Overview of why great typography is great design. And a few simple tricks to get it right. PART 1 of 2.

1. Great typography
== Great Design
(part 1 of 2)
@netbramha | aashish solanki

2. Hi!
I am a font. A type.
This is my life. My journey.

3. Birth
Typography (typos) = form & (graphe) = writing) is
the art and technique of arranging type in order
to make language visible.
The arrangement of type involves the selection of typefaces, point size, line length,
leading (line spacing), adjusting the spaces between groups of letters (tracking) and
adjusting the space between pairs of letters (kerning).

4. Different Races
roman / antique
italic
serif
sans serif / grotesque
scripts

5. Dressing Sense
Tracking / letter spacing (between letters)
kerning (between pair of letters)
leading (between lines)

6. Where do I work

7. TRUCK TYPOGRAPHY

8. TAXI TYPOGRAPHY

9. Toilet paper TYPOGRAPHY

10. BEER TYPOGRAPHY
PS: Mom this slide is for education purposes only!

11. Digital TYPOGRAPHY

12. Artist TYPOGRAPHY

13. My karma is to make design great.

14. Communicate
XYZ
NOT XYZ

15. EMOTE

16. STRUCTURE

17. I have feelings! No really I do.

18. I feel strong

19. I feel INFORMAL

20. I feel Classy

21. I feel MILITARY

22. WE Fonts Don’t Lie. I swear!

23. more detailed the font the poorer i
render on low-resolution screens

24. Common choices for headlines are
Georgia, Arial & Helvetica.
Common choices for body copy are
Georgia, Arial, Verdana & Lucida
Grande.

25. Average HEADING font size
39+
3638
3335
Font Size
3032
2729
2426
2123
1820
1517
1214
0 2 4 6 8 10 12
No of Occurrences

26. The most popular TYPE size for
headings is a range between 18 & 29
pixels.

27. Average BODY COPY font size
16
15
14
Font Size
13
12
11
10
0 5 10 15 20
No of Occurrences

28. The most popular TYPE size for body
copy is a range between 12 & 14 pixels.

30. 10 px - VerDAna
18 px - Georgia
25 px - Georgia
12 px - VerDAna

31. Thank you
We are hiring, collaborating and ideating.
aashish@netbramha.com or @netbramha
End of PART 1.
See Part 2