about new android app for the beauty care

1. WELCOME TO THE WORLD OF BEAUTY

2. 
Beauty is eternity gazing at
itself in a mirror,
But you are eternity and
you are the mirror

3. 
HOW DOES DIGITAL
INFLUENCE BEAUTY
PERCEPTION & PURCHASES ?

4. 
 WOMEN, DIGITAL
& BEAUTY
SOME KEY FIGURES &
 CONSUMER INSIGHTS

5. 
82%
of women feel social media has animportant role to
play in shifting the définition of beauty.
70%
…feel reassuredwith positive comments
& reviews on products

6. 
15%
Beauty purchasers say that brand websites help
themto decide on a brand
…more than magazine do (9%)

7. 
 Almost 50% of the beauty shoppers watch online
videos before purchasing any product.
 Most of the shoppers don’t have idea about what
beauty products they should purchase.

8. 

9. 

10. 

11. 
AND DON’t FORGET…
Women also use digital In search of self-esteem
« i surf to feel beautiful »
34 924 648
#SELFIE
TAGGED ON
INSTAGRAM

12. 
Dove launched Selfie - to create discussion around issues of
beauty and self-esteem on social media.
Dove also encouraged women to upload their own selfie to
social media sites using the #beautyis hashtag. In its first
three weeks on YouTube, the three-minute version of Selfie
has been viewed 4.1 million times while the longer version
has generated more than750,000 views.

13. Interviews:
Speak with professionals who give a hands-
on lesson when applying or when they have
just finished. This is beneficial for viewers
needing clarification or a tip during the
process.
Create desire for the brand by using a
famous model or a celebrity who will share
why they wear that particular cosmetics
company. This will likely create brand
advocacy.
Product overviews:
Perhaps one of the easiest ways to use
Vine is for simple product overviews.
For example, slowly moving over new
products to view shades, textures and
shapes are an interesting and useful way to
showcase goods and create desire for the
brand.
Opportunities
Backstage
Showing the faces of the models in full
makeup before they strut down the
catwalk/redcarpet.
Customers become acquainted with the
beauty products used and get to see them in
the best possible way, having been applied
by professionals.
Also, it gives viewers an exclusive look
backstage and makes them seem like part of
the brand family, a feeling not many
consumers get.
Application processes:
Vine can easily be used to showcase
makeup applications. Vine serves as a way
for consumers to quickly see a specific
technique or trend applied by a professional.
Another interesting way to use an
application process is by speeding up the
process (a sped-up version of a nail polish
application for example).
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14. 
 World of beauty creation
 ANDROID APP
ZARA

15. 
 This app is created for easy access to all the
information by the customers.
 This app gives info about the services, prices, and the
products used in the saloon.
 Customers can also view the videos available in the
app, so that they can have an idea about the services
offered.
EXECUTIVE SUMMARY

16. 

17. 
 COMPETITORS :
 The major competitors in the field of beauty are
MyGlam
 Lorea’l,
 Dove
 Pantene etc…

18. 
 WORKING WOMEN
 COLLEGE GIRLS
 People with more allergic to chemical contained
products.
TARGET CUSTOMERS

19. 
High quality man power resources.
Brand name.
Wide range of products and services.
Distribution channel.
Use of hard chemicals.
Not suitable to all.
Aggressive price competiton from local
and multinational players.
Availability of other cheap products.
ex blue heaven , lotus,himalaya etc…
Growth in business of beauty parlour.
Growth in sales in all the areas.
Brand growth through increased
consumption depth.
Beauty training academy in new delhi
,mumbai and chennai.
SWOT

20. 
BUYER
CONSUMERs(who buy in
large quantities)
CONSUMERS(who buy
according to the need)
DISTRIBUTERS
WHOLESALERS RETAILERS
MANUFACTURER
COMPANY WAREHOUSE
DISTRIBUTION
CHANNEL

21. 
 The products used during the services are suitable to
all skin types.
 Most of the products are made up of herbal content.
 Before using any product for the customer, the
product is tested on the skin of the consumer, so that
there won’t be any allergy.
 And the products are updated regularly, so that
there are no expired products.
PRODUCT CHARACTERISTICS

22. 
products
Facial creams
Hair gels
Hair treatment shampoo
Pigmentation reduction creams
Acne reduction herbal creams
Etc…

23. 
 We have beauticians who have been trained in the
training centres.
 The staff has to attend the classes conducted by
doctors and cosmetologists.
 Every six months they have been given new courses
according to the product development, etc..
 And the services are available in metro-politician
cities.
SERVICES

24. 
 The price is fixed according to the services required
by the customer.
 They can select the type of service, product
accordingly.
 For running of the app after a free trail the price is
$1.
PRICE

25. 
 Consumers are communicated through social media
like facebook, twitter, google play store, instagram
etc…
 They can also directly visit the website for detailed
information.
COMMUNICATION

26. 
 The main features of mobile application are;
 1) Overall information about the organisation.
 2) Easy to access.
 3) Helps in getting knowledge about the services.
 4) Helps in pre-booking for home delivery services
and parlour services.
APP FEATURES

27. 
“DIGITIZATION OF RETAIL.”
BRING THE ONLINE EXPERIENCE TO real life:
Customization
personalization
brand story-telling

28. 
ZARA

29. 

30. 
 PRESENTED BY
N.MADHAVI
( ACHARYABANGALORE B-SCHOOL)
UNDER THE GUIDANCE OF
PROF.SAMEERMATHUR
(IIMLUCKNOW)
DISCLAIMER

31. 