Strategy as project vs process
This document talks about strategy as a project; as
the ﬁrst step in the complete process. It has a clearly
deﬁned duration and a clearly deﬁned deliverable.
(For me it is obvious that strategy and strategic thinking should be
involved throughout the whole process. Developers, designers,
frontenders, IA’s, online marketeers should all include strategic
thinking in their work, and contribute to the overall strategy of