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Membership Marketing on a Shoestring BudgetTuesday, August 18, 20099:00 – 10:15 a.m.,[object Object],Content Leaders:,[object Object],Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI,[object Object],Kathleen Wilson, CAE, Executive Director, NATLE,[object Object],www.asaecenter.org,[object Object],Connecting Great Ideas and Great People,[object Object]
Case Study:American Political Science Association,[object Object],What happens when you have TONS of Word of Mouth,[object Object],…and it’s all BAD?,[object Object]
Case Study:American Political Science Association,[object Object],Membership is ,[object Object],(say it with me) ,[object Object],EVERYONE’S business,[object Object]
Case Study:American Political Science Association,[object Object],Who is allowed to say… ,[object Object],“Yes”,[object Object]
Case Study:American Political Science Association,[object Object],Take the long view,[object Object]
Case Study:American Political Science Association,[object Object],Bad WOM  Good WOM,[object Object]
The Membership Culture,[object Object],How does your board viewmembership recruitment?,[object Object]
The Membership Culture,[object Object],Create Your #1Membership Marketing Team!,[object Object]
The Membership CultureVolunteer Leaders,[object Object],The Courtship,[object Object],The Engagement,[object Object]
Membership,[object Object],Training CampforVolunteer Leaders,[object Object]
The Membership CultureVolunteer Leaders,[object Object],Get promises and keep score,[object Object]
The Membership CultureProfessional Staff,[object Object],Paying Members = Paid Employees,[object Object],Everyone works in membership,[object Object],Orient, train, teach,[object Object]
The Membership CultureProfessional Staff,[object Object],Earners vs. Spenders,[object Object],Bomb the “silos”,[object Object],Every contact counts,[object Object]
The Membership Culture,[object Object],Reward & Celebrate!,[object Object]
Case Study: Consortium for School Networking,[object Object],It’s all in the details,[object Object]
Case Study: Consortium for School Networking,[object Object],Word of Mouth ,[object Object],(again),[object Object]
Case Study: Consortium for School Networking,[object Object],Volunteers are your BEST resource,[object Object]
Case Study: Consortium for School Networking,[object Object],DO sweat the small stuff,[object Object],		(sometimes),[object Object]
SAMPLE CHART FOR BOARD,[object Object]
Lifetime Value of a Member,[object Object]
MAJ Board Baseball,[object Object],Batter Up for the 2008-09 Game!,[object Object],Singles,[object Object],Michelle Bloomfield,[object Object],Petra Green,[object Object],Freddie King,[object Object],Otis Rush,[object Object],Hubert Sumlin,[object Object],M. WatersDinah Winters,[object Object],Triples,[object Object],Eric Clapton,[object Object],Robert Cray,[object Object],Ronnie Earl,[object Object],Buddy Guy,[object Object],Steven R. Vaughan,[object Object],Grand Slams!,[object Object],Barry Adams (5),[object Object],Richard Chalmers (4),[object Object],Sue Pyle (7),[object Object],Martha Stewart (11),[object Object],Gary Wilkins (6),[object Object],Tom Wright (8),[object Object],Louise Zambri (9),[object Object],Doubles,[object Object],Cindy Axelrod,[object Object],John Blaine,[object Object],Pat Blaire,[object Object],Jeff Caster,[object Object],Mimi Caster,[object Object],The Dugout,[object Object],Clive Akins,[object Object],Merry Schmidt,[object Object],Tommy Ponders,[object Object],Stu Robinson,[object Object],Alexis W. Senn,[object Object],Thanks to Susan Smith, Development Director, MI Association for Justice,[object Object]
Membership Fun,[object Object],M&Ms –The Real Meaning,[object Object],m,[object Object],m,[object Object],Membership& Money!,[object Object],m,[object Object],m,[object Object],m,[object Object],m,[object Object],m,[object Object],m,[object Object],m,[object Object]
Come on Down to the Membership Roundup!,[object Object],Who: The FSA Board,[object Object],What: A Membership Phonathon,[object Object],When: September 15th Noon – 3:00 p.m.        BBQ & fixins will be served,[object Object],Where: The FSA Corral, 123 Main Street,[object Object]
Your TurnAudience Q & A,[object Object]
Shoestring Experience,[object Object]
Tie it all up!,[object Object],Tips for the shoestring marketer,[object Object]
Contact Information,[object Object],Elizabeth Weaver Engel, MA, CAE,[object Object],Director of Marketing & Sponsorship,[object Object],NACHRI,[object Object],Eengel@nachri.org 		703.797.6041,[object Object],Kathleen Wilson, CAE,[object Object],Executive Director,[object Object],NATLE,[object Object],kwilson@natle.org		850.668.6905,[object Object],SEE YOU NEXT YEAR!,[object Object],Annual Meeting & Expo,[object Object],August 21 - 24, 2010,[object Object],Los Angeles, CA,[object Object]
Mark Your Calendar,[object Object],2010 Online Conference,[object Object],for Small Staff Associations,[object Object],January 26-28, 2010,[object Object],Visit www.asaecenter.org for more information,[object Object]

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Notes de l'éditeur

  1. Place a bag of M&Ms at each seat at a board meetingDress up as an M&MGive out M&M prizesThe ideas are endless!http://www.mms.com/us/