More Related Content Similar to Online Communities: what works, and what doesn't. (20) More from Bart De Waele (20) Online Communities: what works, and what doesn't.3. Ik work at web agency Netlash
... and a few other companies:
6. You can find me here:
www.ondernemeringent.be
www.netlash.com
www.talkingheads.be
www.kobedewaele.be
www.kopjekoffie.be
www.twitter.com/netlash
(Yes, that’s a lot of www’s)
8. 1. What is a community?
2. Success of a community?
3. Building a community
4. Launch a community
5. Maintain a community
9. 1. What is a community?
2. Success of a community?
3. Building a community
4. Launch a community
5. Maintain a community
14. 1. What is a community?
Blog
Forum
Chatroom
Drupal
15. 1. What is a community?
Blog
Forum
Chatroom
Drupal
Facebook, Twitter
16. 1. What is a community?
Blog
Forum
Chatroom
Drupal
Facebook, Twitter
Ning
17. 1. What is a community?
Blog
Forum
Chatroom
Drupal
Facebook, Twitter
Ning
Own community site
18. 1. What is a community?
Blog
Forum
Chatroom
Drupal
Facebook, Twitter
Ning
Own community site
...
20. 1. What is a community?
Does anyone actually have a
definition?
21. 1. What is a community?
Online community
=
A virtual place where people with
similar characteristics meet on a
regular basis.
22. 1. What is a community?
Why?
- strenghten your brand
- CRM
- SEO
- Ads (€)
- because others do it...
23. 1. What is a community?
Why?
- add value for your users
24. 1. What is a community?
Determine your own goals!
25. 1. What is a community?
2. Success of a community?
3. Building a community
4. Launch a community
5. Maintain a community
26. 2. Success of a community
Success =
number of members
x
content (interaction)
29. 2. Success of a community
Piramid
1 Creators
10 Commentators
100 Lurkers
1000 Strangers
30. 2. Success of a community
Success =
number of members
x
content (interaction)
31. 2. Success of a community
Piramid
1 Creators
10 Commentators
100 Lurkers
1000 Strangers
32. 2. Success of a community
External signs of succes
‘sense of ownership’
shared history
rituals
33. 1. What is a community?
2. Success of a community?
3. Building a community
4. Launch a community
5. Maintain a community
38. 3. Building a community
none to a lot €
- free: Wordpress, Drupal, Ning,
Twitter, Facebook...
- paying: Wordpress, Drupal,
Facebook...
- bespoke (see www.abconcerts.be)
39. 3. Building a community
Your own platform or
an existing social network?
40. 3. Building a community
You wouldn’t interrupt a
conversation on a phone -
why would you do it in a
social network?
41. 3. Building a community
Your own platform or
an existing social network?
Both are viable.
Ideal: mix of both.
43. 3. Building a community
Always keep in mind...
1. Total cost of ownership
2. Your own goals
44. 3. Building a community
Total cost of ownership
- extensible / integration?
- hosting cost!
- maintainablity (moderation)
45. 3. Building a community
Your own goals
- on your own territory, or on
someone elses?
- integration CRM
- cost over lifetime
47. 3. Building a community
Tip!
Start small, grow, evolve.
Learn while you grow.
49. 3. Building a community
Critical success factors:
usability
user experience
50. 3. Building a community
Critical success factors:
usability = IA + interface design + code
user experience = usability + design + content
51. 1. What is a community?
2. Success of a community?
3. Building a community
4. Launch a community
5. Maintain a community
54. 4. Launch a community
Before launching:
members
content
55. 4. Launch a community
Roll model
Your first members and your first
content are roll models. Others
will copy these paterns.
56. 4. Launch a community
Beta phase
- collegues
- friends
- powerusers
... build slowly
59. 4. Launch a community
1. Welcome new members
Cfr. Flickr: “You have to welcome
your first 10.000 users personally”
60. 4. Launch a community
2. Be present yourself
Members can sense your reaction
speed.
Lead by example!
61. 4. Launch a community
3. New content
Publish your own content.
Have a stack of content ready!
62. 4. Launch a community
4. Roll model
Guard the behaviour of your first
members.
Guard the quality of your first
content.
63. 4. Launch a community
5. Reward
‘acknowledge’
React positively on good content.
64. 1. What is a community?
2. Success of a community?
3. Building a community
4. Launch a community
5. Maintain a community
67. 5. Maintain a community
Piramid
1 Creators
10 Commentators
100 Lurkers
1000 Strangers
68. 5. Maintain a community
1. From ‘stranger’ to ‘lurker’
- SEO
- widgets!
- other communities
- old media
- ‘viral’
70. 5. Maintain a community
2. From ‘lurker’ to ‘commentator’
- babysteps
- co-creation
- progressive disclosure
71. 5. Maintain a community
3. From ‘commentator’ to ‘creator’
- ‘safe & sure’ - guidelines, policies
- build in status
- provoke: ask questions!
- reward
72. 5. Maintain a community
Maintainable!
- automatic content: API’s
(YouTube, Flickr, Wikipedia...)
- automatic moderation: karma
73. 5. Maintain a community
Maintainable!
- Use your members (promovation).
- Complete automatisation does not
exist...
74. 5. Maintain a community
a good community takes...
TIME and WORK
77. 5. Maintain a community
1. Build it and they will come
Assume new members will just
show up.
79. 5. Maintain a community
2. Do a ‘Cremmeke’
Pre-moderation, censorship, rules
that are too strict.
80. 5. Maintain a community
3. Hardcore
Old skool <-> Newbies
Community leader with big ego
81. 5. Maintain a community
4. Too complicated
How to register?
How does it work?
What is the purpose?
Usability & User experience!
82. 5. Maintain a community
5. Neglect
Not enough updates, absent
moderators.
85. 5. Maintain a community
Piramid
1 Creators
10 Commentators
100 Lurkers
1000 Strangers
91. 5. Maintain a community
5. Put new (active) members in
the spotlight
92. 5. Maintain a community
6. Provoke discussion
Ask questions, use your own blog.
But: avoid off-topic.
93. 5. Maintain a community
7. Track non-active members
E-mailing, competition.
94. 5. Maintain a community
8. Reward good behaviour
Status (built-in!)
Praise
Real reward (gifts)
95. 1. What is a community?
2. Success of a community?
3. Building a community
4. Launch a community
5. Maintain a community