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In what ways does your media
product use, develop and challenge
forms or conventions of real media
            products?
CD COVER
                     USE                        DEVELOP                     CHALLENGE
                     • Use of one back ground   • Adele's cover uses one    • Instead of using one
                     colour which we also see   font for her name and       picture of the artist
                     in Adele's album cover –   album name.                 which we see in real
                     similar genre to our       However, we developed       media products, for
                     album.                     this as we used two         example, Adele's, we
                     • Adele is seen to be      different readable fonts.   decided to have
                     looking away from the      Amy Piner is written in a   reoccurring pictures
                     camera and so is our       feminine                    which allows us to show
                     artist which reinforces    font, whereas, TORN, is     the full effect of her
Real media product   the sad emotion.           written in a font that      being torn with the
                     • Use of black and white   emphasises the word.        fading of the same image
      Adele          on the image, which also                               and her becoming more
                     reinforces the emotion.                                shattered.
                     • Make the artists name
                     and album name clear by
                     having two different
                     colours which are almost
                     a theme throughout.
INLAY
                     USE                        DEVELOP                       CHALLENGE
                     • Written a message that   • We developed on the         • We challenged the real
                     relates to the album. On   written message by            media product by leaving
                     our inlay we have a        highlight the fact that the   the background plain in
                     message written about      message relates to the        order for the message
                     been torn which relates    album I wrote the word        and image to stand out.
                     to our album name. This    ‘tear’ in the same font as    • We also added credit at
                     is similar in Mariah       the font torn is written      the bottom to the
                     Carey’s inlay where she    in, I also underlined the     production
                     has a message written      word hold as this word        team, family, friends and
Real media product   with the word rainbow      puts emphasis on the          fans which is not seen on
                     involved which also        picture.                      inlay cards.
   Mariah Carey      relates to her album
                     name.
CD
                     USE                          DEVELOP                    CHALLENGE
                     • Name of artist and         • Unlike on the real       • We challenged the real
                     album name is clear on       media product where        media product by adding
                     our CD as well as the real   one colour has been        a copyright around the
                     media product –              used for the artist and    edge of the CD. This
                     Adele19.                     album name. We             copyright states the
                     • One colour has been        developed this idea by     rights and shows the
                     used as the background.      showing continuity by      record label name.
                     This colour is a running     having the two different   Whereas on the real
                     theme throughout which       colours used on the        media product the
Real media product   has been used on both        album cover.               record company name is
                     CD’s.                                                   just printed below.
      Adele
BACK INSERT
                     USE                     DEVELOP                       CHALLENGE
                     • Typical conventions   • Instead of just placing a   • By adding facebook and
                     present:                picture, we developed         twitter logos we have
                     • Track listing is      the idea of having a          challenged the
                     numbered and clearly    picture by creating a         conventional back insert
                     laid out.               silhouette. A dark            as people are more
                     • Barcode.              silhouette almost shows       active online and
                     • Institutional         a darker/emotional side       therefore can keep
                     information.            to a person and               connected to the artist
                     • Record label logo.    reinforces the theme.         via this service.
                     • Stuck to the colour   • The real media product      • Instead of having the
                     scheme throughout.      doesn’t have the artist       same background colour
Real media product                           and album name written        as the front cover, we
      Adele                                  on the back again.            challenged this by taking
                                                                           the red from the album
                                                                           name – TORN – and
                                                                           using this as the
                                                                           background colour for
                                                                           the back. This shows
                                                                           continuity as we have
                                                                           done a reversal of
                                                                           colours, putting TORN in
                                                                           the same colour as the
                                                                           cover background.
