1. samsung intro
Samsung today owes much of its success to its Value Innovation Programme. With 6
design labs staffed by 450 people it is serious about understanding what it is
consumers need long before considering the technologies required to deliver
them. It believes (and, to be fair, evidence suggests) that success in consumer
electronics can only ever be short term and there is therefore a pressing need
for continuous innovation in order to develop new technology platforms and
create products that are first of its kind in the marketplace.
Samsung spends more than $6bn on research annually. It recognises that many of
its products, such as semiconductors and flat-screens, are now basic
commodities, and its focus is on producing iconic devices for the next
generation as Sony’s Walkman was in the ’80s and the iPod is today. Samsung’s
innovation focus is therefore set firmly on design and, most specifically, on
the design of digital TVs. Samsung launched the R7 LCD TV in 2005 which paved
the way for the 2007 ’Bordeaux’, a flat screen television with contours
reminiscent of a wine glass. This is Samsung’s first LCD television to sell more
than 1m units.
Samsung has also turned its hand to designing slick mobile phones, teaming up
with Bang & Olufsen to produce the Serene, and most recently the Serenata
handset. Described by FHM as ’cooler than an Eskimo in an Armani anorak’ it is
certainly giving its peers a run for their money. In the third quarter of 2007
Samsung’s mobile phone division overtook Motorola to gain second place in the
market and has again seen growth in handset sales reaching 14% share. Although
still far behind Nokia, with the increased demand for 3G handsets and its strong
position in emerging markets, Samsung expects a further growth.
However, it is not all flash and glamour: Up until recently Samsung’s memory
division was responsible for 70% of the profit but overcapacity has led to an
industry wide decline. Undaunted however, Samsung, which often makes big
investments during downturns so that it can increase its market share and make
bigger profits when the industry cycle picks up, is raising its capital
investment in this division. As peers cut back this is a bold move that signals
a strong confidence in the eventual upturn of the memory market. With a brand
value now greater than Sony, it is clear that Samsung’s strategy of delivering
high quality products with an emphasis on design is paying off and the company
is confident of its future performance. Time and again Samsung has proved it is

2. able to look into the future and create what’s just around the corner for the
rest of us.
The Samsung Philosophy
At Samsung, we follow a simple business philosophy: to devote our talent and
technology to creating superior products and services that contribute to a
better global society.
Every day, our people bring this philosophy to life. Our leaders search for the
brightest talent from around the world, and give them the resources they need to
be the best at what they do. The result is that all of our products’from memory
chips that help businesses store vital knowledge to mobile phones that connect
people across continents’ have the power to enrich lives. And that’s what making
a better global society is all about.
Our Values
We believe that living by strong values is the key to good business. At Samsung,
a rigorous code of conduct and these core values are at the heart of every
decision we make.
People
Quite simply, a company is its people. At Samsung, we’re dedicated to giving our
people a wealth of opportunities to reach their full potential.
Excellence
Everything we do at Samsung is driven by an unyielding passion for
excellence’and an unfaltering commitment to develop the best products and
services on the market.

3. Change
In today’s fast-paced global economy, change is constant and innovation is
critical to a company’s survival. As we have done for 70 years, we set our
sights on the future, anticipating market needs and demands so we can steer our
company toward long-term success.
Integrity
Operating in an ethical way is the foundation of our business. Everything we do
is guided by a moral compass that ensures fairness, respect for all stakeholders
and complete transparency.
Co-prosperity
A business cannot be successful unless it creates prosperity and opportunity for
others. Samsung is dedicated to being a socially and environmentally responsible
corporate citizen in every community where we operate around the globe.
Vision 2020
As stated in its new motto, Samsung Electronics' vision for the new decade is,
"Inspire the World, Create the Future."
This new vision reflects Samsung Electronics’ commitment to inspiring its
communities by leveraging Samsung's three key strengths: ’New Technology,’
’Innovative Products,’ and ’Creative Solutions.’ -- and to promoting new value
for Samsung's core networks -- Industry, Partners, and Employees. Through these
efforts, Samsung hopes to contribute to a better world and a richer experience
for all.
As part of this vision, Samsung has mapped out a specific plan of reaching $400
billion in revenue and becoming one of the world’s top five brands by 2020. To
this end, Samsung has also established three strategic approaches in its
management: ’Creativity,’ ’Partnership,’ and ’Talent.’
