From its earliest uses for monitoring brand health and crisis management, social analytics has evolved into the most important asset for deep consumer insights and brand engagement. However, failure to keep pace with rapid technological evolution of the social web creates gaps in the consumer insights used to fuel critical business decisions across your enterprise. Watch now and learn as we uncover the 5 hottest trends in social media analytics including: Converged media Facebook topic data Visual listening Audience analytics Integration with other data sources

1. 5 Hottest Trends in Social Analytics
September 14, 2016

2. Introduction
Mike Baglietto
Sr. Product Marketing Manager
NetBase
2
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3. TRUSTED BY THE WORLD’S
TOP BRANDS.
Transform Customer Data into action to fuel
every aspect of your business
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4. Introduction
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5. Hot Trend #1 CONVERGED MEDIA
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6. 5Hot Trend #1 CONVERGED MEDIA
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7. 6
Analyze Conversations by Channel
Partner activity is VERY LOW – an opportunity for more activity.
Earned media is performing GREAT! Lots of brand mentions and content being shared.
Hot Trend #1 CONVERGED MEDIA
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8. 7
Social Activity by Earned Channels
Hot Trend #1 CONVERGED MEDIA
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9. 8Hot Trend #1 CONVERGED MEDIA
Samsung Earned Conversations
Who is being talked about? What’s being shared?What is trending?
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10. Hot Trend #2 FACEBOOK TOPIC DATA
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11. 10Hot Trend #2 FACEBOOK TOPIC DATA
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12. 11Hot Trend #2 FACEBOOK TOPIC DATA
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13. 12Hot Trend #2 FACEBOOK TOPIC DATA
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• Brand Manager wanted to improve engagement
and presence for a snack brand around sporting
events.
• Identified key demographics and timing to improve
social engagement.
• Created more relevant messaging with better timing
to match engagement patterns prior to game
Improving Product Launch Effectiveness
18-24
MALE
35-66
FEMALE
ASSUMPTIONS Vs. DATA
FRIENDS FAMILY

14. 13Hot Trend #2 FACEBOOK TOPIC DATA
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15. Hot Trend #3 VISUAL LISTENING
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16. 15Hot Trend #3 VISUAL LISTENING
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17. 16
• Information is becoming increasingly more
visual, as consumers’ attention span shrinks
• 65% of CMOs say visual assets are their most
important content*
• Images give up to 50% additional context in
social media analytics
*Source: “From Creativity to Content,” The CMO Council, Aug. 2015.
Hot Trend #3 VISUAL LISTENING
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18. 17Hot Trend #3 VISUAL LISTENING
• Capture all mentions. View and analyze
visual posts for your brand
• Monitor reputation risks. Be the first to
know if your logo is used in inappropriate
context
• Find inspiration. Gain ideas for creative
content and sponsors
• Evaluate campaign performance. Have
a full picture of what your consumers are
sharing
Understand and Manage Your Visual Brand
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19. 18Hot Trend #3 VISUAL LISTENING
Visual Listening Helps Answer These Questions
How are consumers interacting with my
brand right now?
How is my brand being portrayed in partnered and
sponsored events /activities?
Did the new creative make a difference to my
big budget promotion campaign?
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20. Hot Trend #4 AUDIENCE ANALYTICS
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21. 20Traditional Persona Approaches Missed Important Details
• Born 1948
• Grew up in
England
• Married twice
• 2 children
• Successful in
business
• Wealthy
Person 1
• Born 1948
• Grew up in
England
• Married twice
• 2 children
• Successful in
business
• Wealthy
Person 2
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22. 21Traditional Persona Approaches Missed Important Details
• Born 1948
• Grew up in
England
• Married twice
• 2 children
• Successful in
business
• Wealthy
Person 1
• Born 1948
• Grew up in
England
• Married twice
• 2 children
• Successful in
business
• Wealthy
Person 2
Prince Charles Ozzy Osbourne
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23. 22Hot Trend #4 AUDIENCE ANALYTICS
Behavior/
Attitudes/
Personas
Demographic
/
Life Stages
Benefits
Sought/
Occasion
Interests/
Influence
Brand
Affinities
Geography
NetBase
Audience 3D
E x t e n d S t r a t e g y &
S e g m e n t a t i o n I n t o T h e
S o c i a l Wo r l d
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24. 23Hot Trend #4 AUDIENCE ANALYTICS
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Market
Research/
White Space
Customer
Strategy
Media
Planning
Marketing Strategy
Content &
Creative
Campaign
Mgmt.
Content & Creative
Development
Campaign
Execution
Campaign
Analysis
Targeted
Advertising

