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INTRODUCTION TO BUSINESS
FINAL PROJECT REPORT
Business Title: Fruit Twist
Group Members: Angela Wee 0322097
Cha Yun Xian 0322048
Chan Koon Qi 0322000
Chia Keh Chian 0322062
Darryl Harvey Lawrence 0322112
Subject and Course: Intro to Business [BUS 30104]
FNBE January 2015
Submission date: 14th December 2015
TABLE TO CONTENT
No. Title Page Number
1 Key Summary 3
2 Objectives 4
3 Target Market 5
4 Competitive Analysis 6-7
5 Productand Packaging 8-10
6 Pricing 11-12
7 Promotion 13-15
8 Sponsor 16-17
9 Distribution 18
10 Green Measures 19
11 Human ResourcePlanning 20-21
12 Evaluation of Results 22-23
13 Appendix 24-37
The final project for Introduction to Business is Charity Drive Event is held
from 1st December till 4th December at Taylor's University Lakeside Campus in front
of Student Life Centre. Our group consists of 5 members, including Angela Wee, Cha
Yun Xian, Chan Koon Qi, Chia Keh Chian and Darryl Harvey Lawrence. The purpose
of this assignment is to raise fund for our selected charity organization. Throughout
the charity week, we managed to gain some experiences from running our own
business and prove to be useful knowledge in the coming future.
Our group decided to raise funds by selling our own homemade products. The
product that we sell consists of jellies and fruit juices which is made by the group
members, Angela Wee, Chan Koon Qi, Cha Yun Xian and Chia Keh Chian. The
jellies were prepared the jellies from home two weeks before the charity event since
our group is planning to sell it a few days before the charity drive event to maximize
our profit. On the other hand, fruit juices are being sold during the charity event only
so that we manage to keep the drinks fresh and tasty. The reason why we chose to sell
fruits made products is because it is healthier and manageable. The budget of selling
fruit juice and jelly is also lower compare to selling other products.
A total amount of RM 1350 sponsorship is collected to help us start up our
business. We would like to thank all the parties that sponsor us in this business charity
drive, and our lecturer, Madam Tay for her guidance and support throughout this
Address: Pilmoor Estate, Subang Airport Road, 47200 Subang, Selangor, Malaysia
Contact: 03 7846 1087
Raise fund for our chosen charity organization.
Create a public awareness towards animals.
Obtain new skills from running a business like marketing techniques.
Gain a minimum of RM 100 per day from selling our product.
Our main objective is to raise fund for PAWS Animal Welfare Society to show our
support to them. The reason why chose them is because they can provide homes to
animals who doesn't have one. Without them, animals will be leaving in the streets
exposed to the elements.
a) Students & Staffs
Since the charity event is being held in the campus, our main target customer will
be the students and office staffs. They are expected to provide the highest percentage
of our income. Most students who bought our product is to support the charity even
though the price is above market price. From our understanding, we found that
students in Taylor University have high spending power but are highly dependent on
their parents’ income since most of the students didn't really do part time jobs.
b) Family & Friends
Our secondary target will be our family and friends who are willingly to help us
for this assigment. They are the people who knows us personally as they tend to trust
us more and support for the charity. We promote our products to them by sending
them a message throught social media and cross-platform messaging app such as
Facebook and Whatsapp because its easier to let them know on what are we selling.
Their spending power is in normal rate.
As all the other business area, we also have a few competitors to deal with during this
one week business charity drive event. Among the handful we will be facing, the
more challenging ones are Vitamin Factory, a stall that sells fresh fruit juices in
school operated by professional workers and Fruits Ice-Cream, a temporary stall ran
by our course mates.
Below is a full analysis of our two main competitors:
Vitamin Factory Fruits Ice-Cream Conclusion to improve
our business- Fruit
Products Fresh fruit juice,
smoothies, vanilla ice
Fresh fruits, ice
cream and floats.
A variety of fruit
products that is suitable
for everyone: lychee
jelly, passion fruit jelly
and fruit juices –
orange or mix.
Strengths - Products are trustworthy
because it is operated by
professional workers, not
- Fresh fruits are used to
make the products.
- Famous brand, have lots
of outlets all over in
- A wide range of
food that is suitable
to consume during
- Use fresh fruits to
- Have mobile sales and
- Offer products at
Vulnerabilities Prices are slightly
expensive. (Range: RM7 -
Lack of promotion
and choices of
fruit- only sell
- Offer products at
-Have promotion on last
Attraction Happy hours (12pm-2pm)
Mobile sales and
- 1 for RM3, 4 for RM10
promotion for jellies
- Mobile sales and
delivery services to SLC
PRODUCT AND PACKAGING
The products we are selling are all healthy and nutritious fruit products- fruit jellies
and fruit juices.
1. Fruit Jelly (RM3/cup, RM10 for 4 cups)
Home-made passion fruit jellies and lychee jellies (not in the picture) using the real,
fresh fruit. No artificial colors flavors or preservatives are added.