Samsung is excited about the future. As we build on our previous
accomplishments, we look forward to exploring new territories, including health,
medicine, and biotechnology. Samsung is committed to being a creative leader in
new markets and becoming a truly No. 1 business going forward.
Samsung Profile 2011
At Samsung our gaze is cast forward, beyond the next quarter or the next year,
ahead into areas unknown. By charting a course toward new businesses and new
challenges, we are sowing seeds for future success.
2011 Financial Highlights
AMOUNTS IN BILLIONS WON DOLLARS EUROS

4. Net Sales* 254,561.5 220.1 165.9
Total Assets 391,391.9 343.7 258.7
Total Liabilitie 230,688.5 202.6 152.5
Total Stockholder's Equit 160,693.5 141.1 106.2
Net Income* 24,497.9 21.2 16.0
Samsung's History
From its inception as a small export business in Taegu, Korea, Samsung has grown
to become one of the world's leading electronics companies, specialising in
digital appliances and media, semiconductors, memory, and system integration.
Today Samsung's innovative and top quality products and processes are world
recognised. This timeline captures the major milestones in Samsung's history,
showing how the company expanded its product lines and reach, grew its revenue
and market share, and has followed its mission of making life better for
consumers around the world.
Pioneering the Digital Age
The digital age has brought revolutionary change ’ and opportunity ’ to global
business, and Samsung has responded with advanced technologies, competitive
products, and constant innovation.
Present - 2000 Pioneering the Digital Age
2000 - 1997 Advancing the Digital Frontier
1997 - 1994 Becoming a Global Force
1994 - 1990 Competing in a Changing Tech World
1990 - 1980 Entering the Global Marketplace
1980 - 1970 Diversifying in Industries and Electronics
1970 - 1938 Samsung’s Beginnings
Present2000199719941990198019701938
2000-Present Pioneering the Digital Age
The digital age has brought revolutionary change ’ and opportunity ’ to global
business, and Samsung has responded with advanced techno-logies, competitive
products, and constant innovation.
At Samsung, we see every challenge as an opportunity and believe we are
perfectly positioned as one of the world's recognized leaders in the digital
technology industry.
Our commitment to being the world's best has won us the No.1 global market share
for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA
mobile phones. Looking forward, we're making historic advances in research and
development of our overall semiconductor line, including flash memory and non-
memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class
LCDs, mobile phones, digital appliances, and more.
2010

5. Samsung Electronics Held the 4th Samsung Young Design Award in Italy
Samsung Electronics Introduced Samsung Galaxy Tab to U.S. Market
Samsung Mobile Display developed flexible AMOLED panel with four times clearer
WVGA resolution
Samsung Electronics honoured with 37 CES 2011 Innovation Awards
Samsung Electronics launched OMNIA 7, the first Windows Phone 7 smartphone
Samsung announced that it will establish seven social enterprises over the next
three years to support the underprivileged in
Korea
Samsung Electronics began mass producing 20nm-class, 64-gigabit 3-bit NAND flash
memory
Samsung Engineering won the Sabah (Malaysia) Oil & Gas Terminal Project
Cheil Industries established the WPM (World Premier Materials) flexible display
business unit
Samsung Electronics held the WCG 2010 Samsung Euro Championship at IFA 2010
Samsung Electronics held the ’Samsung Mobile Solutions Forum 2010’ in Taiwan
Samsung’s brand value was ranked No. 19 in the world by Interbrand’s 2010 Best
Global Brands
Samsung Electronics’ 3D LED 8000 & 7000 series TVs were selected as this year’s
best TVs by product testing magazines ’Which?’ in UK and ’Test’ in Germany
Samsung Electronics won five European EISA Awards
Samsung Electronics introduced Samsung Galaxy Tab to U.S. market
Samsung Electronics’ TV won ’Product of the Year’ Award in Russia two years in a
row.
