Strategy as project vs process
People ﬁll the word ‘strategy’ with diﬀerent
Confusion: strategy as a ﬁnite project with
deliverable versus strategy as a skill in a process.
Everything in the digital process is (or should be)
strategic. From concept over design and
development to online marketing.
But ‘strategy’ is also a project: deliver a document
that outlines the strategy to be followed in the