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Conscious Hotels
What do the words ‘eco-friendly hotel’
evoke?

Collective decisions about how much toilet
tissue you can use in damp rooms reeking of
dope?

A vast white Asian paradise built in the
rainforest by indentured labour?
Conscious Hotels
The Dutch founders of Conscious Hotels wanted to
establish a new chain of luxury eco-hotels that were
green and hip but also fun.

Those three adjectives rarely hang out together.

They’re not even Facebook friends.
Conscious Hotels
The tone of voice had to establish the Hotels’ authentic
green credentials.

But in an engaging way.

Making being kind to the planet playful.
Conscious Hotels
Conscious Hotels
Conscious Hotels
Conscious Hotels

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Conscious Hotels

  • 2. What do the words ‘eco-friendly hotel’ evoke? Collective decisions about how much toilet tissue you can use in damp rooms reeking of dope? A vast white Asian paradise built in the rainforest by indentured labour?
  • 4. The Dutch founders of Conscious Hotels wanted to establish a new chain of luxury eco-hotels that were green and hip but also fun. Those three adjectives rarely hang out together. They’re not even Facebook friends.
  • 6. The tone of voice had to establish the Hotels’ authentic green credentials. But in an engaging way. Making being kind to the planet playful.