Samsung Electronics qualified foundry industry’s first 32nm low power High-K
Metal Gate Logic Process and Design Ecosystem
Samsung Electronics introduced high-speed 512GB SSD utilising new toggle-mode
DDR NAND memory
Samsung Electronics captured five 2010 IDEA awards
Samsung Fire and Marine Insurance entered the Chinese automobile insurance
market
Samsung Electronics hosts ’Samsung Global Developer’s Day’ for the Bada platform
Samsung announced that it will invest $20 billion in new projects such as in
eco-friendly and health care sectors by 2020
Samsung Life Insurance went public with IPO in Korean Market
Samsung Electronics launched World’s first 3D home theatre
Samsung Electronics launched WAVE, the first smartphone based on Bada platform
Samsung Engineering won $1.7 billion petrochemical plant contract in UAE
Samsung Corning Precision Glass changed company name to Samsung Corning
Precision Materials
Samsung Mobile Display developed the World’s largest 19-inch transparent AMOLED
display
Samsung Electronics merged with Samsung Digital Imaging
Samsung Heavy Industries won $500 Million contract for nine oil tankers
Samsung Electronics announced the industry’s first multi-chip package (MCP) with
PRAM ’ for use in mobile handsets
Samsung Electronics’ Android Phone ’Moment’ for the U.S won the ’Best in Show’
award at 2010 CTIA
Samsung Electronics was awarded 2010 Green Communication Award
Samsung Electronics globally launched the World’s first ’Full HD 3D LED TV’
Samsung Electronics developed industry’s first 30-nanometer-class DRAM
Samsung Electronics opened its Olympic Rendezvous @ Samsung (OR@S) for the
Vancouver 2010 Olympic Winter Games
Samsung Electronics was ranked No. 1 in market share for French Door
refrigerators in the U.S.
Samsung Electronics committed its sponsorship with the Singapore 2010 Youth
Olympic Games (Singapore 2010) as a Worldwide Partner
Samsung C&T opened Burj Khalifa, the world's tallest building
Samsung SDS merged with Samsung Networks
Samsung Electronics began mass producing industry’s first 3D TV panels

6. 2009
Displayed the world’s thinnest TV (6.5mm) at CES
Launched major restructuring of its businesses
Cooperates in creating a foundry with Xilinx of the US
Developed the world’s first 40 nanometer DRAM
Announced its ’Blue Earth’ solar-powered phone
Released its V-line Crystal Rose LCD TV
Samsung is found No. 1 in customer loyalty for 8 years consecutively by Brand
Keys of the USA
Samsung Digital Imaging developed an innovative hybrid digital camera
Built the world’s largest mobile phone as recorded in the Guinness Book of World
Records
Received a ’Quality Management Award’ in Malaysia
SADI, Samsung's design school, received the most iF Concept Design Awards for
its entrants
Opened ’samsungmobile.com’ for its domestic customers
Received an Excellence Award from ENERGY STAR of the US
Released the world’s thinnest Blu-ray player
Introduced Mobile WiMax into Malaysia
Released the world’s first full HD camcorder with a 64GB SSD
Sold more than 20 million full touch phones in shortest time ever
Samsung took up a record high market share in LCD monitors
Released the world’s first solar -powered mobile phone in India
Released the ’JET,’ its new concept full touch screen phone
Released its 120Hz 3D monitor
Samsung took the No. 1 spot in the global digital sign market for the first time
Sold 500,000 units of its LED TVs in 100 days since its release
Opened the ’visual mobile’ era with its third generation full touch Haptic
AMOLED
Released the world’s first infrared video phone
Became the first in the industry to acquire TCO 3.0 certification for its
notebook computers
Announced its ’Green Management’ strategy
Began mass production of the world’s first 40 nanometer DDR3 DRAM
Released the world’s thinnest watch phone
Developed the world’s lowest power 1GHz mobile CPU core
Opened Samsung Application Store Seller Site
Attained its most awards ever at IDEA 2009
Released its strategic smart phone, the Omnia?
