1.
Steven Clift <br />stevenclift.com<br />e-democracy.org<br />@democracy<br />Future is Now: Online Engagement in Democracy and CommunityPresented in Kenya, Oct. 2010<br />For related webinars see http://e-democracy.org/webinarsSlides: http://slideshare.net/netclift<br />

2.

3.
Introduction<br />

4.
Introduction<br />1994 – I woke up hearing my name on the radio …<br />World’s 1st election info website<br />

5.
Government by Day, Citizen by Night<br />

6.
“Made for Internet” Candidate<br />Jesse “The Body” Ventura elected Minnesota Governor in 1998<br />Used Net to go around media, organize with few resources <br />

7.
Served One TermThen Adopted New Look<br />Gov. Ventura, didn’t use tech himself<br />New generation of more deeply “wired” elected officials now emerging<br />

8.
Gathered Stories. Ashoka Fellow.<br />Visits to nearly 30 countries from Iceland to Mongolia to Australia<br />Ashoka Fellowship allowed me to focus full-time on building E-Democracy.org from volunteer hobby to full NGO.<br />

9.
E-Democracy.org Today<br />Hosts 30+ Local “Issues Forums”<br />Mix of technology – e-mail, web, web feeds, Facebook, Twitter<br />Ford Foundation-funded “Inclusive Social Media” effort in low income, high immigrant communities (including Somali community in Minneapolis)<br />

10.
Internet Archeology<br />

11.
“The most democratizing aspect of the Internet is the ability of people to organize and communicate in groups.”- Steven Clift in “Democracy is Online” article published by Internet Society, 1998<br />

12.
Overview<br />

13.
Overview<br />Introduction<br />Know Your Goal<br />Tools, Tactics, and Examples<br />Social Media for Engagement and Community Building In-Depth<br />Further Exploration<br />

14.
Know Your Goals<br />Goals and objectives first<br />Democracy Building<br />Education, Awareness<br />Engagement<br />Accountability<br />Public Relations, Keeping Power<br />Advocacy, Protest, Change<br />Then choose tools and tactics<br />

15.
Know Your Goals<br />Presentation examples are tactics … <br />Don’t just set-up a Facebook Page and then ask what should we do with it?<br />Develop an online strategy <br />

16.
Competition for Revelancy<br />Time is the scarcity<br />Continuous diffusion of online spaces<br />Newer trend – Reaching people where they are – the “Web 2.0” world<br />

17.

18.

19.
“Digital Embassies” - Edelman<br />Reaching people “where they are” via third party social media tools versus websites you ”own”<br />

20.
Tools and Tactics<br />

21.
Campaigns and Advocacy<br />

22.
Campaigns and Advocacy<br />

23.
Advocacy - Mobile<br />

24.
Mobile Campaigning<br />Democrats.org iPhone Canvassing App<br />

25.
Information<br />The starting point<br />“Open Government” promises on the rise. WhiteHouse.gov/Open<br />“Needle in a Haystack” problem,<br />

26.
Government Online – PewInternet.org<br />April 2010 report brings fresh data:<br />48% of internet users have looked for information about a public policy or issue online with their local, state or federal government<br />46% have looked up what services a government agency provides<br />41% have downloaded government forms<br />35% have researched official government documents or statistics<br />33% have renewed a driver’s license or auto registration<br />31% use online platforms such as blogs, social networking sites, email, online video or text messaging to get government information<br />23% participate in the online debate around government policies or issues, with much of this discussion occurring outside of official government channels. <br />

27.
Democracy “Home”<br />Public-centric starting point<br />Bristol, UK<br />Palo Alto, California<br />

28.
Timely Access to Information<br />Key e-service –e-alerts so you can ACT on information before it is too late!<br />

29.
Representation – Cllr. Cam Gordon<br />

30.
Representation – Mayor Rybak<br />Great mix of social tools.<br />Why must official sites be boring?<br />

31.
Public Meetings On-Demand<br />Linked video, documents<br />Also see PublicMeetings.Info<br />

32.
Freedom of Information Requests<br />UK WhatDoTheyKnow.com shares results online <br />

33.
Accountability – Budgets, Spending<br />South Carolina state agencies must put spending information online<br />Candidates making promises<br />

34.
Using Open Data – Personalized to You<br />Everyblock.com<br />Data.Gov<br />Open KnowledgeFoundation<br />UK Government<br />

35.
Information – Creating New<br />FixMyStreet.com – UK<br />CrowdMap– Ushahidi- Kenya<br />

36.
Really Deep Transparency<br />Post-Communist Estonia appreciates “public=online”<br />Tallinn’s Document Register, National X-Road provides secure access to private data held on you<br />

37.
Engagement In-Depth<br />

38.
Engagement<br />UK Lessons<br />AskBristol.org<br />Redbridge.gov.uk – Budget balancer<br />

39.
Engagement - Public Input<br />Santa Cruz – UserVoice<br />Queensland, Australia<br />Manor “Labs” Texas<br />

40.
Engagement – E-Consultation<br />Queensland, Australia<br />King County, Washington<br />Open Gov Mongolia<br />Agenda Tetu - Kenya<br />

