2. November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging
community
Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country
0 page views per month Close to 20,000 page views per
month
0 Facebook fans 5000 Facebook fans
0 Twitter followers 12000 Twitter followers
0 Linkedin Connections 3500 Linkedin Connections
0 YouTube Videos 160 Videos (15,000 views)
0 Blog posts 600 posts
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
3. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•5 Wineries 40 Wines 1 Location
•Co-op business model
•Event facility (3000 sq ft)
•Future expansion
•Voted “Best new biz in 2011”
•Featured in Alaska Airlines
Magazine and on MSNBC.com
The Story from click to mortar
4. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Author
•Seminar Leader
•Consultant
•Build affordable template based web sites
•Manage businesses online content
The Story from click to mortar
5. What is Pinterest
Using Pinterest for Business
Pinterest Best Practices
What is Instagram
Instagram Best Practices
Instagram Tools
Instagram Contests / Ideas
Growing Your Following
Today’s Agenda
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
What’s it all about
•PICTURES
•100 million users
•Visual favorites boards
•Extremely viral
•80% female
•26-54 age range
•Aggregator of stuff
•Driver of web traffic
7. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
Why you need to be there
•PICTURES
•Third largest referrer of
web traffic
•Business to consumer
•If you’re selling an
experience or visually
attractive product
•If you have a strong web
presence (eComm)
8. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
When, what, how?
•PICTURES
•Evenings
•Organize your boards
•Pin content FROM your
website to your boards
•Showcase your brand
personality
•Comment, like and repin
•Brand your boards & pins
9. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
When you shouldn’t be there
•PICTURES
•If you are purely
business to business
•If your product is non-
visual
•If your web presence is
poorly done
•If you have no
conversion strategy
10. What is Pinterest?
Pin Timeline
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
12. What is Pinterest?
Pin
Uploaded by user
Or…Pinned from a web page
Added to a board (organize)
Description
Social
Comment
Like
Repin
Tweet/Facebook/Email or Embed
on a web site
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
19. Create boards to organize your pins
Hobbies, Crafts, Books I like, Amazing Awesomeness
How to Use Pinterest: Boards
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
20. Start pinning
Click “+” button
Click “Pin it”
Add the “Pin It”
button for your
browser
Surf and Pin
Pictures and Videos
How to Use Pinterest: Pins
*Flash based web sites and small images will not allow pinning
* You cannot pin from Facebook (but you can from Google+)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
21. You can also ADD a pin
manually
Add a Pin (same as Pin It
bookmark)
Upload a Pin (from your
computer)
How to Use Pinterest: Pins
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
22. How to Use Pinterest: Repin
Hover: Three actions 1. Repin 2. Like 3. Comment
Click the image to see it larger and click “Repin” like or comment
Select the board you want to pin to
Add your own description (helpful)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
23. Click your profile
Select Find Friends
Finding People
Connection to Facebook (very cool)
Invite Friends through email
Follow individual boards or entire profiles
Look at “Everything” and “Popular” for people to follow
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
24. Share your pins
Facebook
Twitter
Embed on a web page
Email
Comment
Similar to Twitter and
Facebook you can
mention a pinner by
starting with the @
symbol
Be Social
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
25. 8 Best Practices for Business Use
Use Pinterest Widget Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
26. 8 Best Practices for Business Use
Track Your Pin Popularity
pinterest.com/source/username
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
27. 8 Best Practices for Business Use
ORGANIZE / BRAND YOUR
BOARDS and IMAGES
Showcase a personality
•Use the cover photo to brand your boards.
•Use a water mark of your brand to brand your images
•Add a map to your boards
•Showcase your brand personality
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
29. 8 Best Practices for Business Use
HOLD A CONTEST
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
30. 8 Best Practices for Business Use
Pin It To Win It
Create a hashtag that you
can search. Encourage
participants to create
boards and pins with that
hashtag.
Create a “Pin it to Win It
Board” with a giveaway to
one of the random repins
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
31. 8 Best Practices for Business Use
Conversion Strategy
Develop a conversion strategy. What are you going to do with that
traffic once it is on your site. Do you make it easy for users to buy
your product, download your recipe, opt in to your mailing list? If
done right, you can convert the eyeballs to dollars.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
32. Conversion Strategy
Think about it
Gather emails “opt in”
Buy now
Discounts for “pinners”
What is the ACTION item
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
33. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8 Best Practices for Business Use
Add Metrics To Your Site
34. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8 Best Practices for Business Use
Watermark / Text Images
35. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8 Best Practices for Business Use
Add a Facebook Tab
36. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
What’s it all about
•PHOTO SHARING
•150 million active users
•Share pictures and
video with filters
•40 million posts per day
•18-34 age range
37. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
When, what, how?
•PHOTO SHARING
•Complete your profile
•Follow people, like
pictures, comment (think
Twitter)
•Post videos and pictures
•Use hashtags to get
broader audience
•Develop contests
38. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
When you shouldn’t be there
•PHOTO SHARING
•If you have nothing to
share
•If the demographic isn’t
yours
•If you don’t have a
visual product
40. What does this mean for business?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Attention is the currency of social media
41. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
Why you need to be there
47. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Vine
What’s it all about
•Video Sharing
•30 million active users
•Share 6 second video
•2 million posts per day
•18-34 age range
48. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Vine
What’s it all about
49. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Growing a Following
50. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Growing a Following
1. Find and follow relevant
accounts (use #hashtag
search, look at followers of
friends)
2. Share good content
3. Engage with comments, likes,
repins, etc
4. Cross promote your accounts
on your other networks and
email lists