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WiselyWise for
Marketers
PRESENTED BY :
CHANDRAKUMAR
NATARAJAN,
FOUNDER -
WISELYWISE
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 1
About the Presenter
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED
• Chandra Kumar
• Founder - WiselyWise
• BS Computer Science,
MBA
• US, Asia Pacific Japan
• IT Consulting
• Mentor to Startup
Ecosystem
Digital Transformation CTO
Transformation Services Leader
IBM
Program Consultant
New York Times CRM Program
CIO / CMO team, New York
Management Consultant
Nielsen Media Research – CRM Strategy
CMO team in Tampa, Florida
CRM Practice Leader
Cognizant
Head of Corporate Communications
Publishing, Advertising, Events
May 12, 2017 2
AGENDA
Introductions
WiselyWise Overview
Vision & Mission
Digital – New Era
The Problem
The Solution
WiselyWise Digital Platform
◦ Overview, Differentiators, Functionality, Designer, Library, Performance , Security, Newsletters, Enablers, Add-Ons
Benefits of adopting WiselyWise
Why Clients choose WiselyWise – A Comparison
Pricing
Terms of Use All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, faxing, emailing, posting online or by any
information storage and retrieval system, without written permission from the Presenter. All trademarks and brands referred to herein are the property of their respective owners. All references to WiselyWise belong to
WiselyWise.com.
Legal Notices While all attempts have been made to verify information provided in this publication, the presenter does not assume any responsibility for error, omissions or contrary interpretations of the subject matter contained
herein. The presentee or reader of this presentation assumes responsibility for the use of these materials and information. Adherence to all applicable laws and regulations, both referral and state and local, governing professional
licensing, business practices, advertising and all other aspects of doing business in the United States or any other jurisdiction, is the sole responsibility of the reader or presentee. The presenter assumes no responsibility or liability
whatsoever on the behalf of any presentee or reader of these materials. Any perceived slights of specific people or organizations are unintentional.
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 3May 12, 2017
WISELYWISE
Overview
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVEDMay 12, 2017 4
KEY FACTS
• WiselyWise is a Singapore based Digital
Technology Startup focused on providing
Solutions for Digital Transformation
• Currently We provide a Digital Platform to
Organizations who want to Create, Manage
and Host Revenue Generating Digital
Solutions
• The team includes experienced Technology
driven Individuals with experience in IBM,
EMC, Cognizant and Xerox
• We Partner with some of the World’s
leading Consulting Organizations
Vision & Mission
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVEDMay 12, 2017 5
Our Vision is to create a better Digital Future for organizations of
all sizes.
Our Mission is to continuously Innovate and create Technology
Solutions which will significantly enable the Digital
Transformation of our customers
WiselyWise Perspectives
Digital – New Era of Business
1 • Billion Digital
Natives
70 • Billion Connected
Devices
18 • Months for
Doubling of Data
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 6
The Digital
Transformation
Imperative
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 7
The re-alignment of, or new investment
in, technology and business models to
more effectively engage digital
consumers at every touchpoint in the
customer experience lifecycle
Altimeter Group
Growing
Challenges
for
Businesses
May 12, 2017 CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED 8
Challenges
Demand Side
Disruption
Domination
of Platform
Businesses
Expectations
of Digital
Natives
Complexity
of
Technology
Outdated
Business
Models
True
Globalization
Marketing lies at the center of many of these challenges.
CMOs and Marketers are
now tasked with improving the customer experience,
persuading skeptical millennials,
and
creating a marketing funnel that puts the customer at the center,
rather than the
brand.
It’s not an easy task…
May 12, 2017 CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED 9
… On the
Technology
Front
Marketer’s
Dilemma
All-in-One
Trap
One-size-fits
all
Dependence
on IT
Generic
Features
Expensive
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 10
We recommend a Single Price Stack to resolve your Dilemma
MarTech
Stack
Assemble
Perfect
Solution
Collaborate
with IT
Pay only as
per need
Swap
In/Out
Integrate to
Scale
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 11
Single Price for the Stack includes
• Software
• Hosting
• Testing and Production Sites
• Set Storage
• Predictable Traffic
Introducing
WiselyWise
Digital Platform to Create, Manage
and Host Digital Solutions via an
affordable Monthly Subscription
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 12
The
WiselyWise
Stack Approach
Your Marketing Solution can be quickly built from components
in just 2 Steps.
Best Part is you Pay only for the selected components.
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 13
1. Choose the
Components in
WiselyWise
Digital Marketing Cloud
CRM/Email
Distribution
Mobile App
Events
Content Marketing Cloud
SEO
Social
Optimization
Analytics
Content Management
Cloud
CMS Security
Content
Hub
Websites
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL
ALL RIGHTS RESERVED
14
Future Roadmap AI
Machine
Learning
2. LAUNCH YOUR DIGITAL SOLUTION
Business Blogs Brand Sites
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 15
Online
Publication
Membership
Portal
Content Sites
Media Room Channel
Partner Site
Subscriptions
WANT TO
KNOW HOW ?
