3 Common eCommerce Issues and How to Fix Them
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Every eCommerce business is a little different, but every one has to find solutions the same three problems. This presentation summarizes how to address each of those problems, so that you can grow your eCommerce business.
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3 Common eCommerce Issues and How to Fix Them
- 1. How to Fix Three Common eCommerce Issues
- 2. Growing an eCommerce business is difficult. There are lots of problems you might have to deal with.
- 3. Everybody’s business is a little different.
- 4. But, there are three problems that every eCommerce business must learn to solve...
- 5. Problem #1: How do I get more traffic to my eCommerce site?
- 6. Focus on different strategies for the different types of traffic. • Organic Search • Paid Search • Social Media • Link Referral • DirectDirect traffic is when someone goes directly to your site by typing in the domain.
- 7. Increasing organic search traffic is all about search engine optimization...
- 8. • Only use themes that create SEO- optimized HTML. • Build links to your site from other authoritative sites. • Research and target search keywords that are relevant to your business.
- 9. Learn more about search engine optimization at Moz.com. Beginner’s Guide to SEO
- 10. Increase paid search traffic by increasing your paid search budget and optimizing your ads.
- 11. Learn more about paid search advertising at Wordstream’s PPC University. PPC University
- 12. Increase social traffic by building an engaged social media audience.
- 13. Learn more about social media strategy with the Social Pros podcast. Social Pros Podcast
- 14. Increase link referral traffic by creating such good content that people want to link to it!
- 15. You can build more links by... • Answering relevant forum posts with links • Asking others for reviews or links • Starting an affiliate program
- 16. Increasing direct traffic by improving overall brand awareness & word of mouth.
- 17. If more people are going directly to your site it suggests that your brand’s recognition is growing.
- 18. Problem #2: How do I get more conversions (sales) from the traffic I have?
- 19. Make your site less confusing... • Use a logical URL structure • Navigation should reflect URL structure • Display rich, informative product attributes • Every important page can be linked to
- 20. Use strong, clear calls to action that tell your site visitor exactly what you want them to do.
- 21. Consider running A/B tests to measure different calls to action. • Optimizely • Convert.com • Adobe Target • Visual Website Optimizer
- 22. Improve your product data... • Use consistent language • Stay true to your brand • Describe products in your customers’ terms
- 23. Try to meet the same expectations you would for a shopper in your brick & mortar store.
- 24. Problem #3: How do I make sense of all of this data I have?
- 25. Managing data gets complex when you... • Sell though multiple webstores • Sell from brick & mortar stores • Sell on marketplaces like Amazon • Sell to business customers
- 26. Decide where to master the 5 key types of data... ShippingInventory CustomerOrderItem
- 27. Choose best-of-breed point solutions that integrate using modern interfaces and APIs.
- 28. Consider a multichannel integration platform to connect those systems. This is what we do best!
- 29. eCommerce is complicated. But it doesn’t have to be!
- 30. Learn how nChannel can help you simplify eCommerce!