Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Lifestyle retail store

9 178 vues

Publié le

lifestyle retail chain store

Publié dans : Commerce de détail
  • Vestige is Top 10 Direct selling companies in India.vestige have well ness,health care,home care,personal care,cosmetic by MISTER OF MILAN,agriculture and online portel vestige bestdeals.com. vestige flxe oil,vestige L-arginine, Vestige Spirulina, Vestige Noni, Vestige Ganoderma is best selling Products. You can simply earn Rs.1,80,000/month by 1500 customers and Rs.1500 purchase of daily use products for household.if you want to join vestige contact kirit141@ymail.com M-9925232946 ID NO.77454906
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Lifestyle retail store

  1. 1. Presented By : Neha Colege SRMS IBS
  2. 2. INTRODUCTION • Lifestyle is part of the Landmark Group, a Dubai-based retail chain headed by Mr. Kabir Lumba. • Lifestyle India began operations in 1998 with its first store in Chennai in 1999, and now has 41 stores across all the major cities in India.
  3. 3. WATCH Fastrack Hugo Boss Titan raga Sonata Zodiac  Citizen Maxima Timex  casio
  4. 4. PERFUMES • Azzaro • Armani • FCUK • Nike • Lacoste • Calvin Klein • Musky • Addidas • Play boy • Britney Spears • Miss Sixty
  5. 5. SUNGLASSES • Fastrack • Ray Ban • Flying Machine
  6. 6. KIDS WEAR
  7. 7. HANBAGS & CLUTCH Baggit Lavie Code Melange Hidesign Caperese Mango
  8. 8. 12
  9. 9. They gave them Uncrushables 13
  10. 10. And changed it all with YOUTH 14
  11. 11. 15
  12. 12. 16
  13. 13. Allen Solly. From Friday Dressing to now. Always Ahead. Always Unexpected. 17
  14. 14. Product GARMENTS  Shirts  Trousers  T-Shirts  Suits  Shorts  Skirts  Capris ACCESSORIES  Belts  Ties  Portfolio Bag  Hand Bags  Handkerchief  Socks 18
  15. 15. Innovative Branding/Marketing • Corporate Collaboration Program • Pre-Friday Launches • Online Promotion • Telecommunication Promotion • Print Media Promotion 19
  16. 16. Innovative Branding/Marketing And innovative store launch 20
  17. 17. • Advertising campaign • The company adopted the slogan as its actual logo
  18. 18. Brands
  19. 19. Segmentation Casual United Colors of Benetton Glamour oriented Sisley Leisurewear brand Playlife.
  20. 20. Media Selection • Magazines • Internet • Newspaper • Television
  21. 21. Promotional tools •Sponsorships Public relation: Exhibitions: OS Social Network: Facebook Twitter Digg Flickr YouTube Vimeo Delicious
  22. 22. BLACKBERRYS
  23. 23. PRODUCT Collections: • NL: Night Life. • PP: Prime and Proper. • SP: Sports and Semi casual. Categories: • Suits and Jackets. • Shirts. • Khaki.
  24. 24. PRICING STRATEGY • Value Pricing • Promotional Pricing • Offer Discounts on old stocks. • Seasons sales offer like 40% and 30% offer on selected range.
  25. 25. PROMOTIONAL ACTIVITIES • Discounts • Club membership • Loyalty Programme • Sponsoring the events • Direct Mailing • Internet • Winter sales.
  26. 26. We Invented Blue Jeans
  27. 27. Determining the competitive frame of reference • Competition • Lee • Wrangler • Pepe Jeans • Spykar
  28. 28. Positioning Approach • “Your Levi’s, Your Style” • Comfort, Fit and Style • “We Invented Blue Jeans” • Innovative and trendy • Classic yet modern • Best quality • Dynamic
  29. 29. Clothing Pyramid
  30. 30. SWOT ANALYSIS Strengths Wide Varieties under a Single roof Location convenience Value for Money Weakness Customer Service Advertising Opportunities Scope for Expansion Scope for Strategic alliance / Merge Threats In close proximity to large no of Direct & Indirect Competitors

×