Samsung's Yuna Haptic sold 500,000 units in record time
Became the first in the industry to sell more than 10 million LCD TVs in the
first half of the year
Samsung won the chairmanship of the 3GPP international standardization
association
Sold more than 5 million of its STAR full touch phones in 4 months
Samsung’s Application Store officially opened
Released the ’Corby’ full touch phone targeted at younger users
Provided the WorldSkills Calgary 2009 Competition support
Installed the world’s largest video wall in the US
Released the first large capacity 16kg automatic washing machine in the domestic
market
Samsung's ’Mondi’ WiMax terminal receives ’Best Product’ at the 4G Awards
Entered the top 10 list in the world’s top 100 global brands
Samsung was selected as one of the top 10 global businesses in responding to
climate change
Samsung TVs took 50% of the Iranian market
Introduced its R&D master system
Released the ’Giorgio Armani’ smart phone
Sold more than 5 million LCD panels for notebooks per month for the first in the
industry
Developed a 240Hz 3D LCD panel
Received the 2009 LCD TV Market Leadership Award
Deploys its brand memory card business

7. Reached the world’s first LTE terminal supply agreement
Developed the world’s thinnest 3mm LED TV panel
Samsung successfully tested WiMax global roaming
Samsung’s LED TV won ’TV of the Year’ in Britain
Declared its ’Creative Company’ strategy for the next 100 years
Passed 4 trillion won in operating profits for its 40th year of foundation
Introduced a ’Creative New Employee’ hiring system
Developed the world’s first 0.6mm 8 chip package
Sold 10 million STAR phones in six months of its release
Announced its open mobile platform, ’bada’
Became the first in the industry to sell more than 4 million LCD panels for TVs
per month
Supported the hosting of the WCG final
Launched a VIP membership program
Sold 50 million full touch screen phones in 2 years
Samsung's printing solutions won product of the year in the US
Announced ’bada’ its own smart phone platform
Samsung successfully commercialised its 4th generation LTE terminal
Restructured its organization and appointed Gee-Sung Choi as its new CEO
Sales of Samsung ’Yuna Haptic’ phones broke the threshold of 1 million
Became No. 1 in the US digital TV market for the 4th consecutive year
2008
Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics
Launched OMNIA phone
Completed establishing TV manufactory in Russia Kaluga
Became the official sponsor of 2010 Guangzhou Asian Game
Developed the world's first 2Gb 50 NANO
Samsung takes No. 1 spot in U.S. cellphone market
Opened Global Brand PR Centre ’Samsung D'light'
No.1 worldwide market share position for TVs achieved for the 9th quarter in a
row
2007
No.1 worldwide market share position for TVs achieved for the seventh quarter in
a row
Developed the world's first 30nm-class 64Gb NAND Flash’ memory
BlackJack bestowed the Best Smart Phone award at CTIA in the U.S.
Attained No.1 worldwide market share position for LCD for the sixth year in a
row
2006
Developed the world's first real double-sided LCD
Developed the worlds' first 50nm 1G DRAM
Unveiled 10M pixel camera phone
Launched "Stealth Vacuum," a vacuum cleaner with the world's lowest level of
noises
Launched the worlds' first Blu-Ray Disc Player
Developed 1.72"Super-Reflective LCD Screen
2005
Developed the largest Flexible LCD Panel
Ranked 27th in "the World's Most Admired Company" of Fortune
Became the official sponsor of Chelsea, the renowned English soccer club
Released the world's first 7 mega pixel camera phone
Developed the world's first OLED for 40" TV
Became the official sponsor of Chelsea, the renowned English soccer club
Developed the first-ever speech recognition phone
2004

8. Produced the first wrinkle-free steam washer
Sold more than 20 million cellular phones in the U.S
Developed the world's first 60-nano 8GB NAND Flash memory chip
Ranked top in mobile phone sales in Russia
Released new PDP TV featuring the highest contrast ratio in the world
Developed a 3rd Generation Optical Blu-Ray Disc Recorder
Developed cellular phone chip for satellite DMB system
Released 46" LCD TV for the first time in the world
2003
Samsung brand value ranked 25th in the world by Interbrand
Ranked 5th on the "Most Admired Electronics Company" list released by the
Fortune Magazine
Released the first HD DVD combo
2002
Development of the 54"TFT-LCD, the largest digital TV monitor in the world
Launches PDP-TV, the slimmest in the world
Launch of colour mobile phones in which the new concept UFB-LCD is introduced
Launched new high-definition TFT-LCD colour cellular phone
2001
Ranked No. 1 of world's Top 100 IT Companies by BusinessWeek
Unveils 16 Chord Progression Melody Phone
Begins Mass Production of 512Mb Flash Memory Device
Unveils Industry's First Ultra-Slim Handset
Develops World's first 40 inch TFT-LCD
2000
Unveils TFT-LCD with Record-breaking Definition
Launches PDA phone
Samsung Olympic Games Phone selected as the official mobile phone of the Sydney
2000 Olympic Games
TV Phone and Watch Phone Make Guinness Book of World Records
Unveils the Worlds Fastest Graphics Memory Chip
Samsung Electronics and Yahoo! Form Strategic Alliance
Develops Unique All-in-one DVD Player
Developed world's first 512Mb DRAM
Developed world's first 512Mb DRAM
samsung marketing stategies in india......
