There was once a time in product development where waterfalls ruled but today smart teams and companies are shifting their approaches to be more nimble and iterative. As they adopt approaches like Agile and Lean Startup many are also realizing that design matters. It’s not just what a product looks like but rather the entire experience that differentiates between good and great products. And they’re all looking for a UX unicorn to help them. With some real-world examples, I’ll share with you: + how to become a UX unicorn + how the industry works & how it’s changing + how to work in Agile as a designer + leverage light-weight methods to work quickly + what I've learned along the way