33. ‘What we do’ and ‘what we see’ is in 2 different
places.
The metaphor of ‘mouse + pointer’ creates small
brain friction.
We need ‘brain CPU’ just to work with a
desktop.
43. Yes, I know. It’s a bit of a fad.
But it’s also a sign that UX design is losing the
metaphors, and accepting its own language.
(The screen is flat. Accept it.)
Step 2: flat webdesign
57. ‣ location based -> geofences
‣ movement
‣ sensor (heart rate, pulse...)
‣ context based (calendar + traffic: Google Now)
Context-aware devices.
The action is the button
58. UX design is coming of age.
UX design will be about using the context to
define actions.