Product Innovation
Samsung's product range in India included CTVs, audio and video
products,information technology products, mobile phones and home appliances
(Refer ExhibitI). Its product range covered all the categories in the consumer
electronics and homeappliances. Analysts felt that the wide product range of
Samsung was one of mainreasons for its success in the Indian market. Samsung
positioned itself on thetechnology platform...

9. Pricing
Pricing also seemed to have played a significant role in Samsung's success...
Distribution
Along with the launch of new products, Samsung also consolidated its
distributionsystem. Samsung had 18 state-level distribution offices and a direct
dealer interface.The direct dealer interface helped the company get quick
feedback from dealers, andenabled it to launch products according to consumer
needs...
Advertising and Sales Promotion
In 1995, when Samsung entered India, it realized that Indian consumers were
notfamiliar with the company. So, in order to establish itself in the Indian
consumers'mind, Samsung launched corporate advertisements highlighting its
technologicallysuperior goods...---------------------------------------------
xxxxx---------------------------------------------------
We are investing aggressively in marketing to transform our company to be
trulymarket driven and to establish our Samsung brand as the most trusted and
preferred brand in the market."
-
Jong Yong Yun, vice-chairman & CEO, Samsung Electronics, inFebruary 2003.
The "Team Samsung India First" CampaignIn August 2002, India's leading consumer
electronics player, Samsung IndiaElectronics Ltd. (Samsung) announced the
signing on of seven celebrity cricketers -'Team Samsung', as its brand
ambassadors.In doing this, it aimed to cash in on the popularity of cricket in
India. However, thecompany's hopes of celebrity endorsement received a setback
due to anti-ambushmarketing clauses
2
, arising from ICC's agreement with some other companies.In place of the ads
featuring the cricketers, Samsung launched its - 'Team Samsung.India First'
campaign all over the country in December 2002.Said Arun Mahajan of Mudra,
Samsung's ad agency, "The focus has been to evolveconcepts to do with the
players, to promote the cause of cricket and patriotism.'' Thecopy of the print
ad read, 'With Team Samsung, It's India First.''
Samsung - The Making of a Global Brand
The Making of a Global Brand
In 1993, as a first step in its globalization drive, Samsung acquired a new
corporateidentity. It changed its logo and that of the group. In the new logo,
the wordsSamsung Electronics were written in white color on a blue color
background torepresent stability, reliability and warmth.The words Samsung
Electronics were written in English so that they would be easy toread and
remember worldwide. The logo was shaped elliptical representing a movingworld -
symbolizing advancement and change...
Product Initiatives
Samsung realized that to become a global brand, it had to change the perceptions
of consumers who felt that it was an OEM player and associated it
s products with lowtechnology. Generally, consumers in developed markets (such
as the US) opted for Samsung when they could not afford brands such as Sony and
Panasonic. To changeconsumer perceptions, Samsung decided to focus on product
design and launchinnovative products...

10. Consolidating Presence in Different
Markets
To change its brand image, Samsung decided to associate itself with global
sportevents. In 1998, when Seoul hosted the Olympics, Samsung became the
officialsponsor of the wireless technology to the games. This move helped it
boost its imageworldwide. In 1999, Erick Kim (Kim), a Korean American working
with IBM, took over as the marketing head of Samsung.He focused on capturing the
US retail market for consumer electronic goods, such asTVs, washing machines and
microwave ovens, through partnerships with US retailinggiants. Samsung entered
into a partnership with Best Buy one of the top US retailers.Best Buy executives
conducted customer research to analyze consumer-buying behavior...
