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PERSONALITY MATTERS
Adapting persuasive messages to
“ the personality traits… can be an
effective way of increasing the

messages’ impact
J. Hirsh, S. Kang and G. Bodenhausen (2012). Personalized Persuasion: Tailoring Persuasive Appeals to Recipients' Personality Traits. Psychological Science
published online 30 April 2012
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Publié dans : Marketing
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