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Trend: FOMO (“Fear Of Missing Digital Strategy for dummies

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Trend: FOMO (“Fear Of Missing Out”)
Societal trend where people are anxious not to
miss anything exciting (reinforced by social
media).
Reaction:
- Exploit: “Follow us to miss nothing!”
- Use: “We will aggregate the coolest stuff for you!”
- Counter: “Come to us to unplug!”

Publié dans : Business, Technologie
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