3. Exploit dynamic and multi-modal
attributes of the VR environments.
Explore using sound, lighting, texture and
amorphous elements (swarms, clouds,
etc. ) within the VR environment to
facilitate the user with orientation or a
directed activity, such as wayfinding
towards a location, object or person.
[Brief probably needs to propose more
specific goals/tasks, to be worked on].
B
6. PEOPLE ARE
SCARED
Fear of public speaking – Glossophobia
Fear of death – Necrophobia
Fear of spiders – Arachnophobia
Fear of darkness - Myctophobia
Fear of heights – Acrophobia
Fear of people or social situations – Sociophobia
Fear of flying – Aerophobia
Fear of confined spaces – Claustrophobia
Fear of open spaces – Agoraphobia
Fear of thunder and lightning - Brontophobia
74%
68%
30.5%
11%
10%
7.9%
6.5%
2.5%
2.2%
2%
National Institute of Mental Health (Sep 4, 2016) – statisticbrain.com
Top Phobias % of US pop
8. VR is already being used as therapy for PTSD &
extreme phobias
But what about a user that just wants to overcome
a less extreme phobia in the comfort of their own
home?
VR IS BRIDGING THE GAP
9. Michelle, 28, Public Health Researcher
USER PERSONA
Goals:
• Wants to overcome fear of public
speaking for personal development and
career progression
Frustrations:
• Doesn’t want to practice in front of the
mirror
• Thinks public speaking classes are
cringey
• No money for expensive professional
coaching
15. 75% women and 73% men suffer from speech
anxiety1
USD$11 billion in self-improvement at an expected
growth rate of 5.5% per year1
WHAT’S THE
OPPORTUNITY?
1 National Institute of Mental Health (Sep 4, 2016) – statisticbrain.com
16. Our patented* Phogo gradual exposure system
can be scaled and adapted to other phobias,
including fear of flying, heights and the dark.
COMPLETELY SCALABLE
SOLUTION
* Not patented
23. WHAT NEXT
Gamification – reach to broad users
Specific speaking situations – funerals, weddings,
stand up up comedy
Virtual audience – interact in real time
25. OUR MVP
An immersive public speaking VR experience.
Michelle can select a bright-lit big-stage
conference setting, practice speaking with a preset
inspiring speech and then control the animations of
sound, lighting, and realistic activities which may
occur in a real-life situation.
Editor's Notes
Exposure therapy is an accepted form of treating phobias by gradually exposing a user to their fear to retrain their brains.
Training screen
Users start in a calm, relaxed speaking environment – a room with no one inside
They then choose a speech or upload their own
Voice recognition technology tracks how they are going, the dynamic of their voices, and increases the difficulty accordingly.
As they deliver a speech, they can also rotate their body to control the ambience and setting, and nod their head to increase difficulty and random disruptions (eg. Phone ringing, technical difficulties).
Each room has different sound, lighting and texture qualities used to increase the fear of the situation.