Presentation Skills

Overview
of
session
1. Body Language
2. Communication Tone and Voice
4. Developing a Winning Presentation
5. Technical Expertise
6. Confront the brutal facts

Body
Language

Body
Language
-­‐
Intro
Did
you
know
that
body
language
accounts
for
up
to
90%
of
a
conversa;on!
Our
body
language
will
give
others
an
impression
of
ourselves
or
show
our
emo;ons.
“This
new
policy
is
going
to
be
exci;ng.

Body
Language
–
Habits
What
is
the
meaning
of:
• Touching
your
nose
when
saying
something?
• Looking
down?
• Touching
your
ear?
• Covering
your
mouth
with
your
hand
when
talking?

Body
Language
-­‐
Posture
Introvert
-­‐
extrovert

Body
Language
–
Business
Body
Language
Business
can
be
construed
as
combat,
cour1ng,
socialising,
sparring..

Body
Language
–
Business
Body
Language
The
hand
shake
and
the
introduc0on
• This
helps
to
regulate
the
flow
of
communica;on.
It
signals
interest
in
others
and
increases
the
speaker's
credibility.
Speakers
who
make
eye
contact
open
the
flow
of
communica;on
and
convey
interest,
concern,
warmth,
and
credibility.

Body
Language
–
Business
Body
Language
Facial
Expressions:
• Smiling
is
a
powerful
cue
that
transmits
happiness,
friendliness,
warmth,
and
liking.
So,
if
you
smile
frequently
you
will
be
perceived
as
more
likable,
friendly,
warm,
and
approachable.

Body
Language
–
Habits
Nega;ve
habits:
Speech:
"uhmm,"
"you
know,"
Behavioural:
jingle
our
keys,
pacing...
These
distract
from
the
message
you
are
trying
to
get
across.
Assess
your
posi;ve
and
nega;ves
now.
Mirroring
-­‐
adop;ng
their
habits

Communica=on
tone
and
voice
Ac1ve
Listening
Good
speakers
not
only
inform
their
audience,
they
also
listen
to
them.
Ac#ve
listening
is
NOT
the
same
as
hearing!

Developing
a
winning
presenta5on

Developing
a
Winning
Presenta=on
Have
a
point!
...change
what
people
think,
feel
or
do
The single most important thing
you can do to dramatically
improve your presentations is to
have a story to tell.

Developing
a
Winning
Presenta=on
Structure:
Plan
to
move
them
from
point
A
to
point
B
in
x
slides

Developing
a
Winning
Presenta=on
Structuring
the
presenta1on
-­‐
the
longest
challenge

Developing
a
Winning
Presenta=on
THINKING
SKETCHING
BUILDING
SCRIPTING REHEARSING
SLIDES
90 HOURS
30 SLIDES

Developing
a
Winning
Presenta=on
Act
1:
Create
the
Story
Act
2:
Deliver
the
Experience
Act
3:
Refine
and
Rehearse

Delivering the presentation
“To
fail
to
prepare
is
to
prepare
to
fail”
• Body
of
presenta;on
:
ask
yourself
-­‐
purpose,
who’s
a]ending,
what
does
the
audience
already
know
about
the
subject?
• Focus
on
The
One
Thing.
• Allow
the
audience
to
stay
focused!

Delivering the presentation
Planning
and
Research
“To
fail
to
prepare
is
to
prepare
to
fail”
• Begin
with
introduc;ons/ground
rules
• Spend
some
;me
introducing
yourself,
let
them
know
you
are
a
real
person!
• Authority
–
why
they
should
listen
to
you

Delivering the presentation
Tell
them
what
you’re
going
to
tell
them.
Then
tell
them.
Then
tell
them
what
you’ve
told
them.

Start strong!
(A story not a joke.)

Design great slides - it really matters

A powerful intro
People will forget what you said, people will forget
what you did, but people will never forget how
you made them feel.
–Maya Angelou

A powerful intro
Our mission to Cannes

The brain doesn’t pay attention to boring things
DOPAMINE
EMOTIONALLY
CHARGED
EVENT

Practice

Developing
a
Winning
Presenta=on
A
strong
agency
model:
Current
situa0on
>
Research
>
Key
insight
>
Strategy
>
Crea0ve
>
Concl.

Current
situa0on
>
Research
>
Key
insight
>
Strategy
>
Crea0ve
>
Concl.
• Gut
feel
• Honesty
and
Bravery

Current
situa0on
>
Research
>
Key
insight
>
Strategy
>
Crea0ve
>
Concl.
• Casual
insights
• Scien0fic
processes
• Impact
studies

Current
situa0on
>
Research
>
Key
insight
>
Strategy
>
Crea0ve
>
Concl.
• Human
truth/consumer
behaviour
• Sales
related

Current
situa0on
>
Research
>
Key
insight
>
Strategy
>
Crea0ve
>
Concl.
• Budget
• Future
mindedness
• Thorough
mix
of
communica0on
elements

Current
situa0on
>
Research
>
Key
insight
>
Strategy
>
Crea0ve
>
Concl.
Blow
their
socks
off!

Current
situa0on
>
Research
>
Key
insight
>
Strategy
>
Crea0ve
>
Concl.
Tell
them
what
you’ve
told
them

Developing
a
winning
presenta=on
The
Rule
of
Synergy
When
2
people
come
together
in
like-­‐mindedness
to
achieve
the
same
goal,
the
result
is
far
greater
than
before.
Always
present
with
the
thought
in
mind
“if
the
client
wins
out
of
this,
I
win”.

Developing
a
Winning
Presenta=on
Using
visual
aids
&
graphic
media
At
least
60%
graphics
(charts,
graphs,
images)
Steve
Jobs
-­‐
No
bullet
points.
Ever.
The
leave-­‐behind

Developing
a
Winning
Presenta=on
Master
stage
presence
Nerves.
Body
language.
Eye
contact...

Tips
and
Techniques
• Vary
your
voice.
If
you
do
not
modulate
your
voice,
you will
be
perceived
as
boring
and
dull.
• Reading
from
handouts:
un-­‐confuse
the
audience!
• Do
not
wave
a
pointer
around.
The
audience
will become
fixated
upon
your
“sword”
instead
of
you.
• Speak
to
the
audience
…
NOT
to
the
visual
aids
• Circulate
around
the
room
as
you
speak
–
this
creates
physical
closeness
to
the
audience.
• Get
to
the
presenta;on
before
your
audience
arrives
and
be
the
last
one
to
leave.

Developing
a
Winning
Presenta=on
...its often won or lost
at question time

Ending off well
• Always
allow
;me
at
the
end
of
the
presenta;on
for
ques;ons.
• Keep
your
cool
if
a
ques;oner
disagrees
with
you…
You
are
a
professional!
• When
a
ques;on
is
asked,
repeat
it
to
ensure
everyone
(including
you)
heard
it
correctly.
• When
answering,
direct
your
remarks
to
the
en;re
audience
to
keep
everyone
focused,
not
just
the
ques;oner.
• Answers
that
last
10
to
40
seconds
work
best.

Technical
specifics

Thank
you