HDFC Life, a leading insurance provider in India, faced challenges in engaging customers across digital channels and having incomplete customer data. They implemented Netcore Smartech's marketing automation platform to build automated workflows that analyzed predictive models, defined rule-based actions, and delivered personalized messages across multiple channels. This helped HDFC Life drastically reduce manual work, increase email open rates by 49%, and raise customer lifetime value by up to 20%.

2. A leading Insurance Player, HDFC Life is a long-term life
insurance provider offering individual and group
insurance.
HDFC Life uses Propensity Analytics model to analyse
data and predict what customers would buy, even before
the customers know themselves. But, the biggest
challenge was to run this model and effectively engage a
widevarietyofpeopleacross digitalchannels.
Yet another challenge faced by the brand, was non-
availability of all data-points (email id, mobile no. etc.)
ofthecustomerstodeliverrelevantcommunication.
Our client recognised the need for a solution to help them
develop their cross-channel communication and lifecycle
marketing programs. They chose Netcore Smartech as
theirengagementmarketingplatform.
Predictive Tool
Netcore
Smartech
Multi-channel
Targetting
Demand
Generation
Lead
Scoring
Lead
Nurturing
01
The challenge of inadequate database was handled by
designing an automation workflow in a manner where
eachcontactscouldbereached.
Database with only
mobile number
SMS Missed Call Voice
Database with only mobile number
and email address
SMS Missed Call VoiceEmail
from their predictive tool, define rule-based actions
on Netcore Smartech, and deliver messaging across
multiple channels.
Netcore’s Marketing Technology Experts got into action
and designed a robust Marketing Automation Program,
where the team at HDFC Life could insert insights
HDFC Life, a Leading Insurance Player,
Increased Customer Lifetime Value up
to 20% through Cross-Channel Marketing

3. A workflow module
for the category
“Retirement Plan”
Netcore's Marketing Technology Experts built 11-day workflow with 7 different modules for 7 product categories, to
delivercommunicationacross4Channels(Email, SMS,Voice, MissedCall).
Check for category
Send email on next product
customer likely to busy
Send OBD Call based on
predicted Category
END
Contact exists in the list
1. Savings & investments
2. Protection Plan - Unmarried
3. Protection Plan – Married
4. Annuity plan
5. Child plan
6. Retirement plan
7. Health plan
People who purchased
Retirement plan are likely to buy
Protection plan - Married
1. Click on video link
2. Missed call given
3. Goes to landing page to fill form
4. Fills form
Send SMS of predicted category
product with CTA Link
Rank Lead Score = 4
END Assign Lead scoring
1. Click on video link
2. Missed call given
3. Goes to landing page to fill form
4. Fills form
Check
if Contact
has email id
Check
email
opened
Assign Lead scoring
Check if OBD
call duration
> 15 secs
+ key press
RESULTS
With Netcore Smartech, the client was able to execute this complex and dynamic cross-channel automated
engagement program, which helped them drastically reduce manual intervention, producing significant results:
Increase in email open rates
through relevant targeting49%
high quality, sales ready leads
of the leads captured through
the campaign70%
jump in leads through
cross-channel campaigns30%
UP
TO
increase in Customer Lifetime Value
through relevant targeting and personalised
recommendation20%
UP
TO
02
Check if
Contact has
mobile #
10 days
1day
Check if
SMS Link
clicked

4. Ferns and Petals, World's Leading Flower
Retailer, Stimulated Daily Purchases by
152% from Transaction Data
Ferns N Petals
Ferns N Petals (FNP) is India's largest florist chain and
oneofthelargestflowerretailersintheworld.
As one of India's top florists and gifting brands who
ensures quick delivery of an array of flower bouquets and
gifts, FNP desired to capitalise their existing transacted
dataset to increase everyday day conversions on their
website–fnp.com
But the brand was:
• Unable to systematically leverage historic events
in the database to target the customers with
personalised communication and drive daily orders
• Lacking a process of developing planned campaigns.
So, most of their campaigns were executed
impromptu
HI ABC
• Utilising massive manhours who underwent
strenuous tasks to execute these unplanned, non-
03
Netcore's Marketing Technology Experts studied that
major purchases on fnp.com happened either for
occasions like marriages and conferences or for
historic events like birthdays, anniversaries and more,
on regular days. Which means, fnp.com had the past
transacteddataofmostofthecustomers.
So, the Marketing Technology experts systematically
leveraged this data and designed an engagement
strategy with a series of emails. These emails were
planned to be sent as reminders in intervals before the
occasion. An automation workflow was built constituting
thisseriesofengagement emailsforFNP'scustomers.

