1. Corkscrew Social Media Brief NAMES
Corkscrew - Social
Media
Evaluation of the
company's Twitter
account
Examples, insight to key
influencers with
suggestions for the future.
Natasha Lawless,
Jonathon Finnegan, Greg
Ryan
1/26/2016

2. Corkscrew Social Media Brief NAMES
The Project
This project is to advertise corkscrew and to evaluate their social media
appearance and how active they are on Twitter. Also create tweets for
corkscrews Twitter account for more online notice to get students abroad
to come here and do the experienceships that is the main goal while
doing this task.
How to use twitter
1. use twitter lists, you can list important accounts or people so they
don't get lost in news feeds i.e. companies, your industry, professionals
2. Profile Picture: associate an image with your business, make sure it
gives you the opportunity for others to see what your about, have it easy
to read and to grasp, consider to switching to a headshot. if you're the
face of your company why not make it more human and approachable? if
it's your face just use your face no beach no nature walks no animals no
kids just you.
3. Visual branding, create a custom graphic to make your page more
desirable, customise it to what your companies values are.
4. Make your tweets relevant always in regards to your target market.
Something always interesting and always tag necessary people in your
tweets.
Examples of Twitter lists

3. Corkscrew Social Media Brief NAMES
Importance of the key influencers:
Key influencers are people who have established an authority or
credibility around a certain subject. They have an ability to affect the
actions and behaviour of people. This influence comes from the trust and
goodwill that they have generated among the members of their
community or network. In the social media environment, these
influencers will have many followers on their social media sites. They are
important because if you get the key influencers on board you are then
likely to reach out to more people through them. The reason for this is
that the key influencer will almost always have loyal followers.
Who are Corkscrews influencers:
Corkscrew’s key influencers are the former students who participated on
their programmes. These students can tell prospective students about the
advantages of participating on the programme and their experiences of
this time. Another group of key influencers are the presidents and
members of the fraternities and sororities. Key influencers are people,
personalities, or businesses that already have the attention of your target
audience. These people who can actually drive sales and awareness.
Example of an Influencer

4. Corkscrew Social Media Brief NAMES
Why Fraternities and Sororities:
We decided as a group that the Fraternity and Sorority groups are our
best target market. Many of these students leave the USA on internships
and members of such groups tend to have the extra cash to afford such
experiences. They are also large groups and will talk more about
corkscrew to other members if we can get their engagement. Americans
are they better market for internships/experienceships as it is what many
students will do with their work placement block.
Influences of Fraternities and Sororities:
We researched celebrities online who attended colleges and universities
in the USA. We found tonnes and tonnes of celebrities however
narrowing down the ones who influenced takes times and research. We
found key influencers including Stephen Speilberg, Woody Harellson, Will
Ferrell, and Martin Luther King. Also a very important influencer is the
presidents of these Fraternities and Sororities and these are role models
to our target market so to get them on board will be a success! An easy
way to locate these key influences we found was to search through
Linkedin and use the Fraternity and Sorority names as a keyword to
search.
Example of celebrities in Fraternities and Sororities
Example of President of a Fraternity on LinkedIn

5. Corkscrew Social Media Brief NAMES
Example Tweets:

6. Corkscrew Social Media Brief NAMES
Review Tweets:
Our first tweet in our opinion worked well due to the fact we did get
some followers and likes but most importantly we got engaged from a
guy in USA who was interested in what Corkscrew are about. It also
helped that he is a "travel junkie". Our second tweet and third tweet
however did not go as well maybe due to a number of reason including
relevance, as it was Martin Luther week that may have got more
engagement. We also did not tag the fraternity we hashtagged it instead
with was an error. It is important we double and triple check before we
post.
Top Fraternities and Sororities to keep an eye on:
Sororities'
Sigma Chi Fraternity @SigmaChi
Texas Greeks @UTAustinSFL
Chi Psi Fraternity @ChiPsiTweets
SigmaAlphaEpsilon @sae1856
PiKappaAlpha Fraternity @PiKappaAlpha
Tau Kappa Epsilon@TKE_Fraternity
eta heta i @BetaThetaPi
Phi Delta Theta (@phidelt)
Fraternities'
UTC Kappa Sigma (@UTCKappaSigma)Sigma Kappa at The University
of Arizona
Kappa Delta at Mississippi State University
Delta Delta Delta at The University of Florida
of Central Alpha Delta Pi at The University Florida
Delta Delta Delta at Indiana University
Phi Mu at The University of Alabama
Gamma Phi Beta at The University of North Dakota
Kappa Alpha Theta at The University of Michigan
Zeta Tau Alpha at Georgia Southern University
Alpha Phi at The University of Kentucky

7. Corkscrew Social Media Brief NAMES
Summary overview:
Businesses underestimate the power of social media while neglecting the
type of posts they should post in order to gain more engagement. As a
team we started to brainstorm who Corkscrew's target market are and
came to the conclusion that it is primarily USA students preferably part of
a Fraternity or Sorority. The reason for this niche is due to the fact that
Fraternity and Sorority students tend to have more money behind them
especially attending Universities. These students also go on internships
during their term. We researched multiple organisations and celebrities
that would mirror Corkscrew's mission statement and designed tweets to
attract new potential customers but more importantly engagement.
These posts had mix reviews, one post in relation to Martin Luther King
did receive positive feedback however the other two did not. One reason
for this was negligence in spelling.
Our suggestions going forward for the company is to engage more with
other accounts and posts to keep your page in the limelight light. It is
important for the company to be specific when liking these posts as they
must relate to the company. The posts should be colourful and also finish
with a question. There should also be a minimum of one post a day which
should be consistent. Another suggestion is to make it more about the
people who have participated example former student and current
students. A post once a week of daily activities within the group would
also be useful to give the perceptive of a reputable company.
This was a valuable experience for us. As a team we have learned the
value social media has to a company and what to do in future rather than
falling into the wrong habits.

8. Corkscrew Social Media Brief NAMES