25. 24Hot Trend #4 AUDIENCE ANALYTICS
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26. 25Hot Trend #4 AUDIENCE ANALYTICS
Strong Interest in Emerging Artists
Potential Partnership Opportunities
• Celebrity endorsement
• Background songs
• Ring tones
• etc.
2.41
2.42
2.55
2.77
3.69
3.69
3.69
3.69
3.77
4.61
Lisa Raye
Tyler
Ty Dolla
Nicki Minaj
Kyla
Mary J Blige
Wizkid
Troy Ave
Joey Badass
@JODYHiGHROLLER
Samsung™ - Emerging Artist vs. Gen Pop
Indexed top 10
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27. 26Hot Trend #4 AUDIENCE ANALYTICS
Over-indexing on animated
television shows
Popular TV Shows Identify
Placement Opportunities
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28. 27Hot Trend #4 AUDIENCE ANALYTICS
Associated with Luxury Brands
A favorite of fashion conscious consumers
Could be related to high female
sentiment and passion index
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29. 28Social Insights Drive 3.7M App Downloads.
Introduced new mobile ordering app for
600+ locations
Identified 3.5 million consumers for precise
emotional and behavioral targeting
• Extend reach by 4X
• 2.5X higher retweet rate
• 20%users more likely to purchase
• Users spend more than $10/order
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30. Hot Trend #5 CUSTOMER EXPERIENCE
MANAGEMENT
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31. 30The Customer’s Expectation is Growing
48% of Americans expect brands to know them and help them discover
new products or services that fit their needs.
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32. 31Hot Trend #5 CUSTOMER EXPERIENCE MANAGEMENT
37%
of CEOs
Say Customer Experience
Management is the top priority.
Source: Gartner CEO Survey
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33. 32Customer Experience Feedback Drives Top Line
Companies can generate up
to $1B of additional revenue
by improving customer
experience score by 10%.
$1BNew Revenue
Source: Forrester

34. 33But, Understanding Customer Data is Very Complex
Data is Everywhere
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35. 34But, Understanding Customer Data is Very Complex
Data is Everywhere Its’s Growing Rapidly
90%
Unstructured
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36. 35But, Understanding Customer Data is Very Complex
Data is Everywhere Its’s Growing Rapidly It’s Mostly Unstructured
90%
Unstructured
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37. 36Transform Customer Data from Any Source
Social Media
Customer CareDigital Channels
Survey Systems
CRM
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38. 37Transform Customer Data from Any Source
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Fuel Every Aspect of Your Business

39. Benefits of a Data Driven Customer Experience 38
Boost Campaign
Performance
Respond to Crises
in Real Time
Lower Customer Care
Costs
Improve Brand
Health
Maximize Product Launch
Results
Drive Customer Acquisition
and Retention
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40. 39Zenni Optical Wanted to Gain More Customers
Traditional Buyer Profiles Lacked Depth
• Traditional persona profiles lacked depth needed to engage
buyers
• Customer data from every digital touch point
• Wanted to analyze all data available to identify most popular
styles and buyer profiles
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41. 40
Social Media
Digital Channels
CRM
Unified view
of CX
Created 4 rich buyer
personas
Engaged consumers with
personalized content
Developed Rich Buyer Personas by Uniting all Digital Touch Points
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42. 41
$1.1M in online revenue
9,655% return on investment
573K unique visitors
Engaging Experience Hits Above Expectations
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43. 42NetBase Best-of-Breed Platform
Open API
NetBase Aggregates and Delivers Insights on All Sources of Data
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44. 43
Omni-Source
Single Platform
Deep Insights
Fast Implementation
Why NetBase
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45. 44Summary
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Converged Media
Facebook Topic Data
Visual Listening
Audience Analytics
Customer Experience Management

46. 45
THREE DAYS OF UNFORGETTABLE SOCIAL MEDIA INSIGHTS
THAT WILL HAVE A DIRECT IMPACT ON YOUR SUCCESS
33 game changing sessions that will inspire
you – Coca-Cola, Visa, Yum! and others
http://www.netbase.com/nblive2016/
OCT 25th-27th IN SAN FRANCISCO

47. Thank youLearn more at NetBase.com | call 1-855-762-6764