Contenu connexe Similaire à Digital Trends for 2012 (20) Plus de Bart De Waele (20) Digital Trends for 201219. It’s a Winner Takes All world. 2012
will continue the trend of 1 big behemoth
that eats all its competition.
20. ‣ Online will eat all communications
‣ Digital will eat all interfaces
‣ Facebook will eat all social networks
‣ Apple will eat the PC-market
Death Stars
23. Network effects are dominant online.
Look it up. Metcalfe’s Law.
http://en.wikipedia.org/wiki/Metcalfe's_law
26. Yes, Facebook will be the dominant
‘general’ social network.
Next to that general SN, we will subscribe to
a truckload of niche-networks.
30. Communities can not be built. They form around
existing common interests.
Just like in real life (work, sport, bar, hobby, family...).
32. The Facebook IPO will spawn a new breed of
startups, ideas and business.
(2 - 3 years)
34. Context is the way to break through the
‘banner blindness’ of consumers.
35. Context is the way to break through the
‘banner blindness’ of consumers.
See: Google. Ads are relevant to the search words.
40. Location is the new context.
Make your online offering more relevant by
adding location as a filter.
43. Location sensors (gps) are only the beginning.
Our devices (starting with our smartphones) will
become aware of their surroundings.
47. Nest is a thermostat with activity, light,
temperature... sensors.
50. Twine is a DIY-kit with temperature, vibration,
moisture... sensors.
53. ‣ Cars with apps and sensors
‣ Face recognition
‣ Smart Clothing
‣ Even more sensors in smartphones
Watch out for:
55. ‣ Online analytics
‣ Trend data from social media
‣ Personal data from ‘quantified self’
Everything is measurable
58. ‣ RFID chips on steroids
‣ Contactless communication
‣ Expect it in smartphones next year
Near Field Communication
60. ‣ It’s not a marketing tool
‣ cfr. QR-codes
‣ cfr. Bluetooth
You will still use it wrong
70. ‣ mobile / desktop
‣ offline / online
‣ data silos
Think integrated
72. ‣ website
‣ seo
‣ sea
‣ social
‣ e-mail marketing
Siloes
‣ analytics
‣ press releases
‣ community
‣ affiliate
‣ ...
76. ‣ mobile payments
‣ Facebook credits
‣ API’s
‣ disappointing video
‣ HTML5
‣ tablets
Keep an eye out for...
81. The quick and the dead.
There will be only 2 types of companies left.