Contenu connexe Similaire à Trendsnight (20) Plus de Bart De Waele (20) Trendsnight6. I work at digital agency Wijs (ex Netlash-bSeen).
12. Online Trendreport
‣ crowdsourced (50 experts)
‣ different opinions
‣ kaleidoscope
‣ you have to form your own opinion...
22. Marketing?
‣ tv-ads are the trailer for the online experience...
24. Button
‣ physical buttons -> digital buttons
‣ 3d-effects, bevels -> flat design
‣ skeuomorphism
‣ buttons -> gestures
‣ ...
34. We love hardware
‣ past: features are irrelevant, it’s about design
‣ now: design is not important, it’s about features
37. Data deluge
‣ every channel is digital
‣ every action is digital
‣ everything is recorded
42. Data everywhere
‣ marketeers have ample data
‣ shift from ‘craft’ to ‘data-driven’
‣ no more ‘gut feelings’
44. Consumers will have all data
‣ from map to GPS
‣ will be the way of all data
‣ persons, prices, brands, reviews...
46. Impact on sales
‣ sales used to be: imbalance in information
‣ customers will be smarter than sales...
‣ what is the role of sales (and marketing)?
48. If customers are smarter...
‣ outsource marketing?
‣ outsource sales?
‣ outsource production?
‣ outsource customer service?
51. If customers have all data at hand...
‣ no more campaigning
‣ ‘real time’ marketing
‣ drip marketing
54. Profound changes
‣ not just extra channels
‣ not just ‘better marketing’
‣ profound societal changes