“UX is the intangible design of a
strategy that brings us to a solution.”
What is UX?
UX stands for User Experience
Who, What, When, Where, Why and How of a
product
How do UX designers work?
Ask questions/research
Follow a user-centered design process when
designing products
WTF is User Centered Design?
A process in which the needs, wants, and
limitations of end users of a product are given
extensive attention at each stage of the design
process.
WTF is User Centered Design?
Strategy
Research
Analysis
Design
Production
Strategy
Learn where you want to take your product
Ask: Where are you now?
Ask: Where do you want to be?
Ask: How will you get there?
Ask: How will you measure success?
Benefits of Creating a Strategy
Gets your entire team involved
Clarifies abstract design thinking
Reduces the time spent building components that
don’t contribute to user or business value
Research
Is an investigative technique used to add context
and insight to the design process
It is also used to combat the tendency to design
for ourselves
How is Research Done?
Non-directed interviews
Contextual inquiry
Questionnaires
Card sorting
Design
There are two parts to the design phase of this
process: information architecture and visual design
Information architecture delivers wireframes and
clickable prototypes
Visual design produces high-fidelity comps and
mockups
Design Methods & Techniques
Sticky notes
Project space
Good practice guidelines
Aesthetics
Prototyping
User requirements
Personas
Scenarios
Progressive disclosure
Usability testing
Rapid visualization
Collaboration Tips
Check in about design status every day
Sit with the team
Communicate layout mechanics
Designers write HTML & CSS
Pair designers & developers
Externalize everything
Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.