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Digital Marketing: Opportunities and Challenges

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The presentation covers opportunities and challenges in using digital marketing as a tool by companies.

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Digital Marketing: Opportunities and Challenges

  1. 1. OPPORTUNITIES AND CHALLENGES
  2. 2.  Bigger reach: Reach masses in small time  Precise targeting: Self-driven leads can be converted into sales easily  Multiplier Effect: Sharing feature of digital marketing leads to multiplier effect  Interaction and engagement: 24X7 association with the potential customers by writing useful blog posts, newsletters, webinars, promotional offers, videos, etc.
  3. 3.  Control: freedom to delete or upgrade the content or video  Cost effective: Free, PPC etc  Measurable results in real time: Number of visits, views, clicks, conversion rate, acquisition rate, cost per order all are available can be easily monitored.  Easy to adjust: more budget and resources can be allocated effectively on successful campaigns or stopped altogether if campaign is not delivering as expected
  4. 4.  Lack of skilled talent: Right knowledge and expertise are important for success in digital marketing.  Problem with hiring  Problem with team up-skilling  Rapid changes: Investment in marketing strategies becomes obsolete more quickly due to constant change in online world  Requires a lot of hard work: Digital marketing seems attractive but it requires a lot of time and energy to succeed  Updating or removing the content
  5. 5.  Needs thick skin to fight negative reactions: Negative feedbacks or criticisms can be visible through social media or review websites  Noisier space: Million-Billion of content is available almost on every topic, business or product. The average bounce rate is increasing and attention span of visitors is dropping  Security vulnerabilities – Risk of cyber attack is the biggest challenge in the internet dependent digital marketing. Different attacks are like Distributed denial-of- service (DDoS), phishing attacks, data breaches, identity theft, malware etc.
  6. 6.  Annoying: Excess of everything is bad. In general, customer visiting any site is bombarded with content, ads, blogs, webinars etc. As per CXM in the report published by London-based tech firm Ogury, The Reality Report of 287,000 mobile users, fifty-two percent of respondents agree that intrusive or irrelevant messages give them a poor opinion of the app or website.
  • musalojuvishalakshi

    Apr. 17, 2021

The presentation covers opportunities and challenges in using digital marketing as a tool by companies.

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