2. Fruit Juice (RM3/cup, RM4/cup for mix fruit juice)
Fresh fruit juice which is made on the spot upon customers’ orders. We offer best-
selling orange juices, healthy carrot juices, cooling watermelon juices, refreshing lime
juice and mix fruit juices which customers can choose any two types of fruits.
As for the packaging of our products, we had
decided to use typical plastic containers to contain
our fruit jellies and put into ice box to ensure their
freshness and coldness. What are special about
our packaging are the animal stickers on it. We
printed a lot of dogs and cats stickers, cut and
stick one by one onto the container. The designs
of the stickers were found on internet but Koon
Qi added PAWS logo and green message: ‘please recycle after use’ on it. The main
reason why we were using these stickers was because they are able to convey our
messages clearly and quickly- that we are raising fund for PAWS, an animal shelter.
Also, it improved the aesthetic value of our product, thus attracting customers
especially dog and cat lovers. We knew this is an effective packaging when we heard
our customers said ‘so cute, I want to buy and keep the container!’ then started to pick
jelly with the picture they liked.
For fruit juices, we only use normal paper cup as packaging as fruit juices are made
on the spot and meant to be consumed at once to ensure its coldness and freshness.
Paper cups are used as they are recyclable and saved cost.
a) Unit Selling Price of Products
1. Jelly - 1 for RM 3, 4 for RM10
2. Fruit Juice - RM 3
3. Mix fruits juice - RM4
4. Lime Juice - RM3
Each product’s price is set by estimation of the cost. For jelly, lime juice and fruit
juice, we initially assumed the cost is RM 1 and below through some rough
calculations. For mix fruit juice, we assumed the cost is around RM1.50 through some
rough calculations. So, each selling price of the product is more than twice the cost
b) Unit Cost Price of Products
1. Passion fruit jelly - RM0.50 per jelly
2. Lychee jelly - RM0.63 per jelly
3. Lime juice - RM0.67 per cup
4. Orange Juice - RM1.40 per cup
5. Carrot Juice - RM1.13 per cup
6. Watermelon Juice - RM0.585 per cup
7. Carrot Orange juice - RM1.43 per cup
8. Watermelon Carrot - RM1.235 per cup
9. Watermelon Orange - RM1.21 per cup
All cost price calculated here is in approximation. This is due to some very small
amount that is being round up or some form of inaccuracy is taken into account.
c) Product Sales
During the first week of sale, we only sell jelly products. At that time, there weren’t
many competitions too. And also due to our packaging that are related to animals, it
attracted many animal lovers. So, the sales of jelly during the first week were very
As for second week, we had many competitions, so the sale of the jelly was not good.
But the sale of the fruit juice is going well. This is due to the competitions not having
any healthy drinks that are being sold. Our competitions only sold soft drinks, so
customers that do not like soft drink would purchase our fruit juice. Especially orange
juice, it has a high demand, lime juice had the least demand, which is why it was
discontinued after two days of sale.
d) Sales Strategies
When we have difficulty in selling our products, we would have some promotion for
our customers. For example, buy 2 free 1 for our jellied that was not selling well, or
RM2 for a cup of carrot on the last few because carrot was the least popular fruit juice
that had a slow sale.
We did not expect that orange juice would be popular, so on the next day, we stocked
more orange to prepare for the high demand of orange juice.
a) Marketing Messages
The marketing message for our business is simple and straight forward, “HELPS
PAWS, and be the one who make a difference in these animals' life.” Our message
appeals to everyone in the campus, especially animal lovers to purchase our products,
and all profits earn will be donated to PAWS Animal Welfare Society.
b) Promotional Strategiesand Tools
1. Social Media
One of the main tools that we use to promote our products is through social
medias like Facebook, Twitter and Instagram.The reason why we choose
social media as our main channel to advertise our business is because the
advertising fee is free and it is efficient as the popularity of our business can
be increased within a short period of time without increasing human resources.
Posters are another main tool that we use to promote our products. We’ve
designed our very own poster for our business which introduce the purpose of
our business and the products that we are selling.
For this project, we were required to ask for some sponsorships and donation in
order to reach our business target. After several discussions, all of had agreed to ask
sponsorship from our parents and friends. Besides that, Angela was able to get some
sponsorship from a few companies of her mother’s friends. Official letters were
prepared for the sponsors so that they understand the purpose of this charity drive. In
the end, we are lucky to get a good sum of sponsorship money to aid us in achieving
Other than that, Chia and Cha had tried going around campus to collect
donations for PAWS. To encourage the act of donating money to the animals, we had
also used strategies such as design our donation box and carrying the poster around to
make people clear of our purpose. By this way, we managed to collect an amount of
money in form of cash from the public.
Below is a list of parties that donated:
1. TEMIS(M) SDN.BHD
2. HLE TRADING SDN.BHD
3. KEJURUTERAAN SERTING
4. MMC ENGINERRING&
5. SKYT MINHO KLINING SDN.BHD
6. TYT BUILDERS SDN.BHD
Donation RM 231.70
Total Amount RM 1581.70
As our products such as jellies are all homemade and beverage are made right
after the customers order, we need to produce large quantities of jellies and bought all
the fruits we needed right before the day to ensure the quality of the fruits as well as
transport them to campus via car. The products are then stored in a huge refrigerator
in one of our members, Koon Qi’s house.