MAGAZINE ADVERT
                     USE                           DEVELOP                       CHALLENGE
                     • Artist and album name       • To develop the              • As many people now
                     is clear – two different      magazine advert, we           use Smartphone's, we
                     fonts and colours are         have added an image of        have ensured access to
                     used. There also the          what the CD cover looks       content is easy on their
                     biggest font size as that's   like. This makes it clearer   phones by simply placing
                     what’s most important.        for potential buyers. By      a QR code which can be
                     • A colour scheme is          putting an outline            scanned by a
                     clearly noticeable.           around the cover enables      Smartphone.
                     • Both covers state when      it to stand out further.      • We have challenged the
Real media product   the album is out.             • Although both adverts       use of one colour for the
   Mariah Carey                                    say the CD is                 background, by having
                                                   available/out now ,           one main colour,
                                                   unlike the real media         however, adding tears
                                                   product, we have              and showing a darker
                                                   developed this more by        colour below to reinforce
                                                   adding the recognisable       these tears which
                                                   logos of stores where the     emphasise the album
                                                   CD can be bought.             name.
                                                                                 • We have also
                                                                                 challenged the picture,
                                                                                 as we have used two
                                                                                 different pictures,
                                                                                 however, wearing the
                                                                                 same clothes.
MUSIC VIDEO
USE                          DEVELOP                      CHALLENGE
• Adele:                     • Stop motion was used       • We challenge the use of
Someone like you             to show two flashbacks –     flashback as one was in
- See Adele wearing a        One happy flashback and      colour which showed a
jacket.                      one sad flashback.           happy memory and the
- Our singer wears woolly    • Instead of using shots     one that was a sad
clothing.                    which constantly show        memory was in black and
- Use of black and white.    the artists face. We         white which is
                             chose to do some point       conventional for a
• Eamon:                     of view shots – The first    flashback.
I don’t want you back        scene when she’s looking     • Instead of the artist
-Use of black and white      at pictures and a scene in   singing to the partner as
to show a flashback.         the middle where we see      we see in music videos
- Use of fades.              her writing before it        such as in Eamon, in the
                             zooming into a flashback.    first scene we see her
• Frankee:                                                singing down towards
F U right back                                            the frame which holds a
-See her throwing stuff                                   happy memory of the
out the window same as                                    two.
our last scene.
- Use of black and white
to show a flashback.
- Use of fades – ends in a
fade so does our
MUSIC VIDEO
USE                       DEVELOP                       CHALLENGE
• Product placement       • We normally see             • We challenged the
                          females in their bedroom      conventional opening
                          singing, which reinforces     scene by showing a point
                          isolation and loneliness.     of view shot instead of
                          However, we developed         an establishing shot
                          this by having our artist     showing the artist and
                          sitting in the living room.   location.
• Narrative based story
  line.
• Love/Break ups

• Lip syncing
                                                        • We used stop motion to
                                                        reinforce the flashbacks
                                                        instead of just using
                                                        black and white.

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1 in what ways does your media product use

  • 1. In what ways does your media product use, develop and challenge forms or conventions of real media products?
  • 2. CD COVER USE DEVELOP CHALLENGE • Use of one back ground • Adele's cover uses one • Instead of using one colour which we also see font for her name and picture of the artist in Adele's album cover – album name. which we see in real similar genre to our However, we developed media products, for album. this as we used two example, Adele's, we • Adele is seen to be different readable fonts. decided to have looking away from the Amy Piner is written in a reoccurring pictures camera and so is our feminine which allows us to show artist which reinforces font, whereas, TORN, is the full effect of her Real media product the sad emotion. written in a font that being torn with the • Use of black and white emphasises the word. fading of the same image Adele on the image, which also and her becoming more reinforces the emotion. shattered. • Make the artists name and album name clear by having two different colours which are almost a theme throughout.
  • 3. INLAY USE DEVELOP CHALLENGE • Written a message that • We developed on the • We challenged the real relates to the album. On written message by media product by leaving our inlay we have a highlight the fact that the the background plain in message written about message relates to the order for the message been torn which relates album I wrote the word and image to stand out. to our album name. This ‘tear’ in the same font as • We also added credit at is similar in Mariah the font torn is written the bottom to the Carey’s inlay where she in, I also underlined the production has a message written word hold as this word team, family, friends and Real media product with the word rainbow puts emphasis on the fans which is not seen on involved which also picture. inlay cards. Mariah Carey relates to her album name.