Advertising and Promotional Strategies
In 1997, Samsung launched its first corporate advertising campaign - Nobel
PrizeSeries. This ad was aired in nine languages across Europe, the Middle East,
SouthAmerica and CIS countries. The advertisement showed a man (representing a
NobelPrize Laureate) passing from one scene to another. As the man passes
throughdifferent scenes, Samsung products transform into more advanced models.
Accordingto company sources, the idea was to convey the message that Samsung
uses NobelPrize Laureates' ideas for making its products...
Beating Sony?
In 2001, Samsung declared that it would beat Sony in the consumer
electronicsmarket by 2005. Kim said, "We want to beat Sony. Sony has the
strongest brandawareness; we want to be stronger than Sony by 2005." However,
analysts felt that itwould be difficult for Samsung to beat Sony so soon as
Samsung was regarded as anOEM player till the mid-1990s.In 2002, while Samsung
was ranked 34th with a brand value of $8.1 billion, Sony wasranked 21st with an
estimated brand value of $13.90 billion. However, whileSamsung's rank had moved
up from 42 in 2001, Sony's had slipped down from 20
th
in2001. In the third quarter of 2002, Samsung emerged as the world's number
three player in the mobile market, beating Siemens and Ericsson, with a
marketshare of 36.4%..
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Samsung Distribution Network
It's been a long while since H B Lee really relaxed. Since last February, when
he took over in New Delhi as President and CEO of Samsung, South West Asia, the
58-year-old Lee has been busy turning all Samsung strategies on their heads.The

11. Korean consumer electronics giant is now reaching deeper and wider into
theIndian market, tempting consumers with technologically advanced products
speciallytailored to their needs.Showrooms are being brought under a common
umbrella brand and now, a newfacility may well become a manufacturing hub for
Samsung worldwide. Not that Leeviews his "strategy revitalisation" effort as an
attempt to change things. "What weadopted in 2007 was not really a change in
strategy but an evolution of our strategy,"he insists.Surely not? Over the past
decade, Samsung has clung to its premium positioning, with products that
emphasised design, aesthetics and cutting-edge technology and pricesthat were
commensurately higher. Until now. For the first time, it is movingdownwards, so
much so that industry observers believe Samsung may go after themasses much like
its arch rival LG Electronics did until a couple of years ago:already, Samsung
flat televisions are among the cheapest in the market.Samsung India Deputy
Managing Director, Ravinder Zutshi, vehemently rejects the price warrior tag,
though. "Samsung is not a price warrior but today we are ascompetitively priced
as our rivals. The focus is on expansion and deeper market penetration," he
says.So, which is it? Evolutionary or radical change in strategy? Decide for
yourself.Volumes do matter In 2005, Samsung introduced over 100 new products
that were sold on the lifestyle platform. These included flat panel, LCD and
plasma TVs [Get Quote], top-endrefrigerators, home theatre systems, digital
cameras and camcorders, MP3 players,notebook computers and mobile phones.At the
time, sceptics argued that growth targets based on premium products rather than
on India's...
samsung business segments
Set Business
Through innovative technology, distinctive designs, and a dual focus on
convenience and value, Samsung has remained at the forefront of the digital
revolution we helped launch. We lead the global digital marketplace by
continually launching new products that not only meet- but also anticipate-
customers' demands.
Our mobile phones, admired by customers around the world, enhance mobile
lifestyles while meeting the diverse needs of the mobile marketplace. We've led
the standardization of next- generation mobile phone technologies such as Mobile
WiMAX and High-Speed Downlink Packet Access (HSDPA) to solidify our alliances
with phone carriers around the world.
The business also comprises personal computers and MP3 players, creating
synergies across platforms. We merge the latest mobile technology with core
computing technology for the PC business, while mobile technologies - also
combine with our world-leading power efficiency and design to enhance MP3 player
capabilities. Our goal is to use our leadership in technological convergence to
guide the industry as it takes mobility to the next level.
The TV business is a key driver in in the Samsung Set Business portfolio, along
with the Mobile phone business. The TV business enjoys the top position in the
current market. LED TVs, which have shown explosive growth in the latest market
is a flagship product within the TV business. LCD TV and Monitors have also
maintained top positions in their respective categories. We seek to sustain our
leadership through constant innovation and development in new technology such as
3D.