To distribute the products, we have to come early to help Koon Qi carried all
the jellies and machine from her car which are packed nicely in few of the boxes.
Jellies are premade and pre-package, and thus are readily available to the customer for
instant consumption. However, fruit juices were required to make on spot using
machine. The process of making fruit juice required up to 2 minutes. Fortunately,
most of the customer loved our fruit juice and willing to wait for it.
By splitting our group, we are able to simultaneously reach out to people all around
the campus as well as in front of SLC. In addition, we will always have 2 people
promoting our products by walking around in the campus. At the same times, the rest
will help to take care of the stalk and in charge of the making of fruit juice. This allow
us to cover a vast amount of space at the same time, further expanding the products as
well as reaching out to a large amount of potential customers.
All of our products are edible, so it does not create much waste that is harmful
to the environment, except for their packaging. Our products are mainly produce
using fruits, those fruits waste, such as skins are biodegradable.
For our jelly product, we have to use plastic containers due to it being able to
sustain high temperature. Because during the process of making the jellies, it will be
at boiling temperature, so our best choice is to use a plastic container. But we do
encourage our customers to recycle, as it is state on the stickers we printed. The
plastic containers as for fruit juice, we used paper cups because it is biodegradable.
When we bring our products to school, we make sure that it is a one way trip.
This can help us save time, fuel and also reduce carbon footprint created by us.
During the sales, it is all done by foot, so low carbon footprints were produced.
During the event we only used electricity for our fruit blender and it is only
used on demand. It does not even take a minute to blend the fruits, so it barely uses a
huge amount of electricity. For water, we used a bucket of water to constantly wash
our blender and some equipment used. If the water starts to get too dirty only will we
change the water, instead of using running water to constantly to keep our equipment
clean which uses more water. After the products are being consumed, we encourage
our customers to recycle the containers. On our packaging, it is printed saying, ‘Please
recycle after used.’ as an encouragement for customers to recycle. We had considered
asking customers to bring back the containers so that we can re-use it, but due to
hygiene, we decided to not use this strategy.
HUMAN RESOURCE PLANNING
Most of the time, our team would work together to manage all aspects of our
business. However, each of us will lead a particular aspects base on our expertise to
make sure everything goes right according to plan.
As a project manager, Koon Qi leads the team to the team’s goal which is to raise
RM2,500 for PAWS.
Lead by:Cha Yun
b) Assistant ProjectManager
Keh Chian constantly assists Koon Qi when it comes to some decision making,
especially in some impromptu situation. Both of them would consider the pros and
cons for each decision made, also sometimes with the help of the other memebers.
Both Keh Chian and Koon Qi often control the costs that were used by the teams.
They also make sure to inform everyone how much they should make each day to
reach the goal. They also handle the accounting after every day to calculate the profits.
This department is led by Angela Wee. She would make decision on what we should
do during the sales to market our product. For example, on the last day she decides to
have some discount on our product so that more customers would be attracted. Other
group members assist her by walking around the campus and promoting the products.
e) Marketing & Packaging
Before distributing our products, Yun Xian decides how we should package our
products for the market. She designed the stickers for our packaging, the poster and
the menu. She makes sure the products look attractive enough during the sales.
f) Documentationand Report
As a team, we all work together write the report. But before that, Keh Chian
distributed each part for us so that we can concentrate on each part ourselves.
Discussion are made together sometimes to decide what we should write for the report.
EVALUATION OF RESULTS
For this charity drive, we have successfully reached our target and gained a net profit
of RM2086 and RM232 as donation which sum up to RM2318 in total.
As shown in the diagram above, the biggest seller of our business is fruit jellies as we
managed to sell out average 100 cups per day, follow up by fruit juice, average 30
cups per day. However, we have a few loses in the products which at the last day we
found out that some of the jellies have gone mouldy so we decided to stop selling fruit
Self-reflection video link:
Fruit Twist Product Sales
Mix Fruit Juice
a) Profit & Loss Report
Income Statementfor Fruit Twistfor Business Charity Drive Event
Fruit Jelly RM 1,704.00
Fruit Juice RM 318.00
Mix Fruit Juice RM 64.00
Less: Cost of Goods Sold
Fruit Jelly RM 310.75
Fruit Juice RM 145.20
Mix Fruit Juice RM 16.80
Gross Profit RM 1479.70
Add: Donation RM 231.70
Add: Sponsorship RM 1350.00
Adjusted Gross Profit RM 3061.40
Less: Operating expenses
Typhoid Vaccine Injection RM 325.00
Printing RM 128.80
Packaging RM 130.25
Receipt books RM 21.70
Total Operating Expenses RM 605.55
Net Profit RM 2589.40
* All costs of products and operating expenses are recorded approximately due to
certain inaccuracies and round ups*
Group member’s typhoid injection medical certification
13 receipt books used during charity drive event.
Donation cheque for PAWS