  • 4. CD USE DEVELOP CHALLENGE • Name of artist and • Unlike on the real • We challenged the real album name is clear on media product where media product by adding our CD as well as the real one colour has been a copyright around the media product – used for the artist and edge of the CD. This Adele19. album name. We copyright states the • One colour has been developed this idea by rights and shows the used as the background. showing continuity by record label name. This colour is a running having the two different Whereas on the real theme throughout which colours used on the media product the Real media product has been used on both album cover. record company name is CD’s. just printed below. Adele
  • 5. BACK INSERT USE DEVELOP CHALLENGE • Typical conventions • Instead of just placing a • By adding facebook and present: picture, we developed twitter logos we have • Track listing is the idea of having a challenged the numbered and clearly picture by creating a conventional back insert laid out. silhouette. A dark as people are more • Barcode. silhouette almost shows active online and • Institutional a darker/emotional side therefore can keep information. to a person and connected to the artist • Record label logo. reinforces the theme. via this service. • Stuck to the colour • The real media product • Instead of having the scheme throughout. doesn’t have the artist same background colour Real media product and album name written as the front cover, we Adele on the back again. challenged this by taking the red from the album name – TORN – and using this as the background colour for the back. This shows continuity as we have done a reversal of colours, putting TORN in the same colour as the cover background.
  • 6. MAGAZINE ADVERT USE DEVELOP CHALLENGE • Artist and album name • To develop the • As many people now is clear – two different magazine advert, we use Smartphone's, we fonts and colours are have added an image of have ensured access to used. There also the what the CD cover looks content is easy on their biggest font size as that's like. This makes it clearer phones by simply placing what’s most important. for potential buyers. By a QR code which can be • A colour scheme is putting an outline scanned by a clearly noticeable. around the cover enables Smartphone. • Both covers state when it to stand out further. • We have challenged the Real media product the album is out. • Although both adverts use of one colour for the Mariah Carey say the CD is background, by having available/out now , one main colour, unlike the real media however, adding tears product, we have and showing a darker developed this more by colour below to reinforce adding the recognisable these tears which logos of stores where the emphasise the album CD can be bought. name. • We have also challenged the picture, as we have used two different pictures, however, wearing the same clothes.
  • 7. MUSIC VIDEO USE DEVELOP CHALLENGE • Adele: • Stop motion was used • We challenge the use of Someone like you to show two flashbacks – flashback as one was in - See Adele wearing a One happy flashback and colour which showed a jacket. one sad flashback. happy memory and the - Our singer wears woolly • Instead of using shots one that was a sad clothing. which constantly show memory was in black and - Use of black and white. the artists face. We white which is chose to do some point conventional for a • Eamon: of view shots – The first flashback. I don’t want you back scene when she’s looking • Instead of the artist -Use of black and white at pictures and a scene in singing to the partner as to show a flashback. the middle where we see we see in music videos - Use of fades. her writing before it such as in Eamon, in the zooming into a flashback. first scene we see her • Frankee: singing down towards F U right back the frame which holds a -See her throwing stuff happy memory of the out the window same as two. our last scene. - Use of black and white to show a flashback. - Use of fades – ends in a fade so does our
  • 8. MUSIC VIDEO USE DEVELOP CHALLENGE • Product placement • We normally see • We challenged the females in their bedroom conventional opening singing, which reinforces scene by showing a point isolation and loneliness. of view shot instead of However, we developed an establishing shot this by having our artist showing the artist and sitting in the living room. location. • Narrative based story line. • Love/Break ups • Lip syncing • We used stop motion to reinforce the flashbacks instead of just using black and white.