2.  Telemarketing is the most interactive
marketing medium available. Telemarketing
allows you to answer your prospects
questions, address their concerns, and
overcome their objections.

3.  Telemarketing is the only marketing medium
that allows you to adjust your strategy
midstream and make any changes at any
time necessary to increase results. With
telemarketing, you can change both your
offer and audience with just one phone call.
Telemarketing scripts can be edited with a
moments notice. And telemarketing calling
hours can be adjusted.

4. 1. Telemarketing provides you with
immediate feedback & valuable
information that can be quickly analyzed.
the most powerful, cost-effective marketing
vehicle available today. Telemarketing is a
powerful, multi-billion dollar marketing
vehicle.

5. 2. Telemarketing is the only form of
advertising that requires an immediate
response.
Newspaper and magazine ads, radio
promotions, billboards or direct mail demand
little or no immediate attention. They can all
be ignored. Not telemarketing When the
phone rings, the natural response is to
answer it.

6. 3. Telemarketing provides you with a
captive audience the minute the phone is
answered.
With telemarketing, you can instantly
establish a conversation. It is much easier to
get your message across when you engage in
a dialogue and questions can be answered.
Two-way communication using telemarketing
is very powerful, and very productive

7. 4. Telemarketing provides you with endless
opportunities to increase and better your
business.
Telemarketing is the ultimate marketing
tool. Some popular outbound telemarketing
applications include appointment setting,
lead generation, surveys, market research,
list cleaning, database update, seminar
registration, fund raising, phone sales, and
client reactivation... just to name a few.

8. 5. Inbound telemarketing allows you to
respond and sell to your clients
Inbound telemarketing is perfect for order
taking, customer service, any type of
answering service, after hours/overflow
calls, taking credit card orders, voice mail
service, dealer locator service, seminar
registration, reservation desk, inquiry
service, and direct immediate response to
print ads and virtually any form of
advertisement.

9.  The two major categories of telemarketing
are :
- Business-to-business
- Business-to-consumer

10.  B2BDescribes commerce transactions
between businesses, such as between
a manufacturer and a wholesaler, or between
a wholesaler and a retailer.
 Business-to-businesstelemarketing is
essentially marketing conducted via the
medium of the telephone.

11.  B2Ca transaction that occurs between
a company and a consumer
 Business
or transactions conducted directly
between a company and consumers who are
the end-users of its products or services

12.  Lead Generation, the gathering of
information and contacts
 Sales, using persuasion to sell a product or
service
 Outbound, proactive marketing in which
prospective and preexisting customers are
contacted directly
 Inbound, reception of incoming orders and
requests for information. Demand is
generally created by advertising, publicity, or
the efforts of outside salespeople.

13.  Telemarketing may be done from a company
office, from a call centre, or from home. It
may involve either a live operator or a
recorded message, in which case it is known
as "automated telemarketing" using voice
broadcasting. "Robocalling" is a form of voice
broadcasting which is most frequently
associated with political messages.
 An effective telemarketing process often
involves two or more calls. The first call
determines the customer’s needs. The final
call (series of calls) motivates the customer
to make a purchase.

14.  Telemarketing has been negatively associated
with various scams and frauds
 Telemarketing is often criticized as
an unethical business practice due to the
perception of high-pressure sales techniques
during unsolicited calls
 Telemarketing calls are often considered an
annoyance, especially when they occur
during the dinner hour, early in the morning,
or late in the evening.

15. A recent trend in telemarketing is to
use robocalls: automated telephone calls
that use both computerized auto dialers and
computer-delivered pre-recorded messages
in a sales pitch
 Robocallsare known for failing to add
numbers to their do-not-call list and
repeatedly interrupting individuals at all
hours of the day