Promotional Products Guide
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Natalie Reynolds of Inspiration Ltd presented at the BNI Dylan Chapter meeting on November 19, 2010. Inspiration Ltd is a print and promotional products company established in 1984 that has expanded through acquisitions and a new facility. They provide various printed materials and promotional products and target a wide range of business sectors. Their services include marketing advice and local service.
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Promotional Products Guide
- 1. Natalie Reynolds Inspiration Ltd BNI Dylan Chapter Friday 19th November 2010
- 2. Inspiration Ltd 1984 – Established 1998 – Acquired Celtic Design & Print 2001 – Acquired the assets and staff of James Gerard & Co 2008 – Moved to Garngoch Industrial Estate (17,000sq ft purpose built factory)
- 3. What we do? - Print •Business Cards •Letterheads •Business Stationery •Brochures •Leaflets/Flyers •Workwear/Corporate Clothing •Folders •NCR Pads •Jotter Pads •Pull Up Banners •Exhibition Stands •Gift Vouchers
- 4. What we do? – Promotional Products •Pens •Mousemats •Mugs •Branded glassware •USB Memory Sticks •Umbrellas •Coasters •Lanyards •Sports Bottles •Carrier Bags •Shopping Bags •Calendars & Diaries •Conference Folders •Keyrings/ Trolley Coins •Awards & Trophies •Business Card Holders •Golf Balls & Tees •Ice scrapers •Tax disc holders •Mobile phone holders •Car air fresheners •Bottle Openers •Advent calendars •Stress balls/items •Magnets •Eco-friendly items
- 5. What we do? – Promotional Products •Pens •Mousemats •Mugs •Branded glassware •USB Memory Sticks •Umbrellas •Coasters •Lanyards •Sports Bottles •Carrier Bags •Shopping Bags •Calendars & Diaries •Conference Folders •Keyrings/ Trolley Coins •Awards & Trophies •Business Card Holders •Golf Balls & Tees •Ice scrapers •Tax disc holders •Mobile phone holders •Car air fresheners •Bottle Openers •Advent calendars •Stress balls/items •Magnets •Eco-friendly items
- 6. Current/Target Market •Car garages/dealerships •Hair & beauty salons •Engineering & Manufacturing •Schools, Colleges & Training Providers •Hotels & Restaurants •Leisure – Gyms, Spas & Golf Clubs •Trades •Housing Associations •Breweries & Beer Festivals •Solicitors & Accountants •Insurance •IT & Telecoms •Charities •Public Sector •Small local businesses
- 7. How we work… •Advice regarding overall marketing not just promotional items •Local service
- 8. What do you do? •What marketing do you currently do? •How do you attract new customers? •How to you maintain customers? •Who is your target audience? (Industry/Geographical) •Do you have a marketing budget?
- 9. Marketing Activities •Networking •Referral partnerships •Host an event/seminar •Telesales/Telemarketing •Hospitality •Corporate/Seasonal Gifts •Direct Mail •Exhibitions/Trade Shows •Bill Board Advertising •Yell.com/Thomson Local •Search Engine Optimisation Advertising – Internet Advertising – TV, Radio Advertising – Newspapers, Magazines, Trade Journals •Sales – Cold Calling/Door Knocking •Leaflets/Brochures •Sponsorship •Branding – Branded Business Stationery •Corporate Image – Staff Clothing/Vehicle Signs/Signage •PR – Editorials/Articles •Social Media •Website •E-commerce •Promotional Campaigns •E-Marketing •Customer Relationship Management •Customer Service
- 10. Why use promotional items? •Repeatedly draws attention to your brand •Tool for making your current marketing activities more effective
- 11. Examples •Branded Condoms •The Classic Pen! •Everyone loves a gift!
- 12. How to get me referrals! • Introductions to Marketing Managers, Business Owners, Managing Directors and Office Managers WHY? it will make their job easier as we’re a one stop shop, we can provide them with ideas/guidance and help them spend their budget more wisely! • Collect promotional items at events or from your customers/suppliers WHY? if they’ve already purchased promotional items, then they have already established the importance of using them as a marketing tool
- 13. How to get me referrals! • Marketing/Advertising spend on their monthly/end of year accounts • Struggling with getting new customers • Introductions to referral partners • Other print companies • Marketing consultants • Anyone who provides a Marketing Service! (See Marketing Activities)
- 14. Thank you for listening! Natalie Reynolds Sales & Marketing Manager Inspiration Ltd t: 01792 897900 m: 07811142617 e: natalie@inspiration-gifts.co.uk facebook.com/inspirationltd twitter.com/inspirationltd
- 15. Door Prize!
Notes de l'éditeur
- (Ask the person who gave you the item, where did you buy this from? They will assume that you want to buy them. If they didn’t buy it? They are likely to give you the name of the person responsible for buying it! If they did, they’ll give you the name of the competitor!)
- (Ask the person who gave you the item, where did you buy this from? They will assume that you want to buy them. If they didn’t buy it? They are likely to give you the name of the person responsible for buying it! If they did, they’ll give you the name of the competitor!)
- (Ask the person who gave you the item, where did you buy this from? They will assume that you want to buy them. If they didn’t buy it? They are likely to give you the name of the person responsible for buying it! If they did, they’ll give you the name of the competitor!)
- (Ask the person who gave you the item, where did you buy this from? They will assume that you want to buy them. If they didn’t buy it? They are likely to give you the name of the person responsible for buying it! If they did, they’ll give you the name of the competitor!)