Secrets to Defining your social media hedgehog for social media success #isummit
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My presentation from iSummit 2012 on defining your social media hedgehog. In social media, analytics are useless without goals and objectives to tie them to. This lays out three questions anyone can use to begin thinking critically about their social media strategy.
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Secrets to Defining your social media hedgehog for social media success #isummit
- 1. Defining Your Social Media Hedgehog @NickCicero #iSummit
- 2. Source: eMarketer, SMB Group September 2012 @NickCicero #iSummit
- 3. The Fox and the Hedgehog @NickCicero #iSummit
- 5. Good companies may have a lot of skills in a lot of areas, but great companies understand focus. @NickCicero #iSummit2012
- 6. So… @NickCicero #iSummit
- 8. $$$ @NickCicero #iSummit
- 9. It s more important to have the RIGHT data, than to have ALL the data. @NickCicero #iSummit
- 10. Steps to defining your Social Media Hedgehog: @NickCicero #iSummit
- 11. What are you deeply passionate about? What can you be What metrics the best at? show the most success? @NickCicero #isummit
- 12. 1) Determine what you are deeply passionate about. @NickCicero #iSummit
- 15. 2) Define what aspects of social media you can truly be the best at… …and also what you can’t. @NickCicero #isummit
- 16. Woodbine, GA 1,409 People - Jul 2011 Source: U.S. Census Bureau Captain Stan’s, FB 1,224 Likes - Jul 2012 Source: Facebook @NickCicero #isummit
- 17. Captain Stan’s could be the best restaurant in Woodbine, GA on Facebook. @NickCicero #isummit
- 18. 3) Determine your social economic engine. @NickCicero #iSummit
- 19. What metrics are you currently looking at for success? What metrics or actions lead to the most direct sales? @NickCicero #isummit
- 20. Frequency @NickCicero #isummit
- 21. What are you deeply passionate about? The Community Best Restaurant on Frequency Facebook What metrics show the most success? What can you be the best at? @NickCicero #isummit
- 25. Social Media Hedgehog: What are you truly passionate about? What can you be the best at in social media? What metrics can show the best success?