Introduction to Electronic Commerce: Introduction of commerce, Electronic
commerce framework, electronic commerce and media convergence, the anatomy
of e-commerce application,The Network for Electronic Commerce: Need of network, market forces
influencing the I-way, components of I-way, network access equipment, and
global information distribution network.
The Internet as a Network Infrastructure: Introduction, the Internet terminology,
NSFNET: Architecture and Components, Internet governance: The Internet
Society.
2. Electronic Commerce
It is process of buying and selling of products and services by
business and consumers over the internet.
Electronic Commerce applies to the use of computer network to
search and retrieve information in support of human and corporate
decision making.
A large percentage of electronic commerce is conducted entirely
electronically for virtual items such as access to premium content on
a website, but most electronic commerce involves the transportation
of physical items in some ways.
3. Electronic Commerce
E-Commerce can be divide into :
E-tailing or virtual storefronts on web sites with online catalogs,
sometimes gathered into a “virtual mall”.
Electronic Data Interchange(EDI), the business- to business exchange
of data.
E-mail and fax and their use as media for reaching prospects and
established customers(for example, with newsletters).
Electronic Commerce that is conducted between business is referred
to as business- to-business or B2B. Eg. Alibaba, IBM
Electronic Commerce that is conducted between business and
consumers is referred to as business-to-consumers. Eg, Amazon.com
5. Electronic Commerce
Public Policy
– to govern issues such as universal access, privacy and information
pricing.
Technical Standard
– to dictate the nature of information publishing, user interface and
transport in the interest of compatibility across the entire network
6. Electronic Commerce
E-Commerce application will be built on the existing technology
infrastructure
A myriad (numerous) of computers
Communication networks
Communication software
7. Electronic Commerce
According to Kalakota and Whinston, the four building blocks in the
infrastructure are:
Common business services infrastructure
The messaging and information distribution infrastructure
Content and network publishing infrastructure
The information Super highway infrastructure(Internet)
8. Common business services infrastructure
It consists of followings different elements
Security/Authentication
Electronic Payment
Directories/Catalogs
10. Electronic Payment
Different types of electronic payments like credit
card, debit card, e-banking, mobile banking, SMS
banking etc.
Electronic payment schemes developed to handle
complex transactions
11. Multimedia Content and network publishing
infrastructure
Multimedia content a network publish infrastructure
include standard for multimedia file types and data
communication circuit over which information
travels respectively.
Movies=video + audio
Digital games=music + video + software
Electronic books=text + data + graphics + music +
photographs + video
12. Electronic commerce and media
convergence
E-commerce has been repeatedly linked with the idea of
convergence (junction) of industries centered on information that
until today has been isolated content, storage, network, business
applications and consumer devices.
Multimedia convergence applies to the conversion of text, voice,
data, image, graphics and motion video into interactive digital
content whereas cross media convergence refers to the
integration of various industries – entertainment, publication, and
communication media base on multimedia content.
14. What convergence stand for
Convergence is increasingly prevalent in the IT world.
In this context the term refers to the combination of
two or more different technologies in a single device.
Taking pictures with a cell phone and surfing the Web
on a television are two of the most common examples
of this trend.
Computer-television convergence is already underway
with Web TV, which pipes the World Wide Web to a
slightly-modified TV set with a set-top box from an
ordinary phone line and provides a degree of
interactivity.
15. Need of Media Convergence
Technologically rich societies have entered the digital age
Media industries are grappling with new opportunities - and
threats - afforded by what is called
"convergence".
Media people tend to get very excited about convergence,
because it holds so much promise.
The melding together of different media, incorporating new
personalized services is both
impressive and overwhelming.
16. Electronic commerce and media
convergence
Thus convergence requires removing the barriers between the
telecommunications, broadcasting, computing, movie, electronic games and
publishing industries to facilitate interoperability.
Convergence may incorporate the following technological advances
1. Convergence of content:
2. Convergence of transmission:
3. Convergence of information access devices:
EDI: Electronic Data Interchange
Key Pillar of E-commerce is:
Public policy
Technical standards
Convergence of content:
Translates all types of information
content including books, business
documents, videos, movies, music into digital in
formation. Once converted into digital format,
the processing, searching, sorting, conversion, compression, encryption, transmission of
information can be easily matched with
today’s information
processing systems.
Convergence of transmission:
Compresses and stores digitalized
information so it can travel
through the existing guided transmission media.
Hence the information in
clouding voice, data,
image and video can be transmitted without rewiring our home.
Convergence of information access devices:
Have the sophistication to function as both
computers and televisions. Other examples are
the ubiquitous telephone, with internal fax
machine, modem and video monitor.