CONTACT US TODAY!
Email :
Chandru@wiselywise.com
Online :
https://wiselywise.com/contact-
us/
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL
ALL RIGHTS RESERVED
16
WISELYWISE
PLATFORM FEATURES
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 17
Functionality
User Rights Editorial Workflow User Commenting Social Media Support Website Performance
Boosters
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED
Content Design & Creation
.
Content Management Subscriptions Website Management
May 12, 2017 18
You can Design Layouts like these
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 19
You can create
and
automatically
send
Newsletters
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 20
B2C
B2B
WiselyWise Designer
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 21
WiselyWise Library
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 22
PerformanceBoosters
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 23
SECURITY
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 24
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED
Enablers in WiselyWise
May 12, 2017 25
ADD-ONS
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED
Article Publishing
Content Services
Social Media
Management
Management of your Social
Channels
Design Services
Design of new Layouts
Content Creation
Management of Content
Production Services
Maintenance
Yearly maintenance for
Upgrades and Patches
Cloud Hosting
Advanced Hosting for your
requirements
Email Setup
Professional email system
Domain Management
End to end Domain services
App Development
iOS and Android apps
May 12, 2017 26
Differentiators
May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 27
Stack Architecture
Codeless Content
Creation
UI Design Tool
Global Performance
Optimization
Reusable Templates
Integrate to Leading
Applications
Why is it
Unique
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 28
• Industry Leading Software to
Create your Digital Solution
• Proven Content Management
System
• Cloud Hosting of your Digital
Solution
• Security via SSL
Access
over
Ownership
• Available As A Service
• Access Anywhere, Any Device
• Add-On Services
From
Product to
Service
Achieve
these
Benefits
when you
adopt
WiselyWise
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 29
Extremely Cost
Effective
Significantly Reduce
your dependence on
IT
No more worries
about maintaining
infrastructure
Launch Faster
Easy to Use
Why
WiselyWise
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 30
•Built on Open Technologies
•Own your Content
•Find your Voice
•Lowest TCO at Single Price
•Available Spend : 31%
Highly Proprietary
Locked Up Content
Platform Restrictions
TCO is 4 x Purchase Price
Available Spend : 20%
WiselyWise
Others
WiselyWise Pricing
1.1. Platform
Components
Phase2
Subscribers
and Traffic
Phase3
Add-Ons
1. Maintenance
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED
Phase1
May 12, 2017 31
Chandrakumar Natarajan
Founder – WiselyWise
Chandru@wiselywise.com
© WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED
THANK YOU
May 12, 2017 32

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WiselyWise for Marketers 2017

  • 1. WiselyWise for Marketers PRESENTED BY : CHANDRAKUMAR NATARAJAN, FOUNDER - WISELYWISE © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 1
  • 2. About the Presenter © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED • Chandra Kumar • Founder - WiselyWise • BS Computer Science, MBA • US, Asia Pacific Japan • IT Consulting • Mentor to Startup Ecosystem Digital Transformation CTO Transformation Services Leader IBM Program Consultant New York Times CRM Program CIO / CMO team, New York Management Consultant Nielsen Media Research – CRM Strategy CMO team in Tampa, Florida CRM Practice Leader Cognizant Head of Corporate Communications Publishing, Advertising, Events May 12, 2017 2
  • 3. AGENDA Introductions WiselyWise Overview Vision & Mission Digital – New Era The Problem The Solution WiselyWise Digital Platform ◦ Overview, Differentiators, Functionality, Designer, Library, Performance , Security, Newsletters, Enablers, Add-Ons Benefits of adopting WiselyWise Why Clients choose WiselyWise – A Comparison Pricing Terms of Use All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, faxing, emailing, posting online or by any information storage and retrieval system, without written permission from the Presenter. All trademarks and brands referred to herein are the property of their respective owners. All references to WiselyWise belong to WiselyWise.com. Legal Notices While all attempts have been made to verify information provided in this publication, the presenter does not assume any responsibility for error, omissions or contrary interpretations of the subject matter contained herein. The presentee or reader of this presentation assumes responsibility for the use of these materials and information. Adherence to all applicable laws and regulations, both referral and state and local, governing professional licensing, business practices, advertising and all other aspects of doing business in the United States or any other jurisdiction, is the sole responsibility of the reader or presentee. The presenter assumes no responsibility or liability whatsoever on the behalf of any presentee or reader of these materials. Any perceived slights of specific people or organizations are unintentional. © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 3May 12, 2017
  • 4. WISELYWISE Overview CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVEDMay 12, 2017 4 KEY FACTS • WiselyWise is a Singapore based Digital Technology Startup focused on providing Solutions for Digital Transformation • Currently We provide a Digital Platform to Organizations who want to Create, Manage and Host Revenue Generating Digital Solutions • The team includes experienced Technology driven Individuals with experience in IBM, EMC, Cognizant and Xerox • We Partner with some of the World’s leading Consulting Organizations