A premium brand image has powered Samsung's growth in the telecommunications
category. We lead the global telecommunication industry with the widest range of
mobile phones on the market today - including 3G and multimedia phones - in
addition to telecommunication systems.

12. Our printer and camera businesses are also receiving positive responses in the
market and we continue to innovate in technology to increase our competitiveness
in these segments. Samsung’s Set Business also encompasses world-leading,
premium home appliances that are stylishly designed, equipped with convenient
digital features, and environmentally friendly. Our lineup includes
refrigerators, air conditioners, washers, ovens, vacuum cleaners and other
appliances that are indispensable in today's households.
Lastly, Samsung’s medical equipments are improving hospitals' operational
efficiency and providing better clinical environment for physicians and patients
through highly reliable diagnostic results, and easy operations. The medical
equipment business has been designated as Samsung's future growth engine and
will create a great synergy with Samsung Electronics’ IT technologies. Thus,
Samsung as a ’lifecare company’ is adding health and happiness to the lives of
mankind.
Component Business
Samsung's Component Business leads the world's memory and LCD markets in product
and technology development. Our component business is divided into
semiconductors and LCD. The Semiconductor business consists of the Memory
Division which enjoys a global number 1 position, the System LSI Division, which
has experienced huge growth in the market and the Storage Systems Division. In a
fast-paced electronic components industry, marked by intense competition and
market volatility, clearly differentiated products from each of these divisions
have helped spur continued growth.
Samsung's Memory Division designs and manufactures integrated circuits for
storing digital information. It is the market leader in dynamic random access
memory (DRAM), static random access memory (SRAM), NAND flash memory and Solid
State Drives (SSDs). In addition, the Division has been setting an aggressive
pace for developing new memory devices and multichip packages, as well as
pioneering fusion memories and commercialising nanotechnology.
The System LSI Division designs and manufactures logic and analog integrated
circuit devices. It is comprised of 3 major areas of business concentration -
mobile solutions, home & media solutions, and ASIC & foundry services. The
Division focuses its efforts in five strategic products areas - display driver
IC (DDI), CMOS image sensor (CIS), mobile application processor (AP), smart card
IC and media player SoC. System LSI holds the number one market share in DDI,
Navigational AP and MP3 SoC.
The Storage Systems Division is a leading producer of high-capacity, high-
performance hard disk drives for notebook and desktop PCs, as well as digital
camcorders, MP4 players and a wide range of other consumer electronics and
mobile devices. Just recently, it introduced a new line-up of ultra-compact,
high-capacity external hard drives. It has made significant advances in hard
disk drive technologies leading to lighter, quieter and more energy-efficient
drives.
Samsung's LCD business produces panels for TVs, digital information displays
(DIDs), notebook PCs and desktop monitors. It is the market leader in developing
next-generation, premium products such as ultra-slim, edge-lit LED-backlit LCD
panels, and is at the forefront of creating new markets with advancements in
LED-backlit panel design and 240Hz LCD technology. The Division also is leading
the LCD industry in its transition to the 16:9 widescreen aspect ratio, as well
as in the introduction of high-value-added products such as 20-inch and larger
slim-panel monitors and super-bright DID panels.

13. samsung top product and its competitor
Rumors about Samsung Galaxy S3 are getting juicier with every passing day. With
some astonishing features, quad-core processors and a 12 MP camera, Galaxy S3
looks so promising that the smartphone lovers believe that this will be
Samsung's best device to go down in the history of smartphones.
(Photo: Samsung)
Samsung Galaxy S3
According to latest rumors, Galaxy S3 will be released in the third quarter of
the year. With all the rumored specs, Galaxy S3 will surely carry its
predecessor's legacy and become the best Android phone in the market, believe
Samsung lovers.
Galaxy S3 is expected to throw a tough competition to other Android smartphones
and will also take a large bite out of Apple, which is expected to extend its
flagship iPhone version with the iPhone 5. And, as S2 also is receiving the Ice
Cream Sandwich update within few weeks, Galaxy S3's journey to conquer the
smartphone market will not be smooth and easy.