5. END
END
END
Emailer 1
SUBJECT :
It's time to surprise
[RECIVERNAME] again!
-15
DAYS
Emailer 2
SUBJECT :
Hi [BILLERNAME],
You just have 4 Days to
surprise [RECIVERNAME]!
-4
DAYS
SUBJECT :
It's time to surprise
[RECIVERNAME] again!
-2
DAYS
Emailer 3
With streamlined and automated campaigns fnp.com was eventually successful in driving maximum daily purchases.
Personalised communication
spiked daily orders from
average 85 to 250
FNP team could now focus on
delivering better customer experiences
while saving precious human hours
On some days of the week
the orders also went
as high as 374
Hi! ABC
194%
Your Gift Reminder Is Here!
Our gifts still prosmise you the same pleasant moments. This year too,
you can take the opportunity to make lovely memories with your
beloved.
Go ahead, plan for a super birthday and don’t worry, we won’t tell
anyone it slipped from your mind. It’s a little secret!
Save 15%
Gift Now
Your Gift Reminder Is Here!
Our gifts still prosmise you the same pleasant moments. This year too,
you can take the opportunity to make lovely memories with your
beloved.
Go ahead, plan for a super birthday and don’t worry, we won’t tell
anyone it slipped from your mind. It’s a little secret!
Save 15%
Gift Now
Your Gift Reminder Is Here!
Date Of Delivery : [000]
support@fnp.com
04
Emailer 1
Emailer 2
Emailer 3
15 Days
Before
Open?
4 Days
Before
Open?
2 Days
Before

6. A pioneer in the Indian Mutual Fund (MF) Industry, UTI
is a leading Mutual Fund company, which remained the
sole vehicle for investment in the capital market by the
Indian citizens for over two decades following its
inception.
UTI was aiming at promoting and driving sales of latest
NFO (New Fund Offer) by using Email Marketing as a
primarymedium ofpromotion.
The challenge was to change the mindset and convince
maximumaudiencetobuymutualfunds,“online”.
Although, our client was certain about using email as a
medium to communicate, they wanted a strong Email
Marketing Program, that can create buzz and
influence purchase decision of the Investors and
Distributors.
With core understanding of the client's requirement,
Netcore's Marketing Technology Experts came up
with a robust idea of cross-channel targeting and
retargeting, revolving around the objective of using
emailasaprimarymediumofcommunication.
A Marketing Automation program was designed using
Netcore Smartech, based on the activity performed
over emails. SMS was used as a second channel of
communication to adjunct the campaign. Reminder
SMSes were sent to those who did not open the email,
along with two reminder emails. The real time reports
shared with UTI’s call center, helped in providing the
detailed information of the product, maintaining relevancy
andcashingonthemoment.
05
UTI Mutual Fund, a Leading Mutual Fund
Company, Maximised Online Revenue by
25%, with Cross-Channel Marketing
Automation

7. Our dedicated group of Marketing Technology Experts helped the brand achieve its objective with remarkable outcomes
andalsohelpedinelevatingcustomerengagementthroughstrongconsultancyinemails.
Systematic multichannel targeting and retargeting
approach achieved 162.69% higher response
from investors 97.2% from distributorsand
(as against sending a single email)
Reminder SMS notification to check email, saw a
phenomenal above industry open rate of 10.77%
from distributors and 5.98% from investors
Email promotion contributed to 25% of the
total online sales (Source: UTI)
Call from UTI Customer
Care on NFO
Purchases Online
Gentle SMS reminder
to check email
2nd email
(reminder to open)
Email about the NFO
Gentle SMS reminder
to check email
Customer now well
informed about the product
Lead drop
Clicks email Clicks email Clicks email
Ignores Ignores
Ignores
3nd email (drives urgency)
Ignores
Lead drop
Subject line Optimization: Short subject lines were created along with
personalisation in the email content.
Time Optimization: User behavior was analyzed and emails were sent between
10:00 am - 12:00 pm when the customers were highly active.
Netcore's Marketing Technology Experts extended a strong consultation on
the communication aspects of the campaign, with tactics to optimize email
campaign - content, design and execution of campaign adhering to the industry
standards.
2. EASY TO FOLLOW CALL-TO-ACTIONS
1
2
1. BRAND POSITIONING
06

8. Lemon Tree Hotels
07
Lemon Tree Hotels, a Leading Hotel Chain
Brand, Maximised Direct Online Bookings,
Saw about 94% Decrease in Customer
Acquisition Cost
Lemon Tree Hotels is one of the fastest growing chain of
upscale business and leisure hotels, operating 27 hotels
in18citiesacrossIndia.
The Hotel industry generally faces a challenge to reduce
the enormous amount that goes to mediators as OTA
(Over The Air) commission. Similarly, our client was
affected because the OTA commission that took away
about 15% to 30% of their margins. To tackle the issue,
they wanted to increase their direct online bookings by
converting the massive 76% of OTA bookings, through a
guest loyalty program offering exclusive vouchers which
canberedeemedupondirectbookings.
The brand sought to develop marketing campaigns
aimed at these different booking groups
(OTA & Direct bookings), they were in need of a finely
targetedcustomerengagement.
Analysing the case, Netcore's Marketing Technology
Experts logically suggested adoption of Email Marketing
Automation to effectively attract and retain more
visitors to direct hotel booking. The expert consultancy
helped the brand design targeted personalised email
communication with optimized content and design that
createsfruitful engagement.
We proposed the addition of Mobile as an additional
channel to send reminders to those who did not redeem
thevouchers.

