out each week.
Community Programs
Ask questions, give advice, or share resources in one of NTEN’s
online community groups. Join one of the 20 Nonprofit Tech
Clubs—just like this one—across the US and Canada.
Learn more at nten.org

Where To Start
•Become a member: nten.org/join
•Subscribe: nten.org/subscribe
•Join an online group: community.nten.org
•Attend an online or in-person training: nten.org/trainings
•Chat with us: community@nten.org

Oakland Chapter:
Started October 2018
Thank you for launching NTEN Oakland with us!
Co-organizers:
Aparna Kothary Brianna Swartz
Lindsay Mamula Natalie Sherman
Neil Planchon Mike Fischer
YOU?!
ABOUT US

Help tell the story: #nptechoakland
Don’t be shy: All questions are welcome. We
have set aside Q&A time at end of today’s
presentation
30-second community event announcements
Join us on Slack!
November event
HOUSEKEEPING & NEWS

Welcome & Introductions
Case Studies in Tech for Good
Marketing Automation -- Engaging Networks
Virtual Reality – Restorative VR
Mobile Technology in the Field – Medic Mobile
Questions & Answers
Wrap Up
PROGRAM AGENDA

Eric Rubin
Director of Business
Development
Engaging
Networks
TODAY’S PRESENTERS
Tyler Musgrave
Operations Coordinator
Mursion
Maria Ma MPH
Impact Specialist
Medic Mobile

ENCC-DC 2019
The Lapsed Shall Be
First
A Humane Society International Marketing Automation
Case Study
OCTOBER 16 2019

ENCC-DC 2019
Engaging Networks
• Customize
• Innovate
• Support

ENCC-DC 2019
Some current clients
12
Engaging Networks

ENCC-DC 2019
Case Study

ENCC-DC 2019
Why Automate?
• No more manual
• Personalize it:
demographics, behavior,
interests, etc.
• Honest, we’re listening!
• ALL THE CHANELS (email,
SMS, DM, etc)

ENCC-DC 2019
Why Automate?
• 1000’s of
supporters, 10’s of
staff
• Diverse segments
• Crowded inbox

ENCC-DC 2019
Do you automate?
• Segmentation?
• Supporters indicate
interest?
• Automated
journey?

ENCC-DC 2019
MA Use Cases
• Cultivate Leads(i.e. Care 2,
ads)
• Upgrade
• One-time to monthly
• Higher monthly
• CC to EFT
• CC Recapture
• Bdays
• Re-engagement

ENCC-DC 2019
Humane Society International
(HSI)
• 4.5 million
records
• Sophisticated
digital
• Strong
acquisition
• Re-engagement
strategy

ENCC-DC 2019
MA for Re-engagement
1. Email
Engagement
Scoring
2. Survey
3. Marketing
Automations

ENCC-DC 2019
Email Engagement Scoring

ENCC-DC 2019
Segmentation (Profiles)
<<Clicked/Converted>>
• Lapsed 4-6 Months
• Lapsed 7-12 Months

ENCC-DC 2019
Survey
• Thoughts +
Preferences
• Data for future
targeting
• Dynamic fields

ENCC-DC 2019
Surveys
• Embed in email +
pre-populate
• Designed to engage

ENCC-DC 2019
MA Tools
• Multi-channel
(email, SMS, social)
• Wait periods
• Decision trees

ENCC-DC 2019
MA Journeys
• 2 profiles
• Survey response
triggers action
alert
• Follow with
fundraising
appeal

ENCC-DC 2019
Campaign Results
Open Rate:
• 23.89% for 4, 5, 6
• 13.95% for 7, 8, 9
Click-through Rates:
• 18.51%
• 6.72%

ENCC-DC 2019
Campaign Results
• 44,000 supporters
completed
surveys
• $518 in donations
• 38,000 supporters
have since
donated to HSI

ENCC-DC 2019
Questions?
Eric Rubin - eric@engagingnetworks.net/ 415-504-
4519
ENCC-DC 2019

XR for Everyone
Tyler Musgrave

Today’s Conversation…
➔ Quick Introduction
➔ Basic Terminology
➔ What are the practical applications and use
cases within the nonprofit sector
➔ The Future of XR for social good
➔ How to get started
➔ Resources

Let’s check-in!