41.
Engagement – Facebook Page<br />U.S. Embassy - Kenya<br />

42.
Engagement - Lessons<br />Recruit, recruit, recruit<br />Expectations - Describe space accurately – who is LISTENING<br />Facilitate – First person is best<br />“Seed and Weed” – Actively share information and address problems in dialogue.<br />Ongoing v. time-limited<br />

43.
Engagement – Ooops. <br />Santa Cruz – UserVoice was time-limited example … now generates error, gather lessons when you can<br />ParticipateDB.org – Excellent listing of projects and tools<br />

44.
Community of Practice Exchange<br />NewTactics.org<br />Digital Inclusion Network<br />Kabissa.org<br />CityCamp on GovLoop<br />

45.
Community of Practice Exchange<br />UK – Idea.Gov.UK<br />WorldBank Open Forum - Live Event, On-Demand Video<br />Zunia – Collaborative Library on Development<br />

46.
Engagement – Multi-Channel<br />Trac in Uganda to mix community radio, web, SMS/mobile, in-person, and newspaper<br />Fix “Our” street together – Filled in worst pothole after SMS vote<br />

47.
Top Ten Lessons<br />BangTheTable – Ten Top Tips.<br />Me – Old, but timeless ten tips – stevenclift.com<br />

48.
Community Building In-Depth<br />

49.
Many Purposes<br />Meet<br />Communicate<br />Socialize<br />Share Information, Contacts, Advice<br />Support Neighbors<br />Exchange Opinions<br />Media Accountability<br />Community News<br />Announce/Invite<br />Organize<br />Collaborate<br />Problem-solving<br />Build bridges/Inclusion<br />Influence Government<br />

50.
Local “Community Sites”, Facebook<br />Stillwater, MN page has 10,000 friends (over 50% of local residents)<br />Citizen-run, others are government started<br />

51.
But wait, something is wrong …<br />

52.
Community News+<br />Terms: Citizen Media, Citizen Journalism, Hyperlocal News, Community Websites<br />TalkAboutLocal – UK, J-Lab - US<br />Seward Profile – Example<br />Posterous.com – E-mail to blog, Facebook, YouTube, Twitter all in one<br />

53.
Dear Neighbors …<br />This month the Southside Star Community Garden opened!<br />3.0 - Community collaboration, problem-solving<br />Opening “organic” hot topic on Standish Ericsson Neighbors Forum in Dec. 2008: http://e-democracy.org/se<br />Dear Neighbors, My name is Michael and I'm interested in establishing a community garden in our neighborhood. <br />Dozens of messages, offers to help, and a call for a meeting. <br />500 members, 10%+ of households in May 2010<br />

54.
Pew Internet and American Life Project<br />Neighbors Online27% of American adult Internet users use “digital tools to talk to their neighbors and keep informed about community issues.”That’s 20% adults overall.<br />

55.
Real names work, builds trust and communityNeeded in “public life,” not just Facebook’s private life<br />

56.
Our Issues …<br /><- Kenyan, Julia Opoti works with E-Democracy.org<br />

57.
Neighbor Issues Forums Stories<br />Somali community – 20 missing youth to crosswalks<br />“Little Mekong” and BoaLee’s lessons<br />Powderhorn Cinco de Mayoviolence<br />Community garden<br />Chickens in Bemidji<br />Leech Lake Native American majority rural forum<br />Inclusion evaluation in progress:http://e-democracy.org/inclusion<br />

58.
Conclusion<br />

59.
Conclusion More - stevenclift.com<br />blog.e-democracy.org<br />@democracy<br />Ready. Fire. Aim.Develop a strategy, do stuff, then refine. Do not wait. Thanks.<br />

60.
Resources<br />

61.
Sunshine 2.0 – Draft IndicatorsGovernment 2.0 Report Collection<br />http://e-democracy.org/sunshine<br />Guide for national League of Women Voters<br />20+ Government 2.0 Reports<br />Earn Five “Suns,” 25 Draft Indicators<br />Representation<br />Decision-Making<br />Information<br />Engagement<br />Online Features<br />

62.
Webinars, Unconferences<br />Using Technology to Build Community In-Depth Webinar, Podcast:<br />http://e-democracy.org/webinars<br />CityCamp – Local Gov 2.0 meet Citizens 2.0<br />http://citycamp.com<br />http://e-democracy.org/citycamp - Forum<br />

63.
Twitter Hashtags<br />#edem – General e-democracy<br />#opengov – Open Government<br />#gov20 – Government 2.0<br />#opendata – Open Data<br />#hyperlocal – Local News<br />#citycamp – Local mix of everything above<br />

64.
Further Information<br />Steven Clift<br />clift@e-democracy.org<br />@democracy on Twitter<br />+1-612-234-7072<br />netclift – on Skype<br />Links<br />http://blog.e-democracy.org<br />http://e-democracy.org/p3<br />http://stevenclift.com<br />Slides also available from:<br />http://www.slideshare.net/netclift<br />