Hello. I'm not a marketing expert in the traditional sense. Let me explain... ...in 2008, my small business was going over a cliff. The recession had crippled all of the traditional ways I knew of making my business work. It was the year-and-a-half of agonizing, torturous trial-and-error that I learned how to turn any business around. Specifically I learned... (*) ...how to really make Facebook work (*) ...how to really make Google Adwords work (without breaking the bank) (*) ...how to optimize a Google Places listing (*) ...how to get feedback on your site before it's even live (*) ...how to optimize your website for maximum sales (*) ...and much more

1. Social Media Marketing Plan
Neeraj Dhiman
Project Producer
6/12/2012

2. Overview
Social Media Introduction
Social Media Working
Social Media Marketing Method
Time Table
Budget
Q & A
6/12/2012

3. About SE0
Solution
Our main goal is to generate online
sales via targeted mode of
interaction. We will penetrate major
players in social media along with
targeted advertising; they include
but are not limited to:
• Facebook
• Twitter
• YouTube
• Blogs
• Websites
• Advertising on Social Media
• Advertising on Blogs
• Advertising on Websites
6/12/2012
• Advertising on Search Engines

4. What is Social Media
Social Media is designed
to disseminated through
social interaction created
using highly accessible
and scalable publishing
technique.
6/12/2012

5. Need Of Social Media
The internet has the highest global reach
and the reach for US is 67%, which
means that it is the best place for
generating sales and taking your business
to the next level. Social media accounts
for one out of every six minutes spent
online in the US, Facebook being the
most used by Americans.
Social media is the most significant
online market to connect with and
generate sales. With over 5 years practical
experience in online marketing we assure
commitment and our level best effort in
promoting and helping, develop
awareness, and drive traffic; social media
in particular.
6/12/2012

6. Social Media Platforms
Of 400 million user, 20 million
join fan pages every day.
5 Billion links photos, and
videos are shared on Facebook
every day
Fastest growing segment on
Facebook is 35 year and older
Radio and TV took decades to
reach 50 million users.
Facebook added 100 million
user in 6 months
80% of twitter usage happens
off of twitter.com
Over 10 million Update per
day.
6/12/2012

7. How is Social Media used?
Customer Service
Product /Service Feedback
Industry Networking
Promotion/Contests
News Company Updates
Internal Collaboration
Started SM May 2007
Use Twitter, facebook, You
tube, blog, yelp.
Approximately 1 Hr per day
Sold 16 homes in 2007, 40 in
2008 and over 100 in 2009
6/12/2012

8. Methods
 We will market the ticket website on social media, websites, and blogs. The
methodology is explained below for various channels and platforms.
Facebook
 Promotion of the ticket website on the following Facebook channels:
Activity Type Detail
Fan Page Fan Page We will make a custom fan page that will
have all our social
media synced.
This fan page will have custom artwork and
design to gather fans for the event.
We will promote the ticket website by
engaging with the fans. Our Facebook page
will lead fans and non‐ fans directly to the
ticket website.
6/12/2012

9. Methods
Activity Type Detail
Fan Pages & Groups • College We will Join specific
Students groups and fan pages
• Young on Facebook.
Professionals We will participate in
• Dub Step/Rave discussions, befriend
Fans users and invite to our
• Colleges event.
(selected list)
• Sponsor Pages
• Band Pages
• Party Pages
• Fun Groups
• Pages and Groups
within the event
6/12/2012 location

10. Methods
Activity Type Details
Friends Communication We will send an invitation to the event
with friends and with details and a link to the ticket
fans on Facebook website via message.
Event Events on We will create an event on Facebook;
Facebook add details with a link to the ticket
website. We will request/invite friends
and users to the event.
Advertising Textual/Graphic We will create ad campaigns and
Ads advertise on Facebook , within the target
market. Our ads will be shown only to
users of specific age and location. The
ads will lead directly to the ticket
website where transaction occurs.
6/12/2012

11. Twitter
Activity Type Detail
Twitter Handle Description and We will create a Twitter handle
Background with added description to the
event.
We will create a custom Twitter
background that will highlight
features of the event and thus help
in its promotion.
Building Lists & Followers We will create lists and add
Followers followers to them. We will also
follow targeted people and groups
on Twitter.
Engaging Mentions & Hash We will mention people in our
Tags status updates via hash tags and
engage in conversations with them,
6/12/2012 promoting the event.

12. YouTube
Activity Type Detail
YouTube Description and We will create a YouTube channel with
Channel Background added description to the event. We will
create a custom YouTube background
that will highlight features of the event
and thus help in its promotion.
Videos Promotional We will upload and market videos of
Introductory various types for the promotion of the
Offers event.
Engaging Conversations We will engage with people who
comment on our videos. We will also
comment on other videos, befriend
people, promote our channel and invite
to our event.
6/12/2012

13. YouTube
Activity Type Detail
Advertising Textual/Graphic Ads We will create ads that
link to
the ticket website.
Paid Video Promotion Video Promotion We pay people with a
high
amount of subscribers
to publish our video, or
make a video
promoting the event.
6/12/2012

14. Blogs & Websites
Activity Type Detail
Blog Posting Creating and We will create microblogs to
commenting on promote the event. They will
targeted blogs. contain links to all social handles
and the ticket website. We will
create a list of targeted blogs and
websites to participate in
conversations (commenting). Our
comments will have a link to the
ticket website.
Advertising Textual/Banner Ads We will promote the event via
advertising on targeted high traffic
blogs and websites. We will also
advertise via guest blogging.
6/12/2012

15. Search Engine Advertising
Activity Type Detail
Landing Pages Custom Landing Pages We will suggest/and/or
create
custom landing pages
to promote the event
via ads.
Advertising Google Search Network We will advertise on
Google Display these
Network networks, ensuring
targeted traffic to our
landing pages/ticket
website.
02/06/13

16. Evaluation
 We will install analytics and third party tools to ensure that the project has
completed its objectives. We will collect the following data and provide
timely reports (that may include the following):
 • The activities performed thus far
 • Amount of traffic to the ticket website/landing pages
 • Source of traffic
 • Number of Books sold
 • Cost
6/12/2012

17. Time Table
 After the commence date of the project, it will take a minimum of 3 months to reach
a desirable target audience, during which, sales will occur
.
Activity Initiation Duration
Social Media From project commencement Within 3‐4
Design/Development weeks
Social Media Promotion From project commencement Minimum 3‐4
months
Online Advertising From project Minimum 3
commencement months
6/12/2012

18. Facebook, Twitter, YouTube and other social media design and/or
development will be completed within the first 3 ‐4 weeks of the project
commencement. During which, simultaneous promotion will be
initiated and carried out for the minimum period of 3 months.
Advertising and other forms of promotion will be initiated, prioritized
and designed or developed within the first 2 weeks of project
commencement and the promotion is subject to continue for the
minimum period of 4‐5 months.
6/12/2012

19. Budget
Activity Budget Per Month
Facebook Promotion
Twitter Promotion
YouTube Promotion
Blog & Website Promotion
Advertising (Social Media) (Clients
Budget)
Advertising (PPC) (Clients Budget)
Additional costs (non static) (tools +
advertising links,
design/development etc) Clients
Budget)
Advertising (SM + PPC )(My Cost)
6/12/2012

20. Queries
Thanks & Regards
Neeraj Dhiman
6/12/2012