  • 5. Vision & Mission CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVEDMay 12, 2017 5 Our Vision is to create a better Digital Future for organizations of all sizes. Our Mission is to continuously Innovate and create Technology Solutions which will significantly enable the Digital Transformation of our customers
  • 6. WiselyWise Perspectives Digital – New Era of Business 1 • Billion Digital Natives 70 • Billion Connected Devices 18 • Months for Doubling of Data © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 6
  • 7. The Digital Transformation Imperative May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 7 The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle Altimeter Group
  • 8. Growing Challenges for Businesses May 12, 2017 CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED 8 Challenges Demand Side Disruption Domination of Platform Businesses Expectations of Digital Natives Complexity of Technology Outdated Business Models True Globalization
  • 9. Marketing lies at the center of many of these challenges. CMOs and Marketers are now tasked with improving the customer experience, persuading skeptical millennials, and creating a marketing funnel that puts the customer at the center, rather than the brand. It’s not an easy task… May 12, 2017 CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED 9
  • 10. … On the Technology Front Marketer’s Dilemma All-in-One Trap One-size-fits all Dependence on IT Generic Features Expensive May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 10
  • 11. We recommend a Single Price Stack to resolve your Dilemma MarTech Stack Assemble Perfect Solution Collaborate with IT Pay only as per need Swap In/Out Integrate to Scale May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 11 Single Price for the Stack includes • Software • Hosting • Testing and Production Sites • Set Storage • Predictable Traffic
  • 12. Introducing WiselyWise Digital Platform to Create, Manage and Host Digital Solutions via an affordable Monthly Subscription © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 12
  • 13. The WiselyWise Stack Approach Your Marketing Solution can be quickly built from components in just 2 Steps. Best Part is you Pay only for the selected components. © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 13
  • 14. 1. Choose the Components in WiselyWise Digital Marketing Cloud CRM/Email Distribution Mobile App Events Content Marketing Cloud SEO Social Optimization Analytics Content Management Cloud CMS Security Content Hub Websites May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 14 Future Roadmap AI Machine Learning
  • 15. 2. LAUNCH YOUR DIGITAL SOLUTION Business Blogs Brand Sites May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 15 Online Publication Membership Portal Content Sites Media Room Channel Partner Site Subscriptions
  • 16. WANT TO KNOW HOW ? CONTACT US TODAY! Email : Chandru@wiselywise.com Online : https://wiselywise.com/contact- us/ May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 16
  • 17. WISELYWISE PLATFORM FEATURES May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 17
  • 18. Functionality User Rights Editorial Workflow User Commenting Social Media Support Website Performance Boosters © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED Content Design & Creation . Content Management Subscriptions Website Management May 12, 2017 18
  • 19. You can Design Layouts like these © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 19
  • 20. You can create and automatically send Newsletters May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 20 B2C B2B
  • 21. WiselyWise Designer May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 21
  • 22. WiselyWise Library May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 22
  • 23. PerformanceBoosters May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 23
  • 24. SECURITY May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 24
  • 25. © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED Enablers in WiselyWise May 12, 2017 25
  • 26. ADD-ONS © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED Article Publishing Content Services Social Media Management Management of your Social Channels Design Services Design of new Layouts Content Creation Management of Content Production Services Maintenance Yearly maintenance for Upgrades and Patches Cloud Hosting Advanced Hosting for your requirements Email Setup Professional email system Domain Management End to end Domain services App Development iOS and Android apps May 12, 2017 26
  • 27. Differentiators May 12, 2017 © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED 27 Stack Architecture Codeless Content Creation UI Design Tool Global Performance Optimization Reusable Templates Integrate to Leading Applications
  • 28. Why is it Unique © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 28 • Industry Leading Software to Create your Digital Solution • Proven Content Management System • Cloud Hosting of your Digital Solution • Security via SSL Access over Ownership • Available As A Service • Access Anywhere, Any Device • Add-On Services From Product to Service
  • 29. Achieve these Benefits when you adopt WiselyWise © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 29 Extremely Cost Effective Significantly Reduce your dependence on IT No more worries about maintaining infrastructure Launch Faster Easy to Use
  • 30. Why WiselyWise © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVEDMay 12, 2017 30 •Built on Open Technologies •Own your Content •Find your Voice •Lowest TCO at Single Price •Available Spend : 31% Highly Proprietary Locked Up Content Platform Restrictions TCO is 4 x Purchase Price Available Spend : 20% WiselyWise Others
  • 31. WiselyWise Pricing 1.1. Platform Components Phase2 Subscribers and Traffic Phase3 Add-Ons 1. Maintenance © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED Phase1 May 12, 2017 31
  • 32. Chandrakumar Natarajan Founder – WiselyWise Chandru@wiselywise.com © WISELYWISE PRIVATE AND CONFIDENTIAL ALL RIGHTS RESERVED THANK YOU May 12, 2017 32