Introduction:
➔ StoryTeller, Educator, ACtivism
➔ Returned Peace Corps Volunteer,
Cameroon
➔ Restorative Justice Facilitator
➔ Mozilla XR Studio Fellowship
➔ Restorative VR
➔ Operations at Mursion VR

What is XR:
“XR—an umbrella term encompassing augmented, virtual, and mixed reality
technologies”

Terminology:
- MIxed REality (MR): Virtual objects are integrated into Natural World
- Augmented Reality (AR): the visible natural world is overlaid with a layer of digital content
- Virtual REality (VR): VR places the experiencer in another location entirely, whether generated by a Computer or Captured by Video
- WebVR: Emerging Technology that aims to present VR content in traditional web browsing interfaces
- immersive videos or 360 videos: video recordings where a view in multiple directions is recorded simultaneously
- Emotional Presence: A state that evokes an emotional response from the experiencer e.g. empathy, joy, sadness
- Head Mounted Display (HMD): a set of goggles or helmet with tiny monitors in front of each eye to generate images seen by the wearer
as 3-D
- Immersion: a psychological sense of being in a virtual environment
- Presence: A feeling of being in and of the Virtual World, and the ignoring of physical world Distractions
http://www.vrglossary.org

Practical implications and Use Cases:
Enhance Storytelling for a unique and moving experience evoking emotional presence:
Healing Justice VR by Dr.Shakti Butler at World Trust // Oakland, California
“How can the emerging technology of virtual reality create bridges, expand empathy, and advance justice?”
Read
about it here: https://medium.com/@soniasmithkang/beyond-imagining-a-virtual-experience-of-justice-and-healing-be5ad8528047

Practical implications and Use Cases:
Virtual Tours for Providing transparency within your organizational structure i.e. A Day in the life:
Best Friends Animal Sanctuary in 360/VR // Kanab, Utah
- The Nonprofit Times article, here

Practical implications and Use Cases:
Boost Fundraising + Donorship:
- Amnesty international saw a 16% increase in direct debit donations after their VR Campaign Success,
read about it here.
- nonprofits can put their donors in the virtual shoes of the people that they’ll be helping, Create an
immersive experience for your next gala and/or fundraising initiative.
- Demands attention and shift focus towards the donor.
The British National Health Service (NHS) launched a campaign to get 200,000 new blood donors -->

The Future of XR for social
good?

How to get Started:
1. Start by Brainstorming and selecting the story you would like to tell? To whom?
2. What platform will support your campaign?
a. WebXR
b. VR
c. AR
3. Begin to write the story. what imagery should be included and information?
a. Experiences should be at max 10-min long if in VR or WebXR
4. Rent -and/or- Purchase equipment
a. Ar is less expensive because it can be an app
5. Have Fun !

Resources, How to get Started:
- Voices of VR podcast with Kent Bye, here
- My interview with Kent bye, here
- “The Nonprofit Guide to Augmented Reality”, here
- Fundraising trends for non-profit in 2019, here
- Mooc for VR, here
- Mooc for AR, here
PArtnerships+ Fundraising:
- Oculus VR for Good: https://www.oculus.com/vr-for-good/
- VR for impact: https://vrforimpact.com/
- Kickstarter, example here; Indiegogo
- Self funding, the hardware is getting less expensive - Read here - and- Camera for 360-filmmaking, here

50% 1% 4%

Our Mission
Advance good health and
human flourishing for and
with the hardest-to-reach
communities. Build and
apply technology that helps
health workers deliver
equitable care

Tasks direct health
workers to the right
homes
Actions guide
health workers
through care
Targets show
health workers
their progress

Integrated Community Case
Management
Prenatal Care
Postnatal Care
Immunizations
Family Planning
Death Reporting
Non-Communicable Disease Care
Coordination
TB and HIV Care Coordination
Communication
Workflows

Health workers
25,000
People
12 Million
Our Scale

We envision a more just world in
which health workers are
supported as they provide care
for their neighbors, universal
health coverage is a reality, and
health is a secured human right

90 staff
Distributed across
13 countries
Nairobi, Dakar, Kathmandu
and San Francisco
4 offices
The Medic Mobile Team
Designers
Engineers
Community Health
Specialists
Social Scientists
Entrepreneurs

Get Involved
DEVELOPERS
Dive In To The Developer Sandbox
Join The CHT Slack Channel For
Developers
Review “Help Wanted” Tags In Github
Propose Or Build An Integration
EVERYONE
Sign Up For Demo Account
Stay In Touch! Sign Up For The CHT
Newsletter
http://forum.communityhealthtoolkit.co
m

PS: We’re hiring!

Tools
Open source software
frameworks and
applications
Resources
Guides to help you design
and use the framework
Community
An active community for
collaboration and support
WHAT IS THE COMMUNITY HEALTH TOOLKIT?
The Community Health Toolkit provides you
with resources to design, build, deploy, and
monitor digital tools for community health.