6. Executive prioritisation
Minor business cases
Planning meeting
Often based on very limited information
Not a lot of retrospection
Reinforced an execution only mindset
7. Innovation?
Were we making the right choices?
We had limited resources - it had to count
Often encouraged conservative action
Focus on what we already knew (optimisation)
8. 2012 - a new approach
Two teams, broad focus: search and destroy
Social + Discovery
3 month cycle
10. Every step is a learning
Need a tempo
Need a direction (not a project plan)
Need good, available information sources
Need to understand experimentation
Need short cycle times - Agile, Continuous Delivery