2. ABOUT:
• Bisleri was originally an Italian company created by Felice
Bisleri,
who first brought the idea of selling bottled water in India.
• Parle bought over Bisleri (India) Ltd. in 1969 and started bottling
water in glass bottles under the brand name (Bisleri)
• Bisleri has 60% market share in packaged water in India.
• It was launched in Mumbai in 1965.
• Product range comprises of two variants : Bisleri with added
minerals & Bisleri Mountain Water.
• It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1
litre, 1.5 litre, 2 litre, 5 litre, and 20 litre.
3. BRANDS:
MOUNTAIN WATER:
• Bisleri mountain water emanates
from a natural string, located in Uttaranchal
and Himachal nestled in vest Shivalik
Mountain ranges.
MINERAL WATER:
• Bisleri mineral water contains minerals
such as magnesium sulphate and
potassium bicarbonate which are essential
for healthy living.
4. FIZZY SODA
• It is the most recent product of bisleri.
• Fizzy soda is carbonated water and comes under
Soft water segment
BISLERI VEDICA
• Mountain water from the natural Himalayas.
5. COMPETITORS
KINLEY
• Kinley is a product of coca – cola
AQUAFINA
• Aquafina is a product of PepsiCo pvt Ltd.
HIMALAYAN WATER
• Himalayan water is a product of tata group.
6. BISLERI MARKET
% SHARE OF MARKET
KINLEY
10%
AQUAFINA
14%
LOCAL
BRAND
16%
BISLERI
KINLEY
AQUAFINA
LOCAL BRAND
BISLERI
60%
7. Packaging
•
•
•
•
•
•
500 ml
1 litre
1.2 litre
2 litre
5 litre
20 litre jars
Distribution
• Bisleri has around 80,000 retail outlets in the country with about
12,000 each in the Delhi and Mumbai.
8. CASE ANALYSIS:
• Bisleri has become a perfect synonym of the mineral water for the
Indian consumers.
• It is successful for creating brand image.
• It has been acquiring its leadership due to its innovation in its
product.
• It has its general focus on advertisement.
• As in todays world people focus on hygine factor
• Bisleri has proved customers that they are fully hygine oriented and
they provide clean drinking water.
