A STORY OF MY PRODUCT
Using LeanStartup
WHO AM I
Nicolas Deverge
@ndeverge

Working @ ekito as Software
Developer & Agile Facilitator
Micro-entrepreneur at night
THE PROBLEM
As a developer, I have a kickass idea and I don't know how to start*

* apart from coding the whole thing with...
VALIDATE THE IDEA
"If I had asked people what they wanted, they would have said faster
horses."
Henry Ford
LEANSTARTUP TO THE RESCUE
"We must learn what customers really want, not what they say they
want or what we think they sho...
LEANSTARTUP TO THE RESCUE
THE IDEA
THE LEAN CANVAS
MY OBJECTIVES
★ Rule the world !
★ Build something of my own
★ Learn new things
★ Money ?
LET’S SHOW A MVP
ANNOUNCE
WHO CLICKS ON THE LINK ?
THE LANDING PAGE
WHO GIVES HIS EMAIL ?
MEASURE
MEASURES
The Funnel : AARRR
“Pirate metrics” by
Dave McClure
SOME STATS
In 24 hours
★ About 400 unique
visitors
★ About 70 registrations

Conversion rate of
17,5 %
BUT IT’S NOT SUFFICIENT

Why does people give their emails ?
LEARN
LET’S ASK TO AN EXPERT

Ash
Me
GET OUT OF THE BUILDING !*
Let’s start a survey
★ Email to 100 people
★ About 40 answers

* Customer Development by Steve ...
GET OUT OF THE BUILDING !*

* Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
GET OUT OF THE BUILDING !*

JUG’s prez

* Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
WHAT I LEARNED SO FAR

★ People take time to give you
feedback
★ People kinda want to be a part of
the story
★ People do n...
MY OBJECTIVES
★ Rule the world !
★ Build something of my own
★ Learn new things
★ Money ?
THE PLAN NOW
START YOUR OWN !
EXCUSES
I HAVE NO IDEA
IT’S NOT THE RIGHT TIME
IT TAKES TIME
IT COSTS MONEY
A theme on http://wrapbootstrap.com

6$

A domain name

10$

Hosting on Heroku

free

Some passionate time ...
START NOW !
BOOKS
YES YOU CAN!
Got an idea and a bit of free time? Start now!
You will:
learn new things
enjoy doing your stuff
meet new peo...
QUESTIONS ?
Prochain SlideShare
Chargement dans…5
×

A story of my incoming product using LeanStartup

1 709 vues

Publié le

Talk for Agile Tour Toulouse 2013, France.
http://teammood.com

Publié dans : Technologie, Business
0 commentaire
2 j’aime
Statistiques
Remarques
  • Soyez le premier à commenter

Aucun téléchargement
Vues
Nombre de vues
1 709
Sur SlideShare
0
Issues des intégrations
0
Intégrations
21
Actions
Partages
0
Téléchargements
14
Commentaires
0
J’aime
2
Intégrations 0
Aucune incorporation

Aucune remarque pour cette diapositive

A story of my incoming product using LeanStartup

  1. 1. A STORY OF MY PRODUCT Using LeanStartup
  2. 2. WHO AM I Nicolas Deverge @ndeverge Working @ ekito as Software Developer & Agile Facilitator Micro-entrepreneur at night
  3. 3. THE PROBLEM As a developer, I have a kickass idea and I don't know how to start* * apart from coding the whole thing with the coolest technologies
  4. 4. VALIDATE THE IDEA "If I had asked people what they wanted, they would have said faster horses." Henry Ford
  5. 5. LEANSTARTUP TO THE RESCUE "We must learn what customers really want, not what they say they want or what we think they should want" @ericries
  6. 6. LEANSTARTUP TO THE RESCUE
  7. 7. THE IDEA
  8. 8. THE LEAN CANVAS
  9. 9. MY OBJECTIVES ★ Rule the world ! ★ Build something of my own ★ Learn new things ★ Money ?
  10. 10. LET’S SHOW A MVP
  11. 11. ANNOUNCE
  12. 12. WHO CLICKS ON THE LINK ?
  13. 13. THE LANDING PAGE
  14. 14. WHO GIVES HIS EMAIL ?
  15. 15. MEASURE
  16. 16. MEASURES The Funnel : AARRR “Pirate metrics” by Dave McClure
  17. 17. SOME STATS In 24 hours ★ About 400 unique visitors ★ About 70 registrations Conversion rate of 17,5 %
  18. 18. BUT IT’S NOT SUFFICIENT Why does people give their emails ?
  19. 19. LEARN
  20. 20. LET’S ASK TO AN EXPERT Ash Me
  21. 21. GET OUT OF THE BUILDING !* Let’s start a survey ★ Email to 100 people ★ About 40 answers * Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
  22. 22. GET OUT OF THE BUILDING !* * Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
  23. 23. GET OUT OF THE BUILDING !* JUG’s prez * Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
  24. 24. WHAT I LEARNED SO FAR ★ People take time to give you feedback ★ People kinda want to be a part of the story ★ People do not consider your emails as spam
  25. 25. MY OBJECTIVES ★ Rule the world ! ★ Build something of my own ★ Learn new things ★ Money ?
  26. 26. THE PLAN NOW
  27. 27. START YOUR OWN !
  28. 28. EXCUSES
  29. 29. I HAVE NO IDEA
  30. 30. IT’S NOT THE RIGHT TIME
  31. 31. IT TAKES TIME
  32. 32. IT COSTS MONEY A theme on http://wrapbootstrap.com 6$ A domain name 10$ Hosting on Heroku free Some passionate time to build it priceless !!
  33. 33. START NOW !
  34. 34. BOOKS
  35. 35. YES YOU CAN! Got an idea and a bit of free time? Start now! You will: learn new things enjoy doing your stuff meet new people • • • The riskiest thing: success!
  36. 36. QUESTIONS ?

×