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How to manage Entrepreneurial Spirit

Intrapreneurship - how to stimulate it?
Trends Vlerick Business Academy

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How to manage Entrepreneurial Spirit

  1. How to manage entrepreneurial spirit
  2. Good afternoon. My name is Bart.
  3. This is my daughter Merel (I have 3 kids).
  4. I’m passionate about coffee.
  5. I’m passionate I live and work in Ghent.
  6. You can find me on Twitter: @netlash
  7. Entrepreneurial spirit Trends Vlerick Business Academy Are you a game changer? 11/10/2014
  8. This is chapter title
  9. Wijs ‣ digital agency ‣ 55 people ‣ est. 2006 ‣ multi-disciplinary ‣ young, fast-moving sector ‣ young, fast-moving company ‣ young, fast-moving people... (28.7 year avg)
  10. Multi-disciplinary ‣ strategists ‣ information architects ‣ designers ‣ developers ‣ marketeers ! ‣ T-profiles!
  11. Challenge ‣ balance path to structure with entrepreneurship ‣ align drive for innovation with business goals ‣ don’t lose feeling with fast moving market ‣ keep fast moving people interested
  12. „Just enough”
  13. First... Create & sustain the right culture.
  14. 1. Flat organization & Self-steering
  15. 1. Flat organization & Self-steering ‣ teams with P&L ‣ responsibilities, not tasks ‣ roles, not functions ‣ output, not input ‣ decision power at the right level… ! In order to stay able to move fast.
  16. 2. Focus on cocreation & communication
  17. 2. Focus on cocreation & communication ‣ multi-disciplinary teams ‣ on our way to cross-disciplinary teams (anti-disciplinary?) ‣ formal & informal communication ‣ digital tools ‣ environment aimed at ‘chance encounters’
  18. First we shape the environment. Then the environment shapes us.
  19. Environment ‣ activity-based workspace ‣ shaped by movements, not position ‣ think of it in terms of ‚city development’ ‣ provoke ‘chance encounters’
  20. 3. Culture of transparency & sharing
  21. 3. Culture of transparency & sharing ‣ share knowledge, internal & external ‣ an eye on the numbers ‣ allow personal branding ‣ design shareable experiences ‣ encourage to share
  22. Core value: open source We share our knowledge.
  23. Open source ‣ open source code (Fork CMS, Chopstick) ‣ blog, twitter, whitepapers ‣ Online Trendreport ‣ presentations ‣ attend & organize industry events ‣ guest lectures at schools ‣ internships ‣ helping with school works ‣ sponsoring
  24. Add value to our ecosystem. Pay it forward.
  25. Like & Share! ‣ share ‘company life’ through Twitter & Facebook ‣ put employees in the picture ‣ encourage employees to share (allow!) ‣ design experiences to be shareable
  26. Design experiences to be shareable
  27. Design experiences to be shareable
  28. Design experiences to be shareable
  29. Design experiences to be shareable
  30. Design experiences to be shareable
  31. Encourage to share
  32. A quiet revolution.
  33. 4. Continuous innovation
  34. 5% time ‣ 75% + 10% ‣ 5% : innovation time ‣ 10% : internal projects (one pager, sanctioned by MT, business goals) !
  35. Innovation workshops ‣ ‚new tech’ ‣ after hours ‣ cross-company ‣ tinkerers & thinkers
  36. Hackathon.
  37. Hackathon ‣ 48 hours of freedom ‣ MT leaves („hands over the keys”) ‣ what, where, when, with who… !
  38. Hackathon 2 rules/boundaries ‣ it has to contribute to the company, and you have to be able to explain how ‣ after 48 hours, you *have* to deliver something tangible !
  39. Hackathon ‣ bottom up steering ‣ suggestion about theme (Internet of Things) ‣ facilitation of theme ‣ ‚scoring’ !
  40. Hackathon ‣ 20+ projects ‣ OTTO ‣ Martha The Chicken ‣ The Pooltable !
  41. Entrepreneurship ‣ encourage entrepreneurship (press, sector, coaching) ‣ allow entrepreneurship ‣ problem… !
  42. 28,7
  43. 3
  44. 80%
  45. A-B-C model
  46. 3. A-B-C model ‣ A-fase ‣ idea to businessplan ‣ help, but challenge ‣ own time! ‣ Dragon’s Den pitch
  47. 3. A-B-C model ‣ B-fase ‣ 1-2 days a week ‣ 3-6 months ‣ some resources ‣ MVP service/product/clients ‣ evaluation !
  48. 3. A-B-C model ‣ C-fase ‣ spin-out ‣ own company: funding, logistics, recruitment ‣ shared shareholdership ! !
  49. 57 Part of Heaven Can Wait ecosystem.
  50. Remember. What you should remember:
  51. Entrepreneurial spirit ‣ just enough ‣ culture of sharing & cocreation ‣ facilitate, don’t control (bottom-up) !
  52. Questions? Questions? bart@wijs.be
  53. Wijs bvba Voorhavenlaan 31/3 9000 GENT 09 335 22 80 09 330 09 83 http://wijs.be info@wijs.be BE 0473.071.275

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    Oct. 11, 2014
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Intrapreneurship - how to stimulate it? Trends Vlerick Business Academy

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