2. BASIC STEPS TO CREATE FACEBOOK
MARKETING STRATEGY
Give your page a human touch
Become a content machine
Cultivate engagement with two-way dialogue
Make word-of-mouth advocacy easy
Encourage fan-to-fan conversations
Focus on smart branding
Be deliberate and manage expectations
Monitor, measure, and track
3. GIVE YOUR PAGE A HUMAN TOUCH
The most effective organizations on Facebook or
myspace are those that phase out from behind their
company product name and let the people behind the
product signify their Facebook or myspace web page.
The objective is to connect with your lovers as though
you were speaking with your buddies, and let your
character come through in each publish.
One of the methods to do this is to phase away from
your market once in a while and display your
individual part through interesting content and
images. Mix things up a bit and discuss information
about your encounters and lifestyle.
4. BECOME A CONTENT MACHINE
Always make sure that your material teaches,
entertains and encourages your lovers to keep them
involved and returning for more. The key to a effective
material technique is to continually make new
material and mix up your press often.
For example, some of your lovers might react better to
video than written text, while others might be
attracted to the pictures in your content. To make sure
you are gaining the attention of your different number
of lovers, publish your material in several different
ways.
5. CULTIVATE ENGAGEMENT WITH TWOWAY DIALOGUE
Think about this: You have not discussed to your
buddy in a while, so you contact her up. When she
solutions the cellphone you say, “Hi! How’ve you
been?” But before your buddy can response, you hold
up the cellphone. That would be odd, right?
Well, basically that is what you are doing everytime
you publish a Facebook or myspace upgrade and then
immediately shift on to a new process before awaiting
a few fan reactions so you can take part in a
discussion.
6. MAKE WORD-OF-MOUTH ADVOCACY EASY
Research that social networking customers usually
believe in their buddies and colleagues more than
they believe in manufacturers. It seems sensible. If
you were looking to try out a new cafe, would you
rather get a suggestions from a friend who just had
an excellent food or the cafe that is advertising its
newest special?
Word of mouth area issues, especially on Facebook or
myspace. To get your lovers referring to you, the key
is to make it easy to distribute the phrase.
One excellent way to do this is to create a competition
or marketing that benefits lovers for getting the news
out. By using a system such as Wild fire, you can
track and compensate the lovers who encourage their
buddies to be a part of your competition.
7. ENCOURAGE FAN-TO-FAN
CONVERSATIONS
Improve your fans’ encounter by developing a group
that motivates your lovers to communicate with each
other. One guaranteed way to do this is to concentrate
on your lovers. When you make possibilities such as
“fan of the week” or identify top members, you are
providing your lovers an probability to get to know
each other.
Social Press Examiner consistently features a fan of
the 7 days on their Facebook or myspace web page and
always creates a factor to weblink to their fans’ sites to
provide them 100 % free visibility.
8. FOCUS ON SMART BRANDING
You have several possibilities when it comes to
marketing your Facebook or myspace web page. One
choice is to create your Facebook or myspace web page
an expansion of your web page to ignite understanding
when your current clients check out your web page.
Another choice is to create it different from your own
web page so your lovers encounter a feeling of
exclusivity when they become a fan of your Facebook
or myspace group.
9. BE DELIBERATE AND MANAGE EXPECTATIONS
One of the most important questions to ask as
you create your Facebook or myspace promotion
plan is, “What do we want to accomplish with our
Facebook or myspace page and overall promotion
on Facebook?” Often your Facebook or myspace
perspective will be carefully arranged with your
business's perspective.
For example, let us say you own a regional
athletic footwear shop. Your perspective for your
retail store outlet may be to sell the most hightech, top-of-the-line athletic footwear and
operating equipment to all the devoted athletes
in your neighborhood.
10. MONITOR, MEASURE, AND TRACK
With the increase of public networking, your clients are now all public
clients. They really like to discuss, talk, publish, Like and opinion, and
when they have something essential to say (good, bad or worse), they are
fast to discuss it on their public networking sites. Their feedback run the
range from the best brags to the most severe rants. This is why tracking
is so essential to public internet promotion.
In inclusion to paying attention to your lovers, you should also do a truth
examine to discover out whether all of your public networking actions are
value your time and effort and energy. To create sure you are on monitor,
first you want to set your key performance signs.
To determine these out, ask these three questions:
What do I want to achieve?
What does success look like? What are the indicators of my success?
How often will I check in to evaluate my progress?
