Social CRM

2. Social CRM
Benn Achilleas

3. Social CRM

4. Social CRM
What is it?

5. Social CRM
What is it?
Who does it reach?

6. Social CRM
What is it?
Who does it reach?
Where is your brand?

7. Social CRM
What is it?
Who does it reach?
Where is your brand?
What you need to be doing.

8. What is Social CRM

9. What is Social CRM
Social CRM is all about people and
community. Itʼs about how your company
intends to participate in the ongoing
conversations taking place online

10. Who does it reach?

11. Who does it reach?
Not a magic wand. Not all customers.

12. Who does it reach?
Not a magic wand. Not all customers.
Social CRM audience:

13. Who does it reach?
Not a magic wand. Not all customers.
Social CRM audience:
Much more in control

14. Who does it reach?
Not a magic wand. Not all customers.
Social CRM audience:
Much more in control
Sustained contact with brand

15. Who does it reach?
Not a magic wand. Not all customers.
Social CRM audience:
Much more in control
Sustained contact with brand
Self service, mutual participation

16. Social-volution

17. Where is your brand?

18. Where is your brand?
Self awareness

19. Where is your brand?
Self awareness
Stand tall

20. Where is your brand?
Self awareness
Stand tall
Interaction

21. Where is your brand?
Self awareness
Stand tall
Interaction
Integration

22. What do you need to be doing?

23. What do you need to be doing?
Social environment

24. What do you need to be doing?
Social environment
Customer participation mechanics

25. What do you need to be doing?
Social environment
Customer participation mechanics
Shared collective intelligence

26. What do you need to be doing?
Social environment
Customer participation mechanics
Shared collective intelligence
Integrated thinking

27. Questions?

28. Coffee & Data
We hope to see you at our next event:
Thursday 15 July 2010
To book a place please email:
events@neoco.com
More info will follow via our
newsletter and blog or follow us
on Twitter: @Neoco

29. Thank you