Check out the all major five competitors that might get an edge over the Galaxy
S3. While phones like Motorola Droid RAZR MAXX and Lumia 900 are already in the
market, HTC One X and LG Optimus 4X HD will be released soon and iPhone 5 is
still a rumor.
iPhone 5 -
Speculations are rife that Apple will release its iPhone 5 later this year. With
jaw-dropping features with a bigger screen, 4G LTE and TD-SCDMA support, Apple's
next generation smartphone will outshine all its competitors. Rumors also
indicate that Apple might also introduce an amazing technology enabling the user
to control a 3D interface using touch-free motion-based gestures. The iPhone is
also expected to sport an 8MP camera, 4+-inch Retina display with Corning
Gorilla Glass 2 protection, Waterproof Nanotech Coating, 1.2 to 1.5 GHz quad-
core A6 processor with 1GB of RAM. The iPhone, as rumored, will run on Apple's
latest iOS 5.1 and will have an improved Siri with a revolutionary Wireless
Charging technology. If all rumors come true and the Cupertino-based tech giant
launches iPhone 5 this year, Galaxy S3's dream of biting the share out of Apple
will be a distant dream.
HTC One X -

14. The HTC One X begins a new phase in the history of HTC phones. Being the 1.5GHz
quad-core Nvidia Tegra 3 processor Ice Cream Sandwich smartphone, the HTC One X
is here to match all your wishes that you wanted to see coming true in a
smartphone. The HTC One X sports a 4.7-inch super LCD 2 multi-touch screen with
a resolution of 720 x 1280 pixels and 312 ppi pixel density and will have
Corning Gorilla Glass protection topped with a revamped version of the HTC Sense
interface, Sense 4.0. One X comes with an 8-megapixel camera with five levels of
LED flash and automatic focus and 1080p HD video capacity. And the phone will
also have a 1.3-megapixel front camera with 720p HD video shoot capacity. But
the USP of the phone is Beats Audio and a music hub that automatically pulls
together music apps for your phone. The phone will launch soon and will be a
serious obstacle in Galaxy S3's run for winning the best Android phone title.
Nokia Lumia 900 -
Nokia heralded in a new era in high-end smartphone with the launch of its Lumia
series. Lumia 900 is the latest addition to Nokia's Lumia family. The phone was
the winner at the Consumer Electronics Show that took place in January this year
and was described by Chris Weber, President of Nokia in North America, as
iconic, beautiful and fast. Lumia 900 is the company's first 4G Long Term
Evolution (LTE) phone. The Nokia phone entices with a slim but solid built
(which is of course the hallmark of Nokia design), a bright 4.3-inch AMOLED
display, an 8-megapixel rear-camera with a Carl Zeiss lens, an F2.2 aperture,
and a 28mm focal length and 1.4GHz processor.
But the USP of the phone is its latest Microsoft Windows 7.5 Mango OS and the
phone offers one-touch access to social networking sites along with some nifty
features like easy grouping of contacts, communication threads, Internet
Explorer 9 and Xbox Live Hub. The phone gives LTE support on AT&T. What else can
you ask for from a smartphone? Lumia 900 is here to stay and give a tough
competition to the Galaxy S3.
LG Optimus 4X HD
- With a 4.7-inch display that comes with 1280x720-pixel resolution and True HD
IPS display, the LG phone is a gorgeous smartphone. The phone also touts Ice
Cream Sandwich (Android 4.0) OS, Nvidia Tegra 3 1.5GHz quad-core processor with
4-PLUS-1 technology, 16GB of internal memory, 1GB of RAM, LG's own UI overlay,
an 8-megapixel rear camera, NFC and a 2,150mAh battery. Reports say the Korean
electronics giant is launching the phone in Korea and the UK later this year,
but ther has been no prediction for the U.S. arrival. Can this stunning LG phone
outshine Galaxy S3? Only time will tell.
Motorola Droid RAZR MAXX -
A beefed-up battery, a slim design, bright display with 1.2GHz dual-core
processor and fast Verizon 4G/LTE data speeds - these are the winning features
of Motorola's latest device. The phone also sports a powerful multimedia and
good security features. However, the powerful battery that lasts 21 hours (as
said by the company) is undoubtedly the USP of the phone. But, the phone is
still waiting for its Ice Cream Sandwich update, which is of course a turn-off
for many smartphone enthusiasts. Once the Motorola device receives its ICS
update, the Galaxy S3 will have to face its scariest competitor.