9. 157.25% Increased Engagement happened
over their previous campaigns performed in silos
93.76% Decreased in Cost of Acquisition
as compared to the OTA commission
Loyalty Discount Voucher
Automation Segment
Email 1
Check if
form filled
END
Redeemed
Voucher
Did not redeemed
Voucher
Reminder SMS
with CTA
Check if still
in segment
Redeemed
Voucher
END
Loyalty Discount Voucher
Email 1
END
Direct BookingOTA Booking
08
Wait for
15 days

10. About Netcore Smartech
Market to the Right Person
through the Right Channel at the Right Time
Netcore Smartech powers exceptional 1:1 customer experiences
Increase in
Customer Engagement
2x
Reduction in
Marketing Efforts
40%
Reduction in
Cost of Messaging
202x
Increase in
Customer Lifetime Value
20
Create Unified View
of Customer
Personalise
Content Based
On Profile And
Context
Communicate
Through Multiple
Channels
Analyse
Reports And Predicts
Recommendations
Collect Data
At Every
Touch Point
%
%
09

11. Multi-Channel
Campaign Management
• Recommendation Engine
• Advanced Segmentation
• Live & Dynamic Content
• Social Media Integration
• Inbox Preview
• Split A/B Testing
• Responsive Email Templates
Strategic Consultation
by Marketing Technologists
• Personalised Handholding
• Requirement & Technology Audit
• Automation Ideas & Implementation
• Campaign Performance Optimisation
24/7 Support
• Speedy resolution
• Support over email,
chat & phone
Reports & Analytics
• Channel performance
• Journey workflow performance
• Device tracking
• Time-wise reports
Automation Platform
• Unified View of Customers
• Customer journey mapping
• Cross-channel Automation
• Analytics
• Funnel-Analytics
• Recommendations Engine
Netcore
Smartech
Messaging Channels
• Email
• SMS
• Voice
• Push Notifications
• Browser Notifications
• Web Messaging
• In-app Messaging
• Audience Targeting
10
NETCORE SMARTECH, India’s leading cloud-based, full stack
Marketing Automation Solution for growth marketing

12. About Netcore
Netcore is India’s leading Marketing Technology Company that
offers solutions for enterprises that redefine Digital Marketing &
Enterprise Communication.
One of the largest MarketingAutomationSolutionProvider in India,
Netcore was established in 1998 by Mr. Rajesh Jain, a dotcom
billionaire. Netcore’s Digital Marketing suite includes Promotional
and Transactional Email Marketing, Mobile Marketing and Marketing
Automation solutions. Netcore’s Enterprise Communication suite
includes on premise & on-cloud messaging, archiving solutions.
With an industry expertise of over 18+ years, Netcore serves a strong
base of 3000+ enterprises across industry vertical, like Godrej,
HDFC, Kotak, Axis Bank, ICICI Bank, UTI, Facebook, Reliance, Jabong,
Vodafone, ITC, OLA, Pfizer, EaseMyTrip, OLX and more. Netcore with
its innovative marketing technology delivers 4 Billion Emails a
month, creating 6Billion Customer Connects (email/SMS/voice).
Netcore is headquartered in Mumbai, India with an international
presence and has an employee base of 400+ spread across 9
strategic locations.
For more information visit us
at www.netcore.in

13. 8 out of 10 Top Securities Firms in India
80% Mutual Fund Companies trust us
Top 3 Telecom Companies have connected to millions through our solutions
Premier Airlines & Travel Portals
Popular E-commerce Online Retails Brands & Classified Portals
Also delivering solutions to many other Top Brands
Leading Indian Banks & Insurance Firms
Netcore Solutions Pvt. Ltd. is a Leading Marketing Technology Company with 18 years of expertise in the industry.
Netcore empowers marquee brands with innovative Marketing Automation solutions including promotional campaigns
and transactional communications over email, sms and voice for diverse industry verticals listed below:
Netcore Solutions Pvt. Ltd.
8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai- 400013
sales@netcore.in | +91 22 6663 2111 | www.netcore.in
Copyright 2017 @Netcore Solutions. All Rights Reserved.