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Personalisation vs Privacy - Nathalie Nahai

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In this keynote, Nathalie Nahai explores some of the research, consumer trends and legislations that characterise the personalisation-privacy debate.

From behavioural targeting and psychometric data mining, to psychological reactance and the introduction of the EU GDPR legislation, this deck will give you a brief introduction to some of the themes central to the discussion surrounding data ethics today.

Publié dans : Internet
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Personalisation vs Privacy - Nathalie Nahai

  1. 1. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. PERSONALISATIOn PRIVACY
  2. 2. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. http://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-using-people-s-phones-to-listen-in-on-what-they-re-saying-claims- professor-a7057526.html
  3. 3. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. Let’s start with a quick quiz
  4. 4. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI HANDS UP IF… • You’ve ever turned your location settings off?
  5. 5. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI HANDS UP IF… • You’ve ever turned your location settings off? • You’ve used an ad blocker / tracker blocker?
  6. 6. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI HANDS UP IF… • You’ve ever turned your location settings off? • You’ve used an ad blocker / tracker blocker? • You’ve ever covered the camera on your phone / laptop?
  7. 7. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. CHANGING THE WORLD IS
  8. 8. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. Businesses have become smarter
  9. 9. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI PSYCHOGRAPHIC PROFILING
  10. 10. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. Mining social media interactions to profile & segment users by personality, values, attitudes, interests, lifestyles “ ”
  11. 11. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI TIPPING POINT Kosinski, M., Stillwell, D., & Graepel, T. (2013). Private traits and attributes are predictable from digital records of human behavior. Proceedings of the National Academy of Sciences, 110(15), 5802-5805.
  12. 12. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI TIPPING POINT Kosinski, M., Stillwell, D., & Graepel, T. (2013). Private traits and attributes are predictable from digital records of human behavior. Proceedings of the National Academy of Sciences, 110(15), 5802-5805. • Cambridge psychologists (2013)
  13. 13. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI TIPPING POINT Kosinski, M., Stillwell, D., & Graepel, T. (2013). Private traits and attributes are predictable from digital records of human behavior. Proceedings of the National Academy of Sciences, 110(15), 5802-5805. • Cambridge psychologists (2013) • 58,000 Facebook users
  14. 14. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI TIPPING POINT Kosinski, M., Stillwell, D., & Graepel, T. (2013). Private traits and attributes are predictable from digital records of human behavior. Proceedings of the National Academy of Sciences, 110(15), 5802-5805. • Cambridge psychologists (2013) • 58,000 Facebook users • Digital footprint can be used to infer deepest character traits
  15. 15. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI TRAITS • Sexual orientation • Gender • Race • Age • Religious views • Political affiliation • Level of intelligence • Alcohol & cigarette use • Drug use • Divorced / separated parents Kosinski, M., Stillwell, D., & Graepel, T. (2013). Private traits and attributes are predictable from digital records of human behavior. Proceedings of the National Academy of Sciences, 110(15), 5802-5805.
  16. 16. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI PERSONALITY • Openness • Extraversion • Conscientiousness • Agreeableness • Emotional stability Kosinski, M., Stillwell, D., & Graepel, T. (2013). Private traits and attributes are predictable from digital records of human behavior. Proceedings of the National Academy of Sciences, 110(15), 5802-5805.
  17. 17. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI PERSONALITY Computer-based personality judgments more accurate than those made by humans Youyou, W., Kosinski, M., & Stillwell, D. (2015). Computer-based personality judgments are more accurate than those made by humans. Proceedings of the National Academy of Sciences, 112(4), 1036-1040.
  18. 18. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. So how is it being used?
  19. 19. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI BEHAVIOURAL TARGETING
  20. 20. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. Techniques used by advertisers & publishers to customise the ads / content users receive based on their browsing behaviour “ ”
  21. 21. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. From the simple and transparent…
  22. 22. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI
  23. 23. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI
  24. 24. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. …To the intimate and annoying
  25. 25. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI https://estimote.com/
  26. 26. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI https://foursquare.com/
  27. 27. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI https://foursquare.com/
  28. 28. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI http://www.telegraph.co.uk/technology/2017/09/22/uber-denied-london-licence-huge-setback-app/
  29. 29. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. Consumer expectations are evolving
  30. 30. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. CONSUMER EXPECTATIONS Personalisation Convenience
  31. 31. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. CONSUMER EXPECTATIONS Personalisation Convenience Privacy Data control
  32. 32. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. HOWEVER
  33. 33. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI When it comes to user behaviours on social platforms…
  34. 34. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI PRIVACY PARADOX Acquisti, A., & Gross, R. (2006, June). Imagined communities: Awareness, information sharing, and privacy on the Facebook. In International workshop on privacy enhancing technologies (pp. 36-58). Springer, Berlin, Heidelberg.
  35. 35. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. People’s privacy concerns rarely appear to translate into protective behaviours Acquisti, A., & Gross, R. (2006, June). Imagined communities: Awareness, information sharing, and privacy on the Facebook. In International workshop on privacy enhancing technologies (pp. 36-58). Springer, Berlin, Heidelberg.
  36. 36. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI People still engage in uncensored, public self- disclosure & allow access to external apps
  37. 37. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI Although personalised ads can increase purchase intention…
  38. 38. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI …there can be a hidden cost
  39. 39. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI PSYCHOLOGICAL REACTANCE J. W. Brehm (1966) A theory of psychological reactance. New York: Academic Press.
  40. 40. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. The motivation to regain a freedom after it has been lost or threatened leads people to resist the social influence of others “ ” S. S. Brehm and J. W. Brehm (2013) Psychological reactance: A theory of freedom and control. New York: Academic Press.
  41. 41. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI REACTANCE When we receive an ill-judged ad from a brand:
  42. 42. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI REACTANCE When we receive an ill-judged ad from a brand: • We don’t know
  43. 43. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI REACTANCE When we receive an ill-judged ad from a brand: • We don’t know • We don’t trust
  44. 44. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI REACTANCE When we receive an ill-judged ad from a brand: • We don’t know • We don’t trust • We’ve never bought from
  45. 45. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI
  46. 46. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI This can lead to…
  47. 47. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI CREEPINESS FACTOR L. Barnard (2014) The cost of creepiness: How online behavioral advertising affects consumer purchase intention. Dissertation, University of North Carolina at Chapel Hill.
  48. 48. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. The feeling that your every move, both public & private, is being watched, tracked, followed, analysed & capitalised on “ ” L. Barnard (2014) The cost of creepiness: How online behavioral advertising affects consumer purchase intention. Dissertation, University of North Carolina at Chapel Hill.
  49. 49. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. Businesses are facing new challenges
  50. 50. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. NEW CHALLENGES 1 Consumer trust in brands is low Adweek (2016) How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them? http://www.adweek.com/news/advertising- branding/how-big-problem-it-google-and-facebook-consumers-don-t-trust-them-169108 MEF and AVG (2016) Global Consumer Trust Report 2016. http://www.mobileecosystemforum.com/wp- content/uploads/2016/01/CTR16_Executive_Summary.pdf
  51. 51. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. NEW CHALLENGES 1 Consumer trust in brands is low 2 Ad & tracker blocking is up Adweek (2016) How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them? http://www.adweek.com/news/advertising- branding/how-big-problem-it-google-and-facebook-consumers-don-t-trust-them-169108 MEF and AVG (2016) Global Consumer Trust Report 2016. http://www.mobileecosystemforum.com/wp- content/uploads/2016/01/CTR16_Executive_Summary.pdf PageFair (2016) Adblocking goes Mobile, PageFair 2016 Mobile Adblocking Report. https://pagefair.com/downloads/2016/05/Adblocking-Goes- Mobile.pdf
  52. 52. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. NEW CHALLENGES 1 Consumer trust in brands is low 2 Ad & tracker blocking is up 3 VPN use is up Adweek (2016) How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them? http://www.adweek.com/news/advertising- branding/how-big-problem-it-google-and-facebook-consumers-don-t-trust-them-169108 MEF and AVG (2016) Global Consumer Trust Report 2016. http://www.mobileecosystemforum.com/wp- content/uploads/2016/01/CTR16_Executive_Summary.pdf PageFair (2016) Adblocking goes Mobile, PageFair 2016 Mobile Adblocking Report. https://pagefair.com/downloads/2016/05/Adblocking-Goes- Mobile.pdf GlobalWebIndex (2016) 4 Things to Know About VPN Users. http://www.globalwebindex.net/blog/4-things-to-know-about-vpn-users
  53. 53. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. What’s going on?
  54. 54. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. 2013 Psychographic data collection
  55. 55. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.http://www.bbc.co.uk/news/technology-21699305
  56. 56. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. 2015 Geolocation goes mainstream
  57. 57. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://blogs.wsj.com/cmo/2015/04/14/foursquare-launches-new-location-based-ad-offering/
  58. 58. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://enterprise.foursquare.com/pinpoint
  59. 59. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://enterprise.foursquare.com/solutions/media
  60. 60. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://enterprise.foursquare.com/how-it-works
  61. 61. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. 2016 Public concern grows
  62. 62. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://www.wired.com/2016/01/foursquares-plan-to-use-your-data-to-make-money-even-if-you-arent-a-user/
  63. 63. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. http://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-reactions-belgian-police-warn-citizens-not-to-react-to-posts-on- social-media-a7027786.html
  64. 64. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. http://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-using-people-s-phones-to-listen-in-on-what-they-re-saying-claims- professor-a7057526.html
  65. 65. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://www.theguardian.com/technology/2016/jun/22/mark-zuckerberg-tape-webcam-microphone-facebook
  66. 66. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. 2017 Smart TVs, Spyware & Subterfuge
  67. 67. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.http://www.newsweek.com/privacy-fears-over-samsungs-orwellian-smart-tv-305532
  68. 68. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.http://www.newsweek.com/privacy-fears-over-samsungs-orwellian-smart-tv-305532
  69. 69. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://www.forbes.com/sites/thomasbrewster/2017/03/07/cia-wikileaks-samsung-smart-tv-hack-security/#d98f5d34bcd5
  70. 70. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://www.forbes.com/sites/thomasbrewster/2017/03/07/cia-wikileaks-samsung-smart-tv-hack-security/#d98f5d34bcd5
  71. 71. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.http://www.mobilespy.net/
  72. 72. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://www.spyzie.com/
  73. 73. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://www.spyzie.com/spy/facebook-messenger-spy-app.html
  74. 74. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. https://www.theguardian.com/politics/2017/mar/04/nigel-oakes-cambridge-analytica-what-role-brexit-trump https://www.theguardian.com/politics/2017/mar/04/nigel-oakes-cambridge-analytica-what-role-brexit-trump
  75. 75. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. https://www.theguardian.com/politics/2017/mar/04/nigel-oakes-cambridge-analytica-what-role-brexit-trump https://www.theguardian.com/politics/2017/mar/04/nigel-oakes-cambridge-analytica-what-role-brexit-trump
  76. 76. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://www.theguardian.com/politics/2017/mar/04/nigel-oakes-cambridge-analytica-what-role-brexit-trump
  77. 77. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.http://www.bbc.co.uk/news/blogs-trending-40792078
  78. 78. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. So where does that leave us?
  79. 79. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI Companies are starting to respond to and negotiate with their users
  80. 80. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.
  81. 81. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.
  82. 82. All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI The tech industry is being challenged to engage more ethically
  83. 83. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://hbr.org/2017/03/is-your-company-using-employee-data-ethically
  84. 84. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://www.wired.com/story/ai-research-is-in-desperate-need-of-an-ethical-watchdog/
  85. 85. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. http://www.prnewswire.com/news-releases/bloomberg-brighthive-and-data-for-democracy-launch-initiative-to-develop-data-science-code-of- ethics-300524958.html
  86. 86. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://www.nature.com/news/ethics-of-internet-research-trigger-scrutiny-1.22746
  87. 87. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://www.apple.com/lae/iphone-8/
  88. 88. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://techcrunch.com/2017/09/13/iphone-xs-face-id-raises-security-and-privacy-questions/
  89. 89. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution.https://twitter.com/MelTajon/status/904058526061830144
  90. 90. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. EU law is starting to catch up
  91. 91. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. GDPR General Data Protection Regulation
  92. 92. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. Companies will no longer be able to use long illegible terms and conditions full of legalese… “ ” http://www.eugdpr.org/key-changes.html
  93. 93. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. Request for consent must be given in an intelligible & easily accessible form, with the purpose for data processing attached to that consent “ ” http://www.eugdpr.org/key-changes.html
  94. 94. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. When it comes to personalisation & practices that encroach upon people’s privacy…
  95. 95. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE QUESTION
  96. 96. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE QUESTION Could Is it possible?
  97. 97. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THE QUESTION Could Is it possible? Should Is it ethical?
  98. 98. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. Want to learn more?
  99. 99. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. WEBS OF INFLUENCE The 2nd Edition Out now: webpsy.ch/WOI-2
  100. 100. THE WEB PSYCHOLOGIST LTD.@NATHALIENAHAI All material © THE WEB PSYCHOLOGIST LTD. 2017. No unauthorised reproduction or distribution. THANK YOU! @NathalieNahai